Yorkshire Water has been criticised on social media, after a scene in its new promotional video was found to have been filmed a little way outside the county – in Russia.
The film was supposed to promote the utility company’s campaign urging customers to save water, but that message was drowned out by a deluge of criticism from viewers who complained that the traditional Yorkshire pub had been replaced by a bar in Sochi.
Worse still, the majestic fells and dales of Yorkshire Water’s catchment area had been usurped by the Malvern Hills in Herefordshire. Other stock footage is believed to have been shot in Ukraine.
Yorkshire Water said it had removed the advert from its social media channels.
A spokesperson told the Stray Ferret:
“We recently shared a short teaser video for our new ‘word of mouth’ social media campaign to promote water saving. Unfortunately, it was shared before we’d had chance to do our normal checks on it and the stock footage that had been used didn’t capture the spirit of Yorkshire.
“Once we were aware of the mistake, we immediately took the video down. The ‘word of mouth’ video series all contain Yorkshire residents talking about their water saving tips, and footage of our wonderful county.”
Asked about rumours that its next video, billed as featuring Harrogate residents, would instead showcase citizens of Hamburg, the spokesperson added:
“We’ve just posted our first video in the series on our Facebook page about some neighbours in Wetherby and the Harrogate one will be published in a few days.”
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Council recommends Bishop Monkton homes approval despite water system concern
Council officers have recommended that 23 new homes in Bishop Monkton are approved despite concerns over the village’s water system.
Councillors voted to defer the application, which is proposed by Kebbell Development Ltd and would see the homes built on Knaresborough Road, after requesting further information from Yorkshire Water over when it would modernise the system.
At a meeting in June, councillors expressed concern that the water firm had given the green light, despite its engineers having condemned the village’s sewage system as inadequate.
Yorkshire Water said many of the issues were linked to blockages and infiltration of surface water into the network during heavy rainfall.
Now, council officers at North Yorkshire Council have recommended that the plan be approved at a Skpton and Ripon Constituency Planning meeting next week.
In a report due before the committee, council officials said Yorkshire Water had provided explanations for its lack of objection to the scheme.
It said:
“Yorkshire Water advised that there were two reasons they did not object.
“The first related to the fact that this site is an allocated site for housing and it was not felt that, as a water company, they should be stopping development. Yorkshire Water prefer to work with developers to create sustainable drainage solutions for development.”
It added:
“The second and perhaps more pertinent reason, is that data held by Yorkshire Water suggests that most, if not all, of the sewage escapes are caused by blockages.
“These blockages are predominantly caused by individuals misusing the sewer network.”
Read more:
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However, the report said the company acknowledged that the network was getting “close to capacity” and that it was “taking steps to improve the resilience of the network”.
The proposal has been met by 127 letters of objection from local residents. It received one letter of support.
Bishop Monkton Action Group raised concern that the scheme would affect surface water drainage, increase flood risk and impact upon the sewerage system.
Councillors will discuss the proposal at a meeting on August 1.
Yorkshire Water improves environmental performance, says reportYorkshire Water has improved its environmental performance, according to a latest government report.
The water company, which supplies drinking water and deals with waste water, was rated three-star in an assessment carried out by the Environment Agency.
The performance, which covers 2022, is an improvement on the previous year when the company was rated as two-star.
Severn Trent Water was the highest rated at four stars, while Anglian Water, Thames Water, Wessex Water, Southern Water and South West Water were all given two stars.
Despite the rating, Yorkshire Water was still below target in areas such as self-reporting incidents and serious pollution incidents.
During the year, Yorkshire Water had three serious pollution incidents compared with five the previous year.
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The company self-reported 77% of incidents in 2021 – below the industry target of 82%.
Claire Barrow, area environment manager for the Environment Agency in Yorkshire, said:
“While it’s encouraging that Yorkshire Water has seen some progress, there is still significant work to be done to improve standards.
“We want to see a consistent reduction in the number of pollution incidents and a sustained improvement in the timeliness and quality of self-reporting.”

Fewston Reservoir is managed by Yorkshire Water
Alan Lovell, chair of the Environment Agency, said despite some improvement, the level of pollution caused by water companies remained “unacceptable”.
He said:
“While there have been some modest improvements, it is unacceptable to still be seeing this level of pollution.
“We have seen a distinct culture shift from the water industry in recent months and that is welcome – but that must translate to profound, long-term change.”
A Yorkshire Water spokesperson said:
Yorkshire Water pays £235,000 for illegal Harrogate sewage discharge“Our improvement to a three-star rating in the latest EPA report from the Environment Agency is testament to the work of our colleagues in the last 12 months.
“We care passionately about the environment and work hard every day to tackle pollution and the causes of it. However, we are not complacent and know there is much more we need to do. Our focus is on continuous improvement in the way we use technology and data to further improve the areas preventing us from reaching a four-star rating.”
Yorkshire Water has agreed to pay £235,000 to charity for illegally pumping sewage into Hookstone Beck in Harrogate.
The Environment Agency said today the company breached its environmental permit by discharging sewage from its Stray Road combined sewer overflow into the beck, which flows between Hookstone Road and Crimple Beck.
Following an Environment Agency investigation, Yorkshire Water volunteered to make amends for its offence.
It agreed to pay the sum to Yorkshire Wildlife Trust, which will use the donation on environmental improvements in North Yorkshire including native crayfish conservation and reed bed management at Ripon City Wetlands.
The Environment Agency said the Stray Road combined sewer overflow, near Tewit Well, has an environmental permit which allows a discharge into the beck when the storm sewage facility is fully utilised due to rainfall or snow melt.
On 27 August 2015, it discharged illegally during dry weather and sewage fungus was evident on the bed of Hookstone Beck.
Yorkshire Water has now upgraded its telemetry to allow continuous monitoring of the storm overflow.
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The company agreed to an enforcement undertaking, which is a voluntary offer made by companies and individuals to make amends for their offending, and usually includes a donation to a wildlife charity to carry out environmental
Claire Barrow, Environment Agency area environment manager, said:
“Sewage pollution can be devastating to human health, local biodiversity and out environment. Storm overflows must only be used under strict permitted conditions that control their environmental impact.
“We are holding the water industry to account like never before and while we will always take forward prosecutions in the most serious cases, enforcement undertakings are an effective enforcement tool to allow companies to put things right and contribute to environmental improvements.
“They allow polluters to correct and restore the harm caused to the environment and prevent repeat incidents by improving their procedures, helping ensure future compliance with environmental requirements.
A Yorkshire Water spokesperson said it had made “significant improvements in our operations since this incident in 2015″, adding:
“When things go wrong, we understand we have a responsibility to make it right.”
A Yorkshire Wildlife Trust statement said:
Road closure continues after gas pipe problem found in Knaresborough“Nature is in crisis and we firmly believe polluters causing damage to the environment must make amends, including through clean-up operations and fines.”
A diversion in Knaresborough is set to remain in place until Monday after a problem was discovered with a sewage pipe.
Yorkshire Water closed Halfpenny Lane to deal with a pipe under the surface, and had planned to reopen it yesterday.
However, the work has taken longer than expected and the diversion via Boroughbridge Road and Chain Lane remains in place. A Yorkshire Water spokesperson said:
“Unfortunately, the works on Halfpenny Lane have been delayed after we found other utilities networks in the excavation, which prevented us from completing the work safely.
“Northern Gas Networks and Northern Powergrid have been to the site to assist with their networks and carry out work to enable our teams to complete our repairs safely. We have worked closely with local council highways teams to keep disruption to a minimum and are working hard to finish the work and reopen the road as soon as possible.”
A spokesperson said the excavations revealed a gas pipe had been placed through the top of the sewage pipe.
Until the gas pipe can be moved, the hole will be filled in. Once the gas repairs have been carried out at a date to be confirmed, Yorkshire Water will return to complete the work to the sewage pipe, which is still operational.
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Meanwhile, temporary traffic lights on Boroughbridge Road have been adding to traffic problems in the area.
They are linked to a new housing development and have been in place since mid-March.
While they are due to end tomorrow, a further day of works for fibre broadband is expected to hit the road near Greengate Lane on Sunday, along with two days of resurfacing work from Tuesday morning. Both will involve temporary traffic lights.
The traffic problems caused by extensive roadworks in the area have led some residents to question why so many restrictions were allowed to be put in place at the same time.
North Yorkshire Council’s corporate director for environment, Karl Battersby, said:
No date set for Swinsty and Fewston parking charges, says Yorkshire Water“The roadworks on the A6055 have been in place for a number of weeks and are developer works as part of a new housing development and are due to be completed on Friday (June 16).
“The nearby Yorkshire Water works are emergency repairs due to a collapsed sewerage pipe that needed to be fixed immediately.
“We could not have foreseen that there would emergency works ongoing when the permit was issued for the resurfacing works on the A6055.
“We appreciate that roadworks near each other create additional delays for road users, but once the developer works are completed, it will ease the situation until Yorkshire Water can complete its emergency repairs.”
Yorkshire Water has said no date has been set for the introduction of parking charges at Harrogate district reservoirs.
The company is to introduce payment machines and automatic number plate recognition at Swinsty, Fewston and Thruscross car parks.
It said previously that the revenue generated will help to pay for an in-house rangers team, which would undertake maintenance jobs and tackle anti-social behaviour at its sites.
Proposals for parking machines at both Fewston and Swinsty reservoirs were approved by Harrogate Borough Council in September last year.
The Stray Ferret asked Yorkshire Water this week if it had confirmed an implementation date for the machines.
A spokesperson said a date had yet to be confirmed and that the plans were “still in progress”.
While no date has been set for when charges will come in, Yorkshire Water said they will include season tickets for one or multiple sites.
A spokesperson told the Stray Ferret previously:
“There will be an option for visitors to purchase a ‘season ticket’ for the year which can cover just one car park or all car parks in the Washburn Valley, obviously this will work out cheaper than ‘pay as you go’ option, depending on how frequently people visit.
“The prices for the season tickets will be £30 per annum for a single site and £45 per annum for multiple sites. Blue badge holders, as previously stated, will be able to park free of charge.”
Read more:
- Reservoir parking costs could cause ‘tremendous problems’ on nearby roads
- Swinsty and Fewston parking charges to include ‘season ticket’
Car park users will be able to pay via card payment on site, by using the RingGo app or telephone.
The proposed tariffs will be one hour at £1, two hours at £2, six hours at £3 and an all day pass for £5.
Bransby Wilson Parking Solutions, based in York, has been appointed to operate the parking meters.
Councillors call for building moratorium in Bishop Monkton over flood fearsCouncillors have called for a moratorium on building houses in Bishop Monkton until Yorkshire Water reveals if and when it intends to modernise its waste water system.
North Yorkshire councillors expressed disbelief that as a statutory consultee to a proposed housing estate in the village, near Ripon, the water firm had given the green light, despite its engineers having condemned the village’s sewage system as inadequate for current needs.
Members of the Skipon and Ripon planning committee heard even when rain was “moderate” human waste could be seen on the village’s streets due to a lack of sewage capacity and the water firm had given an undertaking to state when, in its forthcoming 25-year plan for the area, the issue would be rectified.
Cllr Nick Brown, a Conservative who represents Wathvale and Bishop Monkton, told the meeting how he and six of his parishes, including Bishop Monkton, had pressed Yorkshire Water over when it would act to end floods of sewage on the streets.

Cllr Nick Brown
He said during moderate rainfall Bishop Monkton’s combined sewer became overwhelmed and was discharged into the beck at the bottom of the village.
The meeting heard councillors question when Yorkshire Water last objected to a development and that it had a commercial interest in seeing its customer base increase, while having no duty to make corresponding improvements in sewage systems.
Officers warned councillors if they refused the proposal to build up to 23 homes off Knaresborough Road due to the village’s ongoing sewage issues it would be harder to defend an appeal against the decision because Yorkshire Water had not objected to it.
Skipton councillor Robert Heseltine said:
“Until they put their house in order there shouldn’t be any more building.”
Ripon councillor Andrew Williams added:
“Which business is voluntarily going to turn down 23 extra customers, knowing there is no regulatory control on Yorkshire Water? There is no obligation on Yorkshire Water to improve what is already a profoundly dissatisfactory situation.”
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The meeting also heard there were concerns raised over the removal of a hedge, which some villagers claim dates back to 1816, the impact of the development on a grade II listed church and conservation area and in particular about road safety.
Councillors unanimously voted to defer a decision over the development to get details from Yorkshire Water over when it planned to upgrade the village’s sewage system, as well as to talk with highways officers and the developer over safety and environmental concerns.
After the meeting, North Yorkshire Council leader, Cllr Carl Les, said he hoped Yorkshire Water would answer councillors’ questions over its plans, adding:
“Clearly there are concerns about capacity in the system as well as over discharges into rivers.”
In response to the concerns, a Yorkshire Water spokesperson said the application was on land allocated by the council for development, and it was “not a statutory consultee on applications of this nature and unable to refuse connection to our network”.
The statement added:
Outrage over water firm’s response to concerns over quality of River Nidd“Under the application, the developer will be separating surface water and foul waste, limiting the amount of additional wastewater entering the network.
“We are aware of some issues with the network in the area, but many of these are linked to blockages and infiltration of surface water into the network during heavy rainfall. We have investigated the sewers in the area and are looking at options to add increased storage to alleviate issues during heavy rainfall.”
Yorkshire Water has sparked outrage by appearing to suggest pollution in rivers such as the Nidd was partly down to a “change in expectations” from residents.
A study by Professor Peter Hammond revealed the equivalent of 317 Olympic pools of raw sewage were discharged into the Nidd at four sewage treatment works in 2020.
Prof Hammond said the sewage was released into the river at Pateley Bridge, Harrogate, Darley and Kirk Hammerton.
Nidd Action Group and Harrogate and Knaresborough Conservative MP Andrew Jones are campaigning for a stretch of the Nidd at Knaresborough to be granted bathing water status, as part of a drive to clean up the watercourse.
The figures prompted Ouseburn Green Party councillor Arnold Warneken to say water companies should be obliged to produce accurate figures on sewage discharge or face prosecution.
The Nidd saw 870 sewage dump incidents last year, according to Environment Agency figures. Recent testing of water pollution in the river has shown the harmful bacteria E. coli is at “concerningly high” levels.
Yorkshire Water’s chief executive apologised last month for sewage being discharged into the region’s rivers and promised to invest £180m in reducing leaks from storm overflows.
However, councillors told a North Yorkshire Council meeting in Skipton on Thursday that Yorkshire Water’s response to water quality concerns raised by Skipton and Ripon Conservative MP Julian Smith had been “profoundly inadequate”.
The firm wrote:
“Whilst storm overflows have been in use for many decades, since well before the sewer network entered private ownership, society is no longer content with their use and government, regulators and the water sector have responded to that change in expectations.”
Councillors said the firm was blaming the apparent lack of sewage infrastructure near waterways “on the fact that people’s standards had increased and the firm’s monitoring processes improving”.
Flooding concerns
In a separate response, to Harrogate and Knaresborough councillors, Yorkshire Water said “climate change and changes in land use have had a huge impact” on the sewage network.
The firm wrote:
“There is a misapprehension that discharges from overflows have increased dramatically in recent years. Instead, the recording of discharges has increased as we have installed event duration monitoring devices on our network.”
Nevertheless, many North Yorkshire councillors say they have been inundated with sewage-related complaints, with Bishop Monkton Conservative councillor Nick Brown saying Yorkshire Water had promised an action plan to stop sewage flooding in six of his parishes.
Read more:
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- Yorkshire Water chief executive apologises for sewage failures
Aire Valley Green Party councillor Andy Brown told Mr Smith there had been “a gradual drift towards releasing sewage when the weather isn’t particularly bad”.
He added:
“The law is very clear. You cannot release sewage unless there is exceptional weather. I have photographs of sewage being released into the Aire on dry days.”
When asked about who should pay for extra sewage infrastructure, Mr Smith replied:
“Inevitably, the cost does have to be borne somewhere, and I accept the point, but the huge cost of fixing this problem is a challenge.”
Councillors told Mr Smith the government should be pressuring water firms to spend more of their profits on improving infrastructure.
Sick after swimming
The firm did not directly respond to Prof Hammond’s findings or claims made by councillors that children have become sick with suspected E coli after swimming in the Nidd.
Instead, Yorkshire Water stated storm overflows had not been identified by the Environment Agency as the reason why the ecological status of the river is poor.
It stated:
Harrogate and Knaresborough Lib Dems call for Yorkshire Water overhaul“Where Yorkshire Water can make a difference is in reducing phosphorus from all final effluent wastewater and that is why we are investing £790m by 2025 in phosphorus removal as part of our overall investment programme which has been in place for some time.
“Our shareholders are funding the majority of our plans for a £180 investment in storm overflow improvements in the next two years. They are supportive of our environmental commitments and this latest funding announcement takes our total investment in river water quality between 2020-2025 to almost £1bn.
“The additional national investment of £10bn announced recently by Water UK will be paid by shareholders up front, with the costs then paid back in tiny increments each year through bills. We won’t know the precise impact on bills for some time. It is clear that huge investment is needed, but precise levels are for the regulator to determine.”
Harrogate and Knaresborough Liberal Democrats have called for Yorkshire Water to be overhauled following the company’s sewage apology.
Yorkshire Water chief executive Nicola Shaw wrote to customers this week apologising and said she will refuse any bonus this year.
Ms Shaw admitted the company had not done enough to tackle storm overflows, which release raw sewage into rivers at times of high rainfall.
Tom Gordon, the Lib Dem parliamentary candidate for Harrogate and Knaresborough, described the apology as “far too late” and “meaningless unless the firm is completely reformed”.
Mr Gordon called for water firms to become “public benefit companies,” putting environmental goals ahead of profits and making it compulsory for environmental experts to sit on their boards.
He said this would put an end to billions of pounds being wasted in dividends whilst sewage destroys waterways.
The local Lib Dems also called for an apology from local Conservative MPs for what it described as “voting down tougher action on water firms”.
Mr Gordon said:
“This announcement is too little too late after years of putting public health at risk and large-scale environmental damage, which has previously been arrogantly dismissed by the water industry.
“This apology means nothing unless the firm is completely reformed from top to bottom. Protecting the environment should be more important than making overseas investors rich. Sadly, Yorkshire Water still has their priorities all wrong.
“To add insult to injury, this Conservative Government and our local MP have spent recent years voting down tougher action on polluting water firms. They too owe people an apology.”
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Andrew Jones MP welcomes £180m pledge
Andrew Jones, the Conservative MP for Harrogate and Knaresborough, described Yorkshire Water’s pledge to spend £180 million between now and 2025 into reducing discharges from storm overflows as “a significant commitment”.
Mr Jones added:
“This is in addition to the £147m already committed in Yorkshire Water’s business plan. I am pleased to see too that the commitment is to do even more in their five-year-plan between 2025 and 2030. This will build on the decrease in the operation of storm overflows in Yorkshire last year.
“I note as well that dividends have not been paid to shareholders by Yorkshire Water since 2017. In the current climate this is the right call for the company to have made.”
Mr Jones added that although “significant progress” needs to be made on river quality, progress had been made.

Mr Jones (left) campaigning for better water quality at Knaresborough Lido.
He said:
“In 2009, 75 per cent of bathing water sites were classed as good or excellent. In 2022 the figure was over 92 per cent. This has been achieved through improved monitoring, infrastructure and enforcement.
“We have seen too much of the he-said-she-said politicking about this issue. Despite what some like to pretend, no politician has ever voted to discharge raw sewage into rivers. What we need, and what we are getting, is action – local and national – not US-style attack politics.
“That is why I am working with the Nidd Action Group, Yorkshire Water, the Environment Agency, businesses and residents to compile a case to put to DEFRA to designate the River Nidd at the Lido in Knaresborough as a bathing water quality site.
“The survey work starts tomorrow and anyone who wants to join the team can contact my office or the Nidd Action Group through their website.”
Yorkshire Water chief executive apologises for sewage failures
The chief executive of Yorkshire Water has apologised today for its record on sewage and said she will refuse any bonus this year.
Nicola Shaw admitted the company has not done enough to tackle storm overflows, which release raw sewage into rivers at times of high rainfall.
Yorkshire Water has been widely criticised for its record on storm overflows and was fined £233,000 in January for discharging 20 million litres of raw sewage into Tong Beck at Bradford.
Ms Shaw joined the company in May last year and has yet to receive an annual bonus. Her predecessor Liz Barber’s last bonus was £679,000 in the 2021/22 financial year.
In a letter to customers, Ms Shaw said:
“There has been a huge amount of criticism of, and anger at, the water industry over recent months.
“I get why people are angry – seeing sewage in our rivers and seas isn’t right. We should have a system that befits the 21st century. So, on behalf of Yorkshire Water, I am sorry.
“We should have acted more quickly to change the situation. That’s why I have decided to refuse any bonus this year as I want us to make progress.”
Read more:
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Ms Shaw pledged the company would “up its game” by improving the 190 storm overflows “that we know are operating much more than they should” and by “delivering our largest environmental investment ever”.
Yorkshire Water will spend £180m on storm overflow improvements in the next two years, which it said would help to reduce discharges by at least 20%.
The £180m investment will be spent on:
- Increasing storage within Yorkshire Water’s wastewater treatment works
- Preventing surface water entering the sewer system
- Reducing infiltration into sewers
- Small changes to the operation of treatment works.