Yorkshire Tea, which is based in the Harrogate district, has ended its sponsorship of Yorkshire County Cricket Club.
Yorkshire, which has many members and supporters in the district, has been fiercely criticised for saying it didn’t plan to take any disciplinary action against individuals following an investigation into the allegations by former player Azeem Rafiq.
The row escalated today when it was revealed Yorkshire chairman Roger Hutton, chief executive Mark Arthur and director of cricket Martyn Moxon would be questioned by MPs on November 16.
Now, Yorkshire Tea, which is part of the Bettys and Taylors Group based in Harrogate, revealed today it has ended its sponsorship with the club.
A spokesperson for Yorkshire Tea told the Stray Ferret:
“We were upset to read about the experiences of Azeem Rafiq during his time at Yorkshire County Cricket Club. We wholeheartedly believe that cricket should be a sport for everyone, but his experiences and the way the panel report has been handled don’t reflect that.
“Our current sponsorship of YCCC was naturally coming to an end but we have taken the decision to end it with immediate effect.”
Meanwhile, Harrogate Spring Water, which also sponsors the club, said it had raised concerns with senior officials at Yorkshire over the matter.
A spokesperson for the company said:
“We are deeply disappointed at the allegations which have come to light concerning individuals within Yorkshire County Cricket Club and have expressed our concerns in discussions with senior personnel at the club.
“Racism has no place in sport or society and we are keen to hear further from Yorkshire CCC how they intend to bring about meaningful, positive change on this issue.”
Read more:
- Killinghall cricket club keeps pub-less village spirit alive
- From Knaresborough’s Aspin estate to playing cricket for Yorkshire
- Masham Cricket Club criticises Yorkshire response to racism allegations
The news comes as Anchor butter, which had its logo on Yorkshire’s website, confirmed it had cut ties with the club.
Meanwhile, Emerald Publishing, which has naming rights to Headingley cricket ground, said it would review the findings of an investigation by the England and Wales Cricket Board.
The company added that Yorkshire had a “great deal to do” to restore trust.
Yesterday, Mark Ellis, chairman of Masham Cricket Club, told the Stray Ferret that the county club’s actions “sent mixed messages” to grassroots cricket and that the club was “extremely disappointed” in Yorkshire’s actions.
Bettys and Taylors to keep using tea supplier accused of sexual abuseHarrogate company Bettys and Taylors has said it will continue trading with a supplier in Malawi that is being sued over the alleged sexual abuse of workers.
A Sunday Times article today revealed a group of tea pickers, many of them single mothers earning about £1 a day, have filed a claim in the High Court against Lujeri Tea Estates and its British owners. PGI Group.
The lawsuit alleges there is a ‘systematic problem of male workers at plantations abusing their positions of power’ to rape, sexually assault, harass and coerce women they supervise into sex.
It names 36 alleged male perpetrators of sexual abuse.
Bettys and Taylors of Harrogate, which produces Yorkshire Tea, is one of several British companies named in the article for being supplied by Lujeri.
Unilever, whose tea brands include PG Tips and Lipton, and Tetley, are also named.
Bettys and Taylors published an 850-word statement on its website today saying ‘human rights abuses have no place in our supply chain’.
But it added at this stage it did not plan to cut ties with its suppliers in Malawi:
“We can’t improve things unless we’re involved, and that’s why news of something going wrong in our supply chain doesn’t immediately result in us walking away from a producer, which can be harmful for the people reliant on our trade for their livelihoods.
“A key foundation of sustainable trade is long-term relationships – and our contracts guarantee that we’ll buy for several years in advance, at a level above the Fairtrade minimum price, plus an additional premium for quality.
“In situations like this, companies will often immediately stop trading with a supplier to try and limit reputational damage to their brands.
“We understand why but it’s hard to overstate the impact of suddenly cutting off some of the world’s poorest workers and smallholders from their source of income.
“So our first position is to work with a supplier, understand what’s gone wrong and support them to develop plans to put things right. If that’s not something they can do, we’d stop buying from them.”
The statement added Bettys and Taylors’ suppliers were “engaging fully and openly with this process”.
Grant Bramsen, managing director of Lujeri Tea Estates, told the Sunday Times it was “deeply troubled by these allegations” and processes it had introduced to prevent abuse “did not go far enough”.
Read more:
Yorkshire Tea goes viral with Black Lives Matter tweet
Yorkshire Tea went viral last night with a Black Lives Matter (BLM) tweet after responding to a right-wing commentator.
Laura Towler said that she was “dead chuffed that Yorkshire Tea [had] not supported BLM.”
The brand, which is owned by Harrogate-based Bettys and Taylor Group, rebuked her:
“Please don’t buy our tea again.
“We’re taking some time to educate ourselves and plan proper action before we post. We stand against racism.”
Read more:
- How a Harrogate group set up a Black Lives Matter movement
- See what happened when Harrogate held its own silent protest
Other tea brands like PG Tips and Teapigs got involved with the row by showing #solidaritea with Yorkshire Tea.
PG Tips added: “If you are boycotting teas that stand against racism, you’re going to have to find two new tea brands now.”
Please don't buy our tea again.
We're taking some time to educate ourselves and plan proper action before we post. We stand against racism.
#BlackLivesMatter— Yorkshire Tea (@YorkshireTea) June 8, 2020
So far, Yorkshire Tea’s response has been retweeted nearly 12,000 times with around 6,000 responses.
Many of the people responding praised the tea brands for its stance but some condemned them for “virtue signalling.”
Advocacy group Hope Not Hate has previously named Laura Towler, who is from Yorkshire, among a list of influential and “racist alt-right” YouTubers.