A senior Harrogate Borough Council officer has been using an anonymous Twitter account to insult councillors and send abusive, obscene and misogynistic tweets.

@ChippyGlory is an account with 146 followers. We have established it is run by Steve Rogers, Harrogate Borough Council’s parking enforcement manager.

The Stray Ferret has been tracking the @ChippyGlory account for two years after being told from a source that it was run by a council manager.

Mr Rogers holds a senior position at the council yet his tweets are strongly in breach of the local authority’s own social media policy.

His most offensive tweets are often deleted soon after posting but we have recorded many of them.

In the following section, we have taken the decision to publish a small number of Mr Rogers’ tweets to demonstrate the nature of them. Please be aware the following content is offensive and explicit. 

Offensive Tweets

Mr Rogers has published numerous offensive tweets about councillors from across the political spectrum.

Several of Mr Rogers’ tweets have been directed at the Liberal Democrat councillor for New Park, Matthew Webber.

Cllr Webber has given us his consent to show this tweet.

Cllr Webber said it was upsetting to see the tweet about him.

He told us:

“I’m offended and I will be contacting the chief executive asking for action to be taken. It brings disrepute to the council.”

Some of Mr Rogers’ most misogynistic and obscene tweets are targeted at Carrie Johnson, wife of the former Prime Minister Boris Johnson.

Mr Rogers has posted several sexist tweets about Harrogate Residents Association’s Anna McIntee, giving her the nickname ‘Barbie’.

Following the Sarah Everard case last year, Mr Rogers tweeted the following message to a serving police officer:

Attacking councillors:  

Despite being a public servant employed by the council, Mr Rogers has frequently published tweets attacking or mocking councillors.

After a council planning committee meeting last year @ChippyGlory tweeted “It’s always great to see Tories kicking Tories” and following the recent council elections he referred to the Conservatives as “Tory scum”.

He recently tweeted about North Yorkshire County Council’s Conservative executive member for highways Cllr Keane Duncan.

Mr Rogers is responsible for parking enforcement which gives him an active role Harrogate. Yet as ChippyGlory he has posted derogatory tweets about many well known figures in the town such as former Christmas market organiser and rail campaigner, Brian Dunsby.

One person who did not want to be named, but had a high profile role in Harrogate and was the subject of Mr Rogers’ abusive tweets, has told the Stray Ferret of the hugely detrimental impact they had on their mental health.

Mr Rogers tweeted this in an exchange on pedestrianisation about William Woods, Robert Ogden and Bob Kennedy – all well known, long-standing independent retailers:

Council’s social media policy

 As the anonymous ChippyGlory, Mr Rogers has had regular non-offensive exchanges with the council’s Twitter feed on various issues.

The Stray Ferret has obtained a copy of the council’s social media policy. It applies to all council employees using social media either in a business or personal capacity.

It says:

“Do not post anything (including text, photographs or videos) that your colleagues, councillors, customers, clients, business partners, suppliers, vendors or other stakeholders would find offensive, including discriminatory comments, insults or obscenity.”

It warns that any breach of the policy may result in disciplinary action up to and including dismissal.

Mr Rogers has said he is sorry for his actions. When contacted by the Stray Ferret he told us:

“I regret any offence that I may have caused. I would like to think I have moderated my persona over recent months.

“I apologise for my previous behaviour.”

We asked the council for a comment and if anyone knew that Mr Rogers was behind the ChippyGlory account.

A council spokesperson said;

“The council will consider any concerns in relation to the conduct of any of its officers and where appropriate investigate the matter in accordance with its policies and procedures.

“The council will not be commenting further at this time.”

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A Porsche driver who killed a cyclist while allegedly using his phone has been found not guilty of causing death by dangerous driving.

James Bryan, 37, was rushing to get some shopping for his parents during the covid lockdown when his Porsche Carrera 911 ploughed into the back of a bicycle ridden by married father-of-two Andrew Jackson, 36, on the A168 between Wetherby and Boroughbridge, York Crown Court heard.

The prosecution claimed that at the time of the collision, Mr Bryan had been using his mobile and pointed to evidence that showed his Facebook and Instagram accounts were open.

A jury essentially had to decide the case on the single issue of whether Mr Bryan had been using his phone at the time of the fatal crash, which occurred on the afternoon of May 10, 2020.

Mr Bryan denied he was using his phone.

After deliberating long into the afternoon today (Friday, September 23), the jury found him not guilty of causing death by dangerous driving. However, he had already admitted causing death by careless driving and will be sentenced for that offence in October.

Social media claims

During the trial, which began earlier this week, prosecutor Anne Richardson alleged that in the moments before the crash at Allerton Park, Mr Bryan must have been distracted by “something” because Mr Jackson was clearly visible.

She claimed that evidence showed he must have been looking at, scrolling through, or reading posts on social media.

Mr Bryan had taken cocaine and been drinking at his friend’s house in Cheshire the night before the fatal collision at Rabbit Hill Park.

A roadside test in the aftermath of the crash showed that although he wasn’t over the limit for either drink or drugs, there were traces of cocaine, or a cocaine breakdown product, in his system.

Ms Richardson claimed that Bryan, who celebrated his 35th birthday just two days before the accident, would have been impaired by the drugs in his system and from being hungover and tired from the alcohol and festivities the night before.

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He was on the way to drop some groceries off at his parents’ house who were isolating during the covid lockdown when the accident occurred at about 1.40pm. Ms Richardson said:

“The front of the Porsche collided with the rear of Mr Jackson’s bike and Andrew Jackson came off his bike, went up in the air and hit his head on the windscreen and roof of the car, and landed on the road behind the car.

“He was pronounced dead at the scene by an off-duty intensive-care consultant.”

“This is an incredibly sad case. A young mother has lost her husband and father to two (very young) children. Her in-laws have lost their only son.”

Mr Bryan, of St Mary’s Avenue, Harrogate, was arrested and charged with causing death by dangerous driving. He denied the allegation but admitted causing death by careless driving in that he didn’t leave enough room to drive around the bicycle.

Ms Richardson claimed Mr Bryan’s driving was dangerous because he “wasn’t looking at the road ahead of him” as his car approached Mr Jackson.

Died from head injuries

Mr Bryan – who had been at a birthday barbecue in Wilmslow the night before and set off for home early the following morning – called 999 moments after the accident and told a call operator he thought the cyclist was dead.

Other motorists, including the off-duty doctor and his medically trained wife, were on the scene in minutes and called police and an ambulance, but Mr Jackson had already died from head injuries.

Forensic analysis of Mr Bryan’s phone showed that it was unlocked in the moments before the crash and the Instagram and Facebook apps were open.

Mr Bryan was taken in for questioning and told police that Mr Jackson, who lived locally, “came out of nowhere” but then claimed the cyclist had veered into the middle of the road and that he had tried to overtake him, only for the cyclist to “swerve into my path”.

An accident investigator who carried out a reconstruction of the accident said the bike was not in the middle of the road, but on the edge of the carriageway, near a grass verge, and that Mr Bryan had not tried to move around the bicycle.

In one message found on Mr Bryan’s phone on the way back from Cheshire, he told a friend he was hungover from the night before and was “concerned about being late for his parents with their shopping”.

In another sent by Mr Bryan to a female friend while he was at the birthday party the previous night, he told her: “I’m so drunk I can’t see.”

Defence barrister Sophia Dower claimed that Mr Bryan was in a “fit and proper state” to drive and was not using his phone at the time of the crash.

She claimed that Mr Jackson’s bike had veered right from the edge of the road into the path of Mr Bryan’s black Porsche, and that her client “didn’t have enough time to react”.

The off-duty doctor who was at the scene said Mr Jackson had suffered a serious head injury and his helmet was broken.

Mr Bryan will be sentenced on October 21.

Jackson family statement

The Jackson family issued the following statement yesterday after the verdict:

“The outcome from today doesn’t change anything for us; we are still learning to live with the gaping hole in our lives left by Andrew.

“However, it is important we were here to represent Andrew, to get justice for him and to show just how much he is still loved and missed.

“We all deserve to feel safe on our roads and to make it home to our loved ones.

“We respectfully ask for time and space for our family to process the events of this week as we continue to grieve for our husband, father, son and friend.”

A Porsche driver from Harrogate knocked down and killed a cyclist while scrolling through social media posts on his phone, it’s alleged.

James Bryan, 37, was rushing to get some shopping for his parents during the covid lockdown when his Porsche Carrera 911 ploughed into the back of a bicycle ridden by married father-of-two Andrew Jackson, 36, on the A168 between Wetherby and Boroughbridge, a jury at York Crown Court heard.

Prosecutor Anne Richardson said that at the time of the collision, Mr Bryan’s Instagram and Facebook accounts were open.

She said Mr Bryan must have been looking at, scrolling through, or reading posts on social media in the moments before the crash at Allerton Park.

She said that Bryan had been taking cocaine and drinking at his friend’s house in Cheshire the night before the fatal collision at Rabbit Hill Park.

Although he wasn’t over the limit for either drink or drugs, there were traces of cocaine in his system.

Ms Richardson said that Bryan, who celebrated his 35^th birthday just two days before the fatal crash, would have been impaired by the drugs in his system and from being hungover and tired from the alcohol and festivities the night before.

‘Incredibly sad case’

Ms Richardson said that forensic analysis of Mr Bryan’s phone showed that at the time of the collision he had his Facebook and Instagram apps open.

He was on the way to drop some groceries off at his parents’ house. They were isolating during the covid lockdown when the accident occurred at about 1.40pm on May 10, 2020.

Mr Jackson was wearing a helmet on a straight stretch of road where visibility was good. Ms Richardson said:

“The front of the Porsche collided with the rear of Mr Jackson’s bike and Andrew Jackson came off his bike, went up in the air and hit his head on the windscreen and roof of the car, and landed on the road behind the car.”

“He was pronounced dead at the scene by an off-duty intensive-care consultant.

“This is an incredibly sad case. A young mother has lost her husband and father to two (very young) children. Her in-laws have lost their only son.”

Mr Bryan, of St Mary’s Avenue, Harrogate, has already admitted that he caused the death of Mr Jackson by careless driving in that he didn’t leave enough room to drive around the bicycle, but he denies causing death by dangerous driving on the grounds that he wasn’t using his phone at the time.

Head injuries

The prosecution insists that Mr Bryan’s driving was dangerous because he “wasn’t looking at the road ahead of him” as his car approached Mr Jackson. Ms Richardson said:

“If he had been (looking ahead of him) he would have had an uninterrupted view of the road (for) over 500 metres.”

Mr Bryan, who had been at a barbecue the night before to celebrate his birthday and set off for home early the following morning, called 999 moments after the accident and told a call operator he thought the cyclist was dead.

Other motorists, including the off-duty doctor and his medically trained wife, were on the scene in minutes and called police and an ambulance, but Mr Jackson had already died from head injuries.

Police arrived at the scene and arrested Mr Bryan, who was “very distressed” and appeared to be in shock.

A roadside drug-impairment test showed that Mr Bryan was positive for cocaine but not over the specified legal limit.

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Subsequent forensic examination of his phone showed that it was unlocked in the moments before the crash and the Instagram and Facebook apps were open.

Mr Bryan was taken in for questioning and told police that after arriving back home from Cheshire he decided to do some shopping for his parents who were shielding because his father had cancer.

He said that Mr Jackson, who lived locally, “came out of nowhere” but then claimed the cyclist had veered into the middle of the road and that he had tried to overtake him, only for the cyclist to “swerve into my path”.

An accident investigator who carried out a reconstruction of the crash said that the bike was not in the middle of the road, but on the edge of the carriageway, near a grass verge, and that Mr Bryan had not tried to move around the bicycle.

Mr Bryan told police he had gone to Cheshire the day before to view a “potential development site” and that he wanted to become a property developer.

In one message found on his phone on the way back from Cheshire, Mr Bryan told a friend he was hungover from the night before and was “concerned about being late for his parents with their shopping”.

In another sent by Mr Bryan to a female friend while he was at the birthday party, he told her: “I’m so drunk I can’t see.”

‘Fit to drive’

Defence barrister Sophia Dower claimed that Mr Bryan was in a “fit and proper state” to drive and was not using his phone at the time of the crash.

She claimed that Mr Jackson’s bike had veered right from the edge of the road into the path of Mr Bryan’s black Porsche, and that her client “didn’t have enough time to react”.

Witnesses including the off-duty doctor and his wife said they saw the cyclist with torn clothes lying on his back in the road.

The doctor said that when he checked for a pulse there was none, and he certified him dead at the scene.

He said that when he told the Porsche driver the cyclist was dead, he “moved backwards, crouched down and put his hands on his head”.

He said Mr Jackson had suffered a serious head injury and his helmet was broken.

The trial continues.

Constituents can now find out what Harrogate and Knaresborough MP Andrew Jones has been up to through his new Instagram account.

Many politicians use the photo friendly Instagram network to show a gentler side, away from the often brutal battlegrounds of Twitter and Facebook.

In 2018, Conservative MPs were even given training to improve their Instagram skills with polling suggesting the platform could help show they are “real people”.

New Prime Minister Liz Truss, who has 92,000 followers, has used Instagram to cultivate her image. She’s posed with cats, showed off her baking skills and met celebrities like Taylor Swift.

Time will tell if Mr Jones decides to show us what he’s had for breakfast. He’s so far posted a video of him meeting constituents at Knaresborough Market and a photo from outside the House of Commons.

So far, his account has 12 followers and it follows the accounts of Liz Truss, Rishi Sunak, the Conservative Party and 10 Downing Street.

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Mr Jones would probably admit that other politicians are more natural performers on social media.

After the murder of David Amess MP last year, he spoke out about the “personal and toxic narrative” against MPs online. A search of his Twitter mentions reveals almost daily insults.

A couple of years ago, he set his Twitter account to retweets only and stopped directly engaging with people through the platform.

However, with a general election possibly just 18 months away, his renewed presence on social media could signal an attempt to connect to younger voters in Harrogate and Knaresborough.

But although Mr Jones has opened up new lines of communication, others appear to remain shut. The Stray Ferret asked Mr Jones why he set up the account but, as usual, we did not receive a response.

Harrogate Borough Council has been criticised because it plans to promote its latest Maltkin consultation through social media and video, rather than at in-person events in Green Hammerton, Kirk Hammerton and Cattal.

A draft development plan document (DPD) has been drawn up by officers at HBC that includes a vision for how the 3,000-home settlement called Maltkiln will eventually look. The developer Oakgate Group would build the homes.

It is the biggest housing scheme in HBC’s Local Plan, which sets out where development can take place until 2034, and it is likely to change the face of the three small villages off the A59.

No exhibitions

The draft DPD is set to go before councillors at a meeting on September 21.

If approved, a six-week public consultation on the document will take place, beginning on October 6.

However, an email from a senior planning manager to councillors and stakeholders, seen by the Stray Ferret, says the consultation will only be promoted through social media, posters and an ‘explanatory video’ that sets out what the DPD is.

The email says:

“Please note that we are not holding a public exhibition as we feel that the explanatory video will have a broader reach and be more appropriate given the nature of the content of the DPD.

“During more detailed master planning, when visual options are being presented and design codes discussed, then public exhibitions may be more appropriate.”

Cllr Alex Smith, of Kirk Hammerton Parish Council, said he felt this was unsatisfactory, particularly for residents who struggle to navigate the council’s website.

He said:

“By deciding not to exhibit in the affected villages, HBC are excluding those residents who are unable to navigate the depths of the consultation site, something which is challenging, even for experienced users.

“Council leader Richard Cooper went out of his way to promise residents that the consultation would be genuine and inclusive, but this feels like neither.”

The layout for Maltkiln, which is centred around Cattal Station

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Cllr Smith compared the proposals to develop Maltkiln with Harrogate’s Station Gateway, which has seen several rounds of in-person public consultations organised by North Yorkshire County Council. He added:

“You only have to compare what’s happening with the Station Gateway, which, even on its third consultation, is getting three days of public exhibitions. 

“For the ‘New Settlement’ – a much more significant development – the council have managed to switch preferred options, chosen the site, and even named it, without so much as setting foot in one of the local village halls.

“Some consultations are more genuine and inclusive than others, it would seem.”

In response, a HBC spokesperson said:

“This is the latest consultation regarding the new settlement in the Hammerton/Cattal area of Harrogate district, known as Maltkiln. And follows a number of earlier stages of consultation and engagement that have helped shape the Development Plan Document (DPD), which we are now consulting on.

“The DPD is a sizeable policy framework that will allow us to manage how the new settlement is developed moving forward, and due to its nature, it is more appropriate to host an online consultation to ensure all information and documents – of which there are many – are easy to view and digest.

“To ensure the public is made aware of this consultation we will be producing a video, FAQ document, issuing press release(s), social media posts, a Residents’ News article, as well as informing the community liaison group and printing leaflets and posters to raise awareness of the consultation.

“During more detailed master planning, when visual options are being presented and designs discussed, public exhibitions may be more appropriate.”

A Harrogate blogger who was blackmailed by scammers is relieved today after managing to get back into her Instagram account.

Lucy Playford has run the Harrogate Mama blog and social media channels for six years and provides updates on family life in the town and visits to local businesses.

But Turkey-based scammers tricked their way into her Instagram account, which has 6,000 followers, and demanded money to hand it back. She feared the account was lost forever.

However, there has been a twist in the tale — a day after a Stray Ferret article highlighted the blogger’s plight, she has managed to get back into her account.

Ms Playford described yesterday how it happened:

“The hackers posted on my account tonight at a little after 9pm, thankfully due to your reporting and so many people knowing I’d been hacked lots of people contacted me to let me know the hackers were posting.

“This quick alerting led me being able to see the hackers had changed the name of my account to HarrogetaMama (deliberately spelled wrong to trick people) – and they were trying to extort money from my followers asking for investment.”

The suspicious Instagram post posted last night.

Ms Playford added:

“This meant now I could see what the account had been re-named, I could go through the verification process with Instagram again. This time the selfie verification process worked and I received retrieval codes from Instagram, albeit in Turkish, so Google Translate came in handy!

“After over two hours’ work between my husband and myself we managed to get back into the account. We have now changed the username back to HarrogateMama, changed the email address and set up the two-factor authentication.

“The swift action of so many people alerting me to the hackers posting meant I could get my account back.

“Lessons learned and message to spread about ALWAYS setting up two-factor authentication.”

Lucy Playford, who runs the Harrogate Mama blog and social media channels, has been left devastated after scammers tricked their way into her Instagram account and demanded money to hand it back.

Ms Playford provides updates on family life in the town and visits to local businesses to her 6,000 followers on Instagram.

After recently changing social media software, she received an email from what she thought was Meta, the owner of Instagram, asking to verify her account.

The blogger typed in her username and password and was then locked out the next day. This type of crime is known as phishing.

She then received a WhatsApp message from the scammers blackmailing her.

Ms Playford said:

“I was really shocked and upset, I was devastated really. It’s like a theft of anything but it’s a theft of my family’s memories over the last six years.”

After receiving the message she then blocked the number:

“I just thought don’t engage with them, it’s like all hostage takers, don’t negotiate”.

Messages from the scammers

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Ms Playford has reported the crime to North Yorkshire Police and Instagram, but so far has had no success in getting her account back, and she fears it may now be lost forever.

The blogger has set up a new account (instagram.com/HarrogateMamaLucy) where she hopes her old followers will find her.

She said:

“My main following was on Instagram, I like to champion local Harrogate businesses and lots of people followed me for a long time but they have been left wondering where I am. It’s hard”.

Ms Playford has urged social media users to be vigilant against scammers.

“My main advice would be to set up two-factor identification. Also have a password that is not easy to hack.”

North Yorkshire Police has denied changing its mobile speed vans in response to an image that has been circulating on social media.

The photograph (above) of the dark blue and yellow vehicle has caused a stir on local Facebook groups, with people complaining that the new vans are harder to recognise.

The image, which has been shared thousands of times, has also sparked a big debate about speeding and mobile cameras in the Harrogate district in general.

Many comments support them and say drivers should not to go too fast in the first place. However there are also a number of people opposing the vehicles, claiming they are just “money spinners”.

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The van is alleged to have been spotted in North Yorkshire, however the force has denied it being one of its fleet.

A spokesman for North Yorkshire Police said:

“This isn’t our van, our vans don’t look like that.”

He added that it appeared to have no links to North Yorkshire Police and therefore was unable to comment further.

Harrogate-based autism advocate Thomas Henley wants to use his profile as a popular podcaster and YouTuber to help other people that might be struggling with autism.

Mr Henley was diagnosed as autistic aged 10 and said his years at Rossett High School were “quite a bad experience” as he struggled with the condition and poor mental health.

Despite his difficult teenage years, he is a former Commonwealth Championship gold medalist in Taekwondo. He’s also a model for Born Anxious, a clothing line set up to support children with autism.

Mr Henley invites guests onto his YouTube channel Asperger’s Growth and his podcast Thoughty Auti Podcast to discuss topics related to autism, including dating, mental health, university and the workplace.

He said:

“The first thing I learned was the extent to which autistic people struggle in the school system. Everyone I talk to says secondary school tends to be a traumatic environment. It can cause a lot of long-term mental health conditions.”

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Today is World Autism Awareness Day, which is backed by the United Nations and aims to raise awareness about people with Autism Spectrum Disorder throughout the world.

Mr Henley said his podcast and YouTube channel have helped him have a greater appreciation for how different people feel about autism. He said some may see it as a medical condition or disability, whereas others say it has lots of benefits.

He said:

“It’s a very individual thing but we think, see, perceive feel and communicate differently. It’s been shown that’s really beneficial for some work places. 

“We are very emotionally intune, it’s a very misunderstood part of autism. The cognitive ability to notice and categorise, that’s the bit with we struggle with.

“What we don’t struggle with is when we know someone is struggling or needing support, that tends to be very, very strong.

“Over the course of four or five years I worked a lot on myself. But my podcast is less about sharing my experiences and more about trying to help other autistic people.”

Mr Henley encouraged any autistic teenagers in Harrogate who might be struggling to make the most of the wealth of resources that are available online, which can help them feel like they are not alone.

“One of the best things you can do is learn more about autism from a young age.

“Follow a lot of people on Instagram and YouTube and you will learn about yourself. There are lots of resources online. For example, if you’re young, female and autistic, there is Siena Castellon’s The Spectrum Girl’s Survival Guide.

“It’s good to hear autistic people talking about what it’s like to being autistic.”

Harrogate Borough Council paid a social media influencer from Bristol £700 to promote the town’s Christmas Fayre in a blog — which only received two likes on Facebook, including one from the council itself.

Heather on Her Travels is run by travel blogger Heather Cowper and is aimed at people over 50. Ms Cowper writes about her trips to different places in the UK and abroad with articles focused on “authentic travel with a little luxury”.

In December last year, Ms Cowper, who has 8,000 followers on Twitter, 4,000 on Facebook and 17,000 on Instagram, published an article called “11 Fun Things To Do Over Harrogate – Our Winter Break”.

It named the council’s new Harrogate Christmas Fayre as the number 1 attraction.

The Stray Ferret discovered through a freedom of information request that the council, through its tourism body Visit Harrogate, paid Ms Cowper £700 + VAT for the article.

Its performance on social media raises questions over whether the fee represents value for money.

On Twitter, the article received just one retweet. It performed better on Facebook but still only won two likes, including one from Visit Harrogate.

One of the Instagram posts.

Several photos of the trip on Instagram fared better, receiving up to 50 likes.

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Other UK councils have used social media influencers to promote their area, including Edinburgh City Council. Edinburgh Live reported the authority paid £14,000 to Instagram influencers who praised the Scottish capital as a destination.

However, these posts were more successful, with one post about a bike tour around Edinburgh racking up almost 2,500 likes.

‘Attracts our target demographic’

Gemma Rio, head of Destination Harrogate, which controls Visit Harrogate, defended the £700 fee for Ms Cowper. Ms Rio said she produced “incredibly well-written content” that could help the council attract new visitors through social media:

“The digital landscape has changed significantly in the last few years with around 80% of adults (53 million) using social media daily, with the average user spending almost two hours on these platforms.

“Like many other destination management organisations – as well as most businesses – Destination Harrogate is keen to capitalise on this incredibly effective marketing tool to target specific audiences, especially around the tourism and travel sector.

“Heather Cowper was chosen as she regularly appears on the lists of top 100 travel blogs worldwide and has established herself as one of the best traveller bloggers. Regularly receiving thousands of views every month on her videos, photos, podcasts and blogs.

“Heather’s content is also incredibly well written – having spent many years sharing her own travel experiences and insights – and also attracts our target demographic.

“The joy of using social media as a marketing tool is that it is often more cost-effective and engaging than traditional advertising, as we can utilise photography and video as well as words. All adverts and promotions can also be evaluated extensively; whether that’s reach and engagement or driving traffic to our website, for example.

“We can also continue to adapt and tailor our approach to future campaigns, attract new visitors, as well as understand the behaviours of our target demographic to ensure a return on our investment.

“Social media advertising and the use of influencers to increase brand awareness looks like it will continue to be one of the most beneficial marketing tools. We’re keen to continue using it to showcase what the Harrogate district has to offer and stand out amongst competitor destinations.”