One of Harrogate’s most prominent car dealerships is rebranding and restocking after its owner changed supplier. 

The Citroën showroom on Wetherby Road is in the process of becoming an MG Motors dealership; the premises are being repainted, staff are being trained on new software and a fleet of brand new cars arrived this morning. Managers expect the change to be completed over the coming week. 

Just Motor Group, the Keighley-based firm which took over the dealership 10 years ago, has invested about £50,000 in revamping the premises. All employees have kept their jobs, and the business has taken on two more, bringing its headcount to 15. 

Kevin Tyrrell, sales director of Just Motor Group, told the Stray Ferret the move had come about because Stellantis – the automotive multinational that owns Citroën, as well as Fiat, Jeep, Peugeot, Vauxhall and others – had terminated all dealership contracts and then offered new ones on different terms. He said: 

“It just wasn’t going to be financially viable for us. Historically, we’ve sold about 300 new cars a year from that site, but that wasn’t going to be possible under the new contract they offered.

“Fortunately, it was then that MG Motors stepped in with a better offer – it was perfect timing for us. They offer a seven-year warranty, they’re affordable, and they’re up-and-coming. Citroën has a 1.6% market share in the UK, whereas MG Motors have a 4.6% share, and it’s growing – so we’re definitely going in the right direction.”

The change from Citroën to MG Motors is expected to be completed over the coming week.

But he said the garage’s existing Citroën customers need not worry that they are being left in the lurch. He said: 

“We’re still a Citroën authorised repairer, so we can still do warranty work, servicing and MOTs. In fact, we can even supply new vehicles and will have some parked outside. So we’re not just closing the door and forcing Citroën customers to find somewhere else – from an after-sales point of view, we’re still a Citroën garage.”

MG Cars was founded in Oxford as Morris Garages Ltd in 1924, later becoming part of British Leyland and then the MG Rover Group. It is now owned by SAIC Motor Corp Ltd, China’s largest state-owned car manufacturer, and the cars are made in China. 

Read more:

• BMW sales manager ‘unfairly dismissed’ after ‘grave mistake’ at Harrogate garage
• Used car dealership launches in Harrogate as second hand market booms

The story is sponsored by Inter Ceramica.

A Harrogate bathroom and tile business that started out in a tiny shop 30 years ago, has begun work on extending its premises, to a super four-floor showroom at Hornbeam Park, Harrogate.

Today Inter Ceramica is an international stockist offering the best and latest in continental bathrooms and tiles from its 6,000sq ft display area.

Rob Challis, Inter Ceramica’s founder, said: 

“Italy has long been known as a global leader in tile manufacturing.

“Their products are supreme, and we’re delighted to have exclusive relationships with top manufacturers. It’s taken 30 years to build, but it’s worth it to guarantee the quality, reliability and continuity of supply for our customers.”

It’s a measure of their popularity that more than 1,000 tons of bespoke tiles arrive at Inter Ceramica’s Hornbeam Park warehouse each year, along with daily deliveries of premium bathroom equipment from top manufacturers including Laufen, VitrA, Roca and Hans Grohe – all beautifully displayed in the stunning showroom. 

A popular and free design service

For customers it’s all about style, inspiration and affordability, says Rob, who’s backed by a highly talented design team. He added:

“Our design service is key to bringing all these elements together, to help customers achieve their perfect bathroom, ensuite or wet room.

“Some are surprised to learn our design service is free. True, there’s a lot of work involved in bringing people’s dreams to reality. But our tiles and bathroom equipment are of the highest quality, so we’ve got to match that with the quality of our design.”

It’s a tribute to the team and quality products that Inter Ceramica can boast thousands of return customers. One of many benefits in being in business for over 30 years is those satisfied customers who offer honest and valuable feedback.

Inter Ceramica has a large selection of tiles, shower heads and much more.

Inter Ceramica works with recommended installers, believing that it’s better and more cost-effective for the customer to deal directly with the installers, safe in the knowledge that Inter Ceramica is working alongside them at all times. 

Inevitably, a prime consideration for the customer is cost and with such a turbulent world economy you’d expect prices to have rocketed but Inter Ceramica has managed to maintain and even reduce prices.

To make customer’s dream even easier to reach, Inter Ceramica has developed a range of finance options including ‘buy now, pay later’ and an interest-bearing finance option for up to 10 years. 

Inter Ceramica is the sister company of Revo Kitchens, which is a German Kitchen superstore also based at Hornbeam Park.  

Find out more: 

You can check out Inter Ceramica’s range of fabulous bathrooms and tiles on their website. Alternatively, you can drop into Inter Ceramica’s showroom at Hornbeam Park in Harrogate.