Yurtshire Archives - The Stray Ferret

Have the district’s glamping sites benefitted from foreign travel chaos?

In the past few years high end camping or “glamping” as it is more commonly known, has become increasing popular, with a number of new sites springing up in the district.

Now as families weigh up whether to risk airport and port chaos to go abroad or remain in the UK, how is this relatively new holiday industry faring?

Some providers in the Harrogate district have reported an increase in trade, others have seen a downturn.

This has been put down to an increase in the cost of living, as well as last year’s demand being “unprecedented” due covid travel restrictions.

The local glamping industry

Tom Sterne, owner of Yurtshire, between Ripon and Pateley Bridge, said advance bookings for the luxury glamping and wellness retreat have been growing by the day.

He said:

“Since the news about flight cancellations and chaotic scenes at airports hit the media, the number of enquiries we have received has increased markedly.

“When we opened last July, we benefited from the sudden switch to staycations, from people across the Harrogate district and further afield, who would normally fly off to the sun and we are witnessing a repeat this year.”

A break in Nidderdale

Lindsay and Chris Morrell, whose annual summer holidays in Tuscany have been on hold since the covid lockdowns began in March 2020, have booked Italy next year.

But the couple, who used to live in Harrogate and have since moved to Northumberland, decided to take a break in Nidderdale for their 2022 getaway.

Ms Morrell said:

“With the problems people are encountering at airports, we didn’t want to risk booking for Tuscany this year and hope that issues affecting overseas travel will be sorted out by the time we are ready to venture abroad.”

Chris and Lindsay Morrell

For friends Carroll Shaw and Annie Brown, who live in Ripon, overseas holidays are no longer on the agenda.

Ms Shaw said:

“Why would anybody who lives so close to the gorgeous Nidderdale countryside, want the hassle of flying thousands of miles to lie on a crowded beach?”

A slow start

Louise Pullan co-owns the Breaks Fold Farm camping and glamping site in the Washburn Valley, next to Thruscross Reservoir, in the Nidderdale Area of Outstanding Natural Beauty (AONB).

She told the Stray Ferret that the beginning of the year had been very quiet, but it had started to pick up.

Breaks Fold Farm.

Ms Pullan, who runs the site with her husband Richard, said:

“It has been a very slow start.

“We were 60 per cent down in May and June based on our 2019 bookings.

“However we have seen a rapid uptake in bookings into July and August in all our accommodation.

“People are watching their finances and holidays maybe aren’t top of their priority lists.

“We have noticed we are getting a lot of local guests from Harrogate and Skipton, so maybe the fuel prices are also having an impact on people’s choices.”

Ms Pullan said the campsite’s main customer base is short stays of two to three nights.

A difficult financial time

She said the price had been kept the same for the last three years, with discounts on longer stays to try and help people out during what is a difficult financial time.

She said:

“This is difficult as we as a business are now seeing increasing costs. For example our waste emptying costs have gone up 30 per cent, a bottle of gas has gone from £55 to £85 and our business insurance is double last year’s.

“We can’t afford to employ somebody this year due to soaring inflation, which is putting a huge pressure on us as a two-man band.

“Energy prices are just completely unbelievable and some of our fellow owners are up on 57p per kw, seeing their energy bills over double on previous years.

“We are only going to be able to absorb this for so long, unless hospitality businesses are offered some form of relief such as a VAT cut, like they were through 2021.

“Some sites have tried massively to capitalise on the staycation boom from 2020 and have made their prices unreachable for some.”

Cutting back

Claire Jones, owner of Strawberry Safari shepherds huts, in Wormald Green, between Harrogate and Ripon, said she had also seen a quieter year compared to last year.

Strawberry Safari.

She said:

“We believe this is due to a combination of people going abroad and also cutting back on short breaks in between their main holidays, due to cost of living increases.

“That said, last year’s demand was unprecedented and so it’s hard to compare the two.

“We have still seen some lovely guests this year, many of whom are here to enjoy the many events happening in and around Harrogate.”

Nidderdale luxury glamping site expands

Yurtshire, in the Nidderdale countryside, is drawing on the power of nature, to create a revitalising experience for visitors from across the Harrogate district and further afield.

The 93-acre site, which features Eavestone Lake, is being developed by Tom Sterne, whose family are long-term investors in the retail, leisure and hospitality sectors, in Ripon and surrounding areas.

Located between Ripon and Pateley Bridge, just off the B6265 road, the site with its nine luxurious tree yurts, opened last summer.

Following the high demand of a staycation year, three more units are being added, after planning permission was granted by Harrogate Borough Council.

Plans are also in hand to add spa-type facilities and services, including a sauna, facial and body massages.

The site features the 13-acre Eavestone Lake

Mr Sterne, who has more than ten years of experience of outdoor hospitality-based business, gained through his operation of hire company Yorkshire Yurts and YurtBar, which caters for the corporate entertainment market, told the Stray Ferret:

“I’m using the expertise that I have gained to create a new facility to satisfy the needs of people who are increasingly focused on wellness, lifestyle issues and the environment.”

He pointed out:

“Our site has an abundance of natural assets, including forty acres of forest, a 13-acre lake and the biodiversity that goes with them, from birds, butterflies and insects to clear night-time skies that are perfect for people whose spirits are lifted by looking at the stars.

“The aim is to harness and harmonise with all aspects of the natural environment – woodland, water and wildlife – to provide guests with a restful and regenerative stay that is good for mind, body and the healing process.

“That is why people wanting to find a peaceful and idyllic place to go on retreat, represent a growing part of our business.”

The yurts have been designed to provide a five-star level of luxury

In the Nidderdale Area of Outstanding Natural Beauty, Yurtshire is surrounded by stunning scenery, that would not look out of place on a canvas by the landscape master painter J.M.W. Turner.

Views from the decking of each Yurt site, which has its own private hot tub, underline why nearby Grassington was chosen for filming of the smash-hit Channel 5 programme All Creatures Great and Small.

Each of the nine placements has its own private hot tub and decking area

With Grassington and other attractions, such as Fountains Abbey, Studley Royal, Brimham Rocks and Stump Cross Caverns, drawing more staycationers to Yorkshire, there is scope for Yurtshire to build on a successful first season.

Nicola Warters, pictured here with Tom Sterne, says the yurts provide five-star luxury in idyllic surroundings

Yurtshire manager Nicola Warters, said:

“We are providing the type of luxury accommodation that can be found in a five-star hotel, but instead of waking up surrounded by bricks and mortar, our visitors are in the heart of the woodland and arise to the sound of birds singing.

“Some also come for the pleasure of picking out the star constellations, as they relax in the soothing waters of their hot tub. It’s therapeutic on every level.”