Harrogate blogger wins award decorating her home

When Ella Davis began posting pictures on Instagram of her work to jazz up a new build house in Killinghall last year, she had no idea where it would all lead.

Fast forward 18 months and @ellashausofcolour has twenty thousand followers and Ella has won a Yorkshire blogging award.

I just wanted to take pics of my journey and it grew from there. The idea was to document my journey.  M job role at the time was in social media and I wanted combine that work with my journey with house.

“I opened up an Instagram account and started posted pictures — it has followed how my taste has developed and how the house grew with it.”

Ella describes her interior design style as “eclectic maximalism” — that means everything is bold, bright and colourful and there’s lots of it.

New builds are famous for being boxy and bland — Ella was simply “not down for it”.

“It was bland. I thought I would be more into dark and moody interiors and I soon realised I wasn’t — my sofa is bright orange. I have 3 gallery walls in my house.

“I have a big thing about buying decorative accessories from local businesses so everything is unique.”

One of Ella’s Instagram posts

Alongside her colourful design journey was another journey of discovery — that of becoming a serious blogger. She said it’s been a surprise that her following has grown so quickly:

“I literally just thought I was documenting it for myself.

“Last November I had one thousand followers and now, in less than a year, I have gained another nineteen thousand. There are now many different businesses (30 of them) that want to work with me.  If you hit the criteria (that means a certain engagement rate and your posts fit their style) the interior design businesses find you and want to work with you.”

Ella doesn’t charge for her collaborations –she sees it as a hobby, not a job, and it can be stressful.

“There have been times when being an interior influencer is intense — you have to be constantly updating and it can be quite pressurising. I have worked with two different paint projects and next week I am working with another paint company.

“I love it but if you are sent 10 litres of paint there’s a lot involved!”

Last week Ella was rewarded for her hard work when she won the Most Creative Feed category in the People’s Choice Awards which celebrates bloggers, influencers and YouTubers in Yorkshire . How did she feel about the recognition?

“It was very surreal — just to be nominated. It was the Most Creative Feed category and people nominate you for your photo skills and how creative your home is and my name popped up which was bizarre. I sat there at the award ceremony last Friday and it was the last category to be called and suddenly my name was called!

“I do it because I love it, I love my house — it is something that reflects me and my personality. So when other people like and I win an award it’s surreal. I don’t do it for clout – I do it because I like it”.

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