Today marks the countdown to the district’s free Digital Marketing Conference hosted by the Stray Ferret and sponsored by York & North Yorkshire Growth Hub and Yorkshire law firm Ison Harrison.

The event brings together industry leaders who will deliver insights, strategies and best practices for delegates looking to grow their business through digital channels.

Not sure if this event is for you – here’s a snapshot of what’s being covered during the day.

Emma Harris of the Stray Ferret will open the conference with why it is so important to embrace digital marketing in your promotional activities as well as signpost areas to focus on throughout the day.

Head of marketing at Next Chapter, Daniel Swepson will take you through the key elements to developing a strategy to meet your business goals. Spending time working out what you want to achieve helps to save you money and succeed in the long run.

Once you’ve established what you want to achieve, Charlie Hartley, Founder of Impressions is covering how brand and digital innovation drives growth. He will give you tips on how you can stand out in a crowded digital market, ensuring you embrace the latest technology as well as provide you with success stories to inspire.

Ben Foster, CEO of SEO Works will be talking SEO strategy, how to identify keywords and how you measure success.

Social media is a vital part of any business strategy, Rachel Moore will run through platform demographics to help you identify which platforms you should be engaging with, how the algorithms work and how to create a simple but realistic content plan. Rachel will also cover when to use paid content.

Lauren Cooper and Georgie Harmer from Intandem Communications will guide you through creating content that works including video. They’ll share top tips on how to reversion content to save you time but still deliver results.

The digital world changes at pace so Chloe Byrne, Creative Director at Audience will take you through consumer trends for 2023 and how consumers are spending differently and what is influencing their buying decisions.

The day will be rounded off with a guide to influencer marketing and how and when to engage them in your efforts. Chelsea Talbot will answer questions from the floor.

Tamsin O’Brien of the Stray Ferret will be leading a question and answer session with two local business owners who have used digital to significantly grow their businesses. Fiona Martin, Founder of Best Kept Secret, a women’s clothes shop in a rural village will answer questions on how she successfully uses Meta to drive footfall to an out of town destination.

22 year old Mia Willamson has grown her business from a one woman band to now employing 4 staff with a six figure turnover. Mia, used social media and in particular Instagram to achieve this impressive growth. Tamsin will be delving into the tricks and strategies Mia adopted.

During the day, there will be the opportunity to ask questions from the speakers and browse the exhibition stands.

Thanks to the sponsorship of the York & North Yorkshire Growth Hub and law firm Ison Harrison, the event is free to attend.

To secure your place at the event, please register here.

Yorkshire Water has been criticised on social media, after a scene in its new promotional video was found to have been filmed a little way outside the county – in Russia. 

The film was supposed to promote the utility company’s campaign urging customers to save water, but that message was drowned out by a deluge of criticism from viewers who complained that the traditional Yorkshire pub had been replaced by a bar in Sochi.  

Worse still, the majestic fells and dales of Yorkshire Water’s catchment area had been usurped by the Malvern Hills in Herefordshire. Other stock footage is believed to have been shot in Ukraine. 

Yorkshire Water said it had removed the advert from its social media channels. 

A spokesperson told the Stray Ferret:  

“We recently shared a short teaser video for our new ‘word of mouth’ social media campaign to promote water saving. Unfortunately, it was shared before we’d had chance to do our normal checks on it and the stock footage that had been used didn’t capture the spirit of Yorkshire.  

“Once we were aware of the mistake, we immediately took the video down. The ‘word of mouth’ video series all contain Yorkshire residents talking about their water saving tips, and footage of our wonderful county.” 

Asked about rumours that its next video, billed as featuring Harrogate residents, would instead showcase citizens of Hamburg, the spokesperson added: 

“We’ve just posted our first video in the series on our Facebook page about some neighbours in Wetherby and the Harrogate one will be published in a few days.”

Read more:

• Yorkshire Water improves environmental performance, says report
• Yorkshire Water pays £235,000 for illegal Harrogate sewage discharge
• No date set for Swinsty and Fewston parking charges, says Yorkshire Water

One of the region’s biggest digital marketing events will hit Harrogate this autumn, as hundreds of industry professionals come together for a lively day of discussion, exhibition and networking. 

The event, which is sponsored by York & North Yorkshire Growth Hub and Yorkshire law firm Ison Harrison, and is free for delegates to attend, will also feature 25 trade stands for local companies in the industry, such as social media agencies, web designers, content writers, videographers and photographers.

The full day conference will take place on Thursday, September 28 at Pavilions of Harrogate, the indoor event venue at the Great Yorkshire Showground.

Andrew Raby, manager of York & North Yorkshire Growth Hub, said: 

“More businesses approach the Growth Hub for fully funded support on the topic of digital marketing and skills than almost any other, so this promises to be a great event to showcase an array of creative talent from our region, and the ways in which that talent can help businesses to thrive and grow.

“We look forward to hearing from businesses, meeting delegates, and sharing more about the free support we provide.”

Richard Coulthard, Director and Head of Corporate at sponsor Ison Harrison said: 

“At Ison Harrison we’re delighted to sponsor this year’s conference, aligning ourselves with a vibrant digital marketing community in the North Yorkshire region.

“We’re a forward-thinking law firm that appreciates innovation and change – something that is embraced in the creative industry. Digital marketing agencies are often at the forefront of driving transformative change in the business landscape, leveraging cutting-edge technologies and creative thinking to help organisations reach their audiences effectively.

“Being involved in an event that explores these new ways of helping businesses achieve their goals, and celebrating the successes of local businesses is something we’re delighted about.

“We act for many Agencies in the creative industry, so we hope to see many familiar faces at the event – along with new ones! Having recently opened a new branch in Harrogate, we hope to see some of our neighbours at the event in September.”

The Digital Marketing Conference, organised by the Stray Ferret, will feature talks from industry experts, including keynote, and a Q&A session hosted by the Stray Ferret’s owner, former BBC Yorkshire boss Tamsin O’Brien. 

Emma Harris, commercial manager at the Stray Ferret, said: 

“This event is long overdue. We haven’t really seen anything like it before in our part of the North, and yet some of the best companies in the sector are based up here.

“For anyone involved in digital marketing in our area, this is a must attend event. It will be the autumn highlight of the business calendar, so mark it in your diary and make sure you don’t miss out.”

Find out more:

To find out more about speaking opportunities or to book an exhibition stand, contact Megan Grant at The Stray Ferret on 01423 276224 or by email at megan@thestrayferret.co.uk.

North Yorkshire Council has banned the Chinese-owned social media app TikTok from staff devices over security fears.

The move means people working for the new council are not be allowed to use the app on any work devices.

Staff have also been “strongly discouraged” from using the app on personal devices that are also used for work purposes.

It follows the lead of parliament, which banned the app last month.

A council spokesperson said the ban came into effect from April 1, which was the council’s first day of existence.

TikTok has over 1.5 billion users around the world and allows people to create and share short-form videos.

However, there have been growing fears over what the company does with the personal data it collects from users.

TikTok, which is owned by Chinese company ByteDance, has strongly denied allegations that it shares data with the Chinese government.

Assistant director of technology for North Yorkshire Council, Madeline Hoskin, said:

“North Yorkshire Council does not allow the media sharing app TikTok on any of its corporate devices and it is not approved to be used for any work purpose.

“In addition to this, we would strongly discourage any use of the app or website on personal devices that are also being used for work purposes.

“We have made this decision because both the TikTok app and the website collect a lot of personal and very detailed information that is stored outside of the UK, and though currently this data is predominantly used for targeted advertising, the volume and depth of the data being captured and stored poses a potential risk we do not believe is acceptable.”

‘Fundamental misconceptions’

A TikTok spokesperson said:

“We believe recent bans are based on fundamental misconceptions and driven by wider geopolitics, in which TikTok and our community around the world play no part.

“We remain committed to working with governments and partners to address any security concerns, but ask to be judged on facts, not fears, and treated equally to our competitors.

“We have already begun implementing a comprehensive plan to further protect our US and European user data, building on the principles of local data storage and introducing third-party independent oversight of our approach.”

Read more:

• Landmark Harrogate business put up for sale
• Assets to be sold at failed Ripon firm Farmison

The Conservative leader of Harrogate Borough Council has called for an apology from a Liberal Democrat councillor who was a victim of offensive tweets sent by a disgraced council employee.

It follows the Stray Ferret’s revelation that an anonymous Twitter account posting abusive messages about Cllr Matthew Webber, among others, was run by the council’s head of parking services, Steve Rogers.

Mr Rogers resigned this morning with immediate effect – but a hostile email exchange on Wednesday reveals tension at the council as it attempted to deal with his actions.

The extraordinary message, seen by the Stray Ferret, was sent by Cllr Richard Cooper to Cllr Webber, copying in all councillors, the chief executive – and Mr Rogers, the very person who had been responsible for the abuse and was under investigation at the time.

It led to the council’s chief executive being forced to step in and call for silence on the issue.

Cllr Cooper wrote:

“I don’t read the Stray Ferret but a friend highlighted the article yesterday where you were quoted having complained to the chief executive about the Twitter account of a council employee calling for action and describing how a post about you had been upsetting.

“I sympathise. As many know I used to have a Twitter account but I came off because of the endless abuse I received.

“For some reason I find social media abuse far more hurtful than emails or phone calls. It is so easy for these keyboard warriors to type their anonymous bile late at night and cause hurt and upset.”

Cllr Cooper went on to mention he was aware of Cllr Webber’s complaint to the council’s chief executive, Wallace Sampson, and said he would not comment on that because he sits on the HR committee, which would have dealt with Mr Rogers had he not resigned.

Cllr Cooper pointed out in the email that Cllr Webber followed two accounts which he said were “dedicated to abusing” and “ridiculing” him. He appears to draw comparison between Cllr Webber following the accounts and Mr Rogers’ actions on his ChippyGlory account.

He added:

“Clearly if, as you state, Mr Rogers’ actions on his Twitter account bring the council into disrepute then the same could apply to your actions in following accounts clearly and specifically designed to insult and degrade me.

“I hope you will considering apologising and stop following those accounts and any others that I haven’t spotted that seek to demean, ridicule and insult local politicians.”

As well as copying Mr Rogers, Cllr Cooper sent the email to all 38 Harrogate borough councillors and chief executive Wallace Sampson.

Cllr Cooper said he did this “for transparency’s sake”, saying Mr Rogers should be aware of the correspondence. The full email from Cllr Cooper is below.

Read more:

• BREAKING: Council officer resigns after Stray Ferret exposes abusive Twitter account
• EXCLUSIVE: Senior Harrogate council officer’s abusive and obscene Twitter account
• Harrogate councillor calls for officer to be sacked over abusive Twitter account

The Stray Ferret contacted Cllr Webber about Cllr Cooper’s email.

He said he did not want to comment any further on Mr Rogers, but he was considering making a complaint to the council’s standards committee about the council leader’s email.

He said he had never tweeted anything abusive in his life and found the comparison to be “completely inappropriate”.

He added:

“I was shocked and disappointed with the tone and the inference that I’m as bad as Steve Rogers.”

Less than two hours later on Wednesday, the council’s chief executive, Wallace Sampson, sent a firm email instructing councillors to stop all communications about the situation.

Following the article about Mr Rogers’ tweets on the Stray Ferret this week, Liberal Democrat leader Cllr Pat Marsh had called for the council employee to be dismissed, while fellow Lib Dem Cllr Chris Aldred asked for him to have supervision responsibilities for female staff members to be removed, and Conservative Cllr Nick Brown said he should be suspended while an investigation took place.

Referring to these statements and Cllr Cooper’s email, Mr Sampson wrote to all councillors to remind them of the need for the council’s HR processes to be followed. He added:

“I am therefore writing to all councillors to make clear that any further public comment or communication regarding this matter must cease with immediate effect, as such actions could be prejudicial to ensuring a fair and transparent process as the investigation takes its course.

“To be calling for the dismissal of an officer prior to an investigation considering the breach of policy is at risk of pre-determination.”

Mr Rogers has not posted from his Twitter account since the story was published earlier this week. He apologised for what he had previously posted and said he had “changed his persona over recent months”.

The Stray Ferret contact both Harrogate Borough Council and Cllr Richard Cooper for a comment on the situation. Neither has responded to our request.

The leader of Harrogate and Knaresborough’s Liberal Democrats has called for the dismissal of a senior council officer after the Stray Ferret revealed yesterday he was behind an anonymous, abusive Twitter account.

Steve Rogers, Harrogate Borough Council’s parking enforcement manager, used the handle @ChippyGlory to send abusive and obscene tweets -— many directed at Liberal Democrat councillors.

Pat Marsh says she will be raising the issue as a matter of urgency with the council’s chief executive, Wallace Sampson, at a meeting tomorrow.

Cllr Marsh says the revelation that the tweets came from a council officer are deeply unsettling.

“”I am deeply, deeply concerned. The tweets I have seen are deeply offensive. How’s he got away with it without other people knowing it was him?

“I need to know what process he is undergoing. He can’t be in the role he is in. He has lost trust from all sides. Isn’t this instant dismissal?

“This has damaged the relationship councillors have with officers. You start to become concerned – it might be one rogue person but you don’t know.

“It raises issues of whether there is a toxic culture at the council – it is very unsettling. We have got to have a relationship of trust between councillors and officers. “

Many of Mr Rogers tweets were sexist and some explicit and obscene towards women.

Cllr Marsh, said she is angry that Mr Rogers has been tweeting for so long and will asking the council to take the following action:

• That Mr Rogers is removed form a position where he has any daily supervision and work programming responsibilities with female members of staff.
• That the council fully explores any other tweets of a similar nature that The Stray Ferret may have and are not publishing at this moment.
• Investigate if the tweets were made using council equipment during the actual working hours  i.e. was he engaging in this activity during time he was being paid by the council.

In yesterday’s report, the Stray Ferret published a particularly abusive tweet Mr Rogers posted about the New Park Liberal Democrat councillor Matthew Webber.  It was done with the consent of Cllr Webber to illustrate the nature of @ChippyGlory’s posts.

Cllr Marsh paid tribute to Cllr Webber and said he was brave to agree to the tweet being published:

“It impacts on people hugely – Matthew Webber has had a difficult year with the loss of his father. His tweets were personal – it is not acceptable.

“It was very brave of him to let the Stray Ferret show the tweet about him. We will give him every support at this time. It is totally, totally unacceptable.

“To have this thrust out into the public arena is not acceptable – let alone if it’s done an officer of the council.”

She added that Cllrs Philip Broadbank and Chris Aldred who were also targeted by Mr Rogers have given years of service to the town of Harrogate:

“Philip has given more than 40 years service to this town. Chris has also worked very hard and I feel really angry on their behalf.”

Read More:

• EXCLUSIVE: Senior Harrogate council officer’s abusive and obscene Twitter account
• Harrogate cyclists urged to be vigilant after spate of bike thefts

Conservative councillor Nick Brown who was also the subject of Mr Rogers’ derogatory tweets has called for his immediate suspension whilst the council investigates him.

“I am totally opposed to anonymous twitter accounts – it is a cowardly thing to do.

“I think he needs help, as do his 146 followers.

“What he is doing is totally obnoxious and he should be suspended immediately until a full investigation is completed.”

The Stray Ferret will ask the council for a response to the councillors’ demands.

Yesterday a spokesperson said:

“The council will consider any concerns in relation to the conduct of any of its officers and where appropriate investigate the matter in accordance with its policies and procedures.

“The council will not be commenting further at this time.”