Harrogate residents have joked that “someone is getting sacked” for a printer error in a new bus shelter advertising campaign.
North Yorkshire County Council has put up posters encouraging people in Harrogate to run, bike and walk to work but there’s a small problem.
The poster has four symbols and while the ‘walk it’ and ‘love it’ match up there has been a mix up with the ‘bike it’ and ‘run it’ lines.
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Some eagle-eyed residents noticed the mistake and took it to a Harrogate community Facebook page to poke fun at the council.
Rachel Webster snapped a picture on Knaresborough Road and shared a post which said: “When you see it…Bravo North Yorkshire County Council, bravo.”
Others commented that it “took a while to see the mistake,” that “someone was getting sacked” and that the proof reader “had one job”.
The Stray Ferret asked North Yorkshire County Council how many of these posters it had printed, how much it cost and what they plan to do now. The council did not respond to those questions but said it was happy for the publicity.
Fiona Ancell, Road Safety Team Leader, said:
“While we can see there is a mistake in their poster, the messages are still clear and we are glad for the extra publicity the posters are receiving.”
Open Harrogate is a North Yorkshire County Council project aimed at encouraging people to use more environmentally-friendly ways of travelling.