Ripon Spa Gardens will be transformed into a winter wonderland from tomorrow until Sunday.

The free public event will see the trees in Spa Gardens decorated with illuminations to bring the magic of Christmas.

There will also be activities, including Christmas carols and bellringing, from 2pm to 8pm from Friday, December 15 to Sunday, December 17.

Organiser Caroline Bentham hopes the event will ease financial pressure on families in the run up to Christmas as there is no charge to enter.

She said:

“When it gets to Christmastime everything gets so expensive.”

The event, which costs around £7,000 a year to organise, is made possible by donations, grants and volunteers.

Ripon City Council, North Yorkshire Council, the Ripon Inn, and Ripon’s community scrap fund have all given money.

All those involved are volunteers and all the crafts are made by local people.

The winter wonderland will host local performers, including Yorkshire Voices, Masham Hand Bell Ringers, Jolly Wassailers, and Brackenfield School.

Ms Bentham said:

“It really is a community event.”

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While the event is free, visitors are encouraged to make a donation or buy refreshments. The Sun Parlour cafe in Spa Gardens will be open.

This is the fourth year the wonderland has taken place.

Other free attractions in Ripon this week include a giant snow globe display.

The snow globe, which even has biodegradable snow, is popular for social media images.

The Greenhouse’s Christmas window entry.

There is also a Christmas window competition in town this week.

Visitors can vote for their favourite display among 34 entries.

Voting is open until Sunday, December 17.

Nearby 17th century house Grantley Hall will also be hosting jazz nights throughout the Christmas period.

A giant inflatable snow globe is coming to Ripon as part of the city’s festivities next month.

Residents and visitors will be able to step inside the inflatable to create a free Christmas photo opportunity.

The globe, which will have biodegradable snow, will be in Ripon from December 14 to 17.

Ripon Business Improvement District, which is funded by traders to increase the number of city centre visitors, has devised the scheme in partnership with tourism organisation Visit Harrogate.

They are marketing the snow globe as “a hugely popular attraction that instantly transports you to your very own winter wonderland”.

It will be in Ripon at the same time as the winter wonderland illuminations in Spa Gardens, which take place from December 15 to 17.

Here’s where you can find the snow globe:

December 14 — 1pm to 7pm The Ripon Inn, Park Street

December 15 — 1pm to 7pm Ripon Cathedral forecourt, Minster Road

December 16 — 1pm to 7pm Ripon Market Square

December 17 — 1pm to 7pm Ripon Market Square

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The head of Harrogate’s tourism body says it will continue to use social media influencers and new marketing campaigns after facing questions over the spending of almost £6,000 of taxpayers’ money.

Gemma Rio, head of Destination Harrogate, was quizzed by members of Harrogate Borough Council’s overview and scrutiny commission last night.

It came after £5,220 was spent on a giant snow globe at London’s King’s Cross station and £700 was paid to a travel blogger to promote Harrogate at Christmas, as first reported by The Stray Ferret.

Ms Rio said the marketing methods were a “toe in the water” as part of a new tourism strategy and that similar campaigns would run again.

She said:

“We’re absolutely delighted with the snow globe.

“Not only was it great for us to be reaching out to new markets in the south-east, but it also generated a lot of interest from our stakeholders locally.

“Those stakeholders have since come to ask to buy into our campaigns which will further extend our reach.”

Council leader Richard Cooper also defended the snow globe, which promoted train services to Harrogate. He said one was also used in Leeds and “a number of other locations across the district”.

Read more:

• ‘Waste of money!’: Harrogate council criticised for spending £700 on social media influencer

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This followed questions over how many visitors came to Harrogate as a result of the snow globe and if the £5,220 was well spent.

Ms Rio said the visitor numbers were “difficult to monitor” and that there was a greater focus on creating a “sustained brand profile” which would promote the district over a long period of time.

She said:

“Place marketing generally is rarely intended for immediate conversion.

“We could have very well hit our target market, for example, a woman in her 50s in King’s Cross station going to work.

“She’s seen the snow globe, interacted with the Visit Harrogate team, picked up a leaflet and been impressed, but the reality is she’s actually already booked all of her festive plans.

“So when she sees our gardens campaign in the spring, or an article we’ve placed in the travel pages of The Telegraph, she will continue to be impressed by Harrogate and she may well come in Christmas 2022 or have a summer holiday in 2023.

“That’s how we manage all of our place marketing.”

Bristol-based blogger Heather Cowper, who runs Heather on Her Travels, was the social media influencer paid £700.

One of the Instagram posts.

After visiting Harrogate, she published an article listing “11 fun things to do” in the district and there have since been questions over how many people actually saw the content online.

Defending the £700 spends, Ms Rio said: 

“We chose Heather Cowper because her following is largely made up of women in their over 50s, which is a key target market for us.

“£700 does sound like a lot of money when it’s reported that it only got two shares. The reality is that the campaign actually got over 10,000 views on Instagram.”

Ms Rio added: 

“We will continue to look for digital influences that align with our target markets and we will monitor their return on investment.

“We have to ask our residents, business and councils to have a little faith that everything we’re doing is resulting in those visitor numbers.”

Harrogate Borough Council paid £5,220 to install a Christmas snow globe at London’s King’s Cross station for two days, the Stray Ferret has learned.

The giant inflatable globe was put on the passenger concourse at King’s Cross in November to promote Harrogate’s Christmas Fayre and entice people towards a £140 LNER train service from the capital to Harrogate to sample the festivities.

The snow globe also offered people the chance to have selfies taken inside a winter wonderland scene.

The idea came from the council’s tourism organisation, Visit Harrogate, which partnered with LNER for the rail offer. The first-class service included special Harrogate goodie bags.

Through a freedom of information request, the Stray Ferret discovered Visit Harrogate spent £5,220 to hire the globe for two 12-hour days at King’s Cross. The price included VAT and the wages of two people who operated the globe.

The Stray Ferret also asked Harrogate Borough Council how many tickets to Harrogate were sold for the Christmas rail offer but the council said it did not know. LNER declined to disclose the information.

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Harrogate Christmas Fayre took place from December 2 to December 12 in the town centre. It replaced the previous Harrogate Christmas Market after organisers were not given a licence to run the event by the council.

The Stray Ferret revealed last month that Visit Harrogate paid a social media influencer from Bristol £700 to promote the fayre in a blog, which only received two likes on Facebook, including one from the council itself.

Christmas festivities across the country were dampened by the Omicron wave that hit the UK in the days leading up to Christmas.

‘Record traffic’

A spokesperson for Destination Harrogate, which includes Visit Harrogate, said:

“Visit Harrogate’s partnership with LNER saw the eye-catching snow globe travel to the capital to take a prime position in one of London’s busiest train stations, Kings Cross. The station which sees hundreds of thousands of commuters each day, allowed for maximum exposure of Harrogate district while promoting the direct LNER line from London to Harrogate.

“Located in the centre of the concourse and visible from all the main approaches, the giant snow globe became a key meeting point at the station on a Friday and Saturday – two busy days for a train station in the capital – with hundreds of people pulling out their phones to take photographs, sharing them on social media and further extend the reach of the campaign.

“During this period, the Visit Harrogate website received record levels of traffic, demonstrating the success of not only this activity, but also the wider Destination Christmas campaign.

“The purpose of all of our campaigns is to support our local visitor economy which makes up around 15% of the economy in the Harrogate district and provides jobs for around 8,000 people. For a visitor economy to continue to thrive and grow, it requires a collaborative approach and ambitious and exciting campaigns, such as this.”