This article is sponsored by Extreme.

A Harrogate-based marketing firm has shared its 20th anniversary celebrations with clients by creating a bespoke beer to mark its longevity.

Extreme was set up in 2002 by directors Antony Prince and Mark Gledhill and focused on brochure websites and small search engine optimisation projects, before demand increased and the pair hired a range of experts to handle requests for both marketing and development.

Since then the company, which is based at Harrogate’s Windsor House, has gone from strength-to-strength. Their team of 25 in-house experts help business and brands of all sizes, local and international, with every aspect of their marketing.

To celebrate its two decades of success, Extreme teamed up with Harrogate Brewing Co to create “Staying Power”, a session IPA which would help mark the milestone but also represent the agency’s longevity and skills in branding.

Staying Power.

Antony Prince, director at Extreme, said:

“20 years in a fast-paced and sometimes fickle industry is something we’re very proud of.

“We’ve built a fantastic reputation for our creative and technical capabilities and we’ve worked with some amazing brands.”

As well as a celebration of the milestone, the beer was also an opportunity for Extreme to flex its muscles and show its talent in branding.

The idea behind the brand was to create a product which represented endurance but also adaptability.

Extreme used the story of the hare and tortoise, which teaches that self-belief, confidence and patience are the key to longevity and, as such, “staying power”.

As a mark of appreciation, staff at Extreme shared the beer with a host of its clients both old and new.

The design represents adaptability and longevity.

Martha Joyce, Branding and Social Manager at Harrogate Brewing Co, said:

“Working with Extreme to create a bespoke beer for their 20th Anniversary has been an absolute pleasure.

“As a family business with a true passion for beer and brewing, we use only the best ingredients so we can deliver quality craft ales to all our clients.

“By joining forces with the incredible design talents of those at Extreme, we’ve certainly created a beer worthy of celebration and the cause it was created for.

“It’s always a great experience to team up with other local businesses and produce something special to celebrate their achievements. On behalf of everyone at Harrogate Brewing Co, we’d like to congratulate them on their milestone – we hope this beer exemplifies at its best, your true ‘Staying Power’.”

For more information on Extreme and their branding services go to madebyextreme.com.