Harrogate mum who founded Mumbler celebrates website’s 10th birthday

A Harrogate mum who created parenting website Mumbler from her kitchen table 10 years ago has celebrated the milestone with a party.

Sally Haslewood started the project as a Facebook group in 2011. Since then she has developed 19 franchises all over England and has hinted at expanding her reach even further.

The idea behind Mumbler is to become a local hub for family information.

Last year, more than 2.4 million people visited Mumbler’s combined websites and together the Mumbler franchises have more than 177,000 social media followers.


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Current and recent brands to have advertised with Mumbler include holiday giant Tui, National Trust, Worcester Bosch, Nosy Crow books and Joe Browns.

Ms Haslewood said:

“This year, Mumbler is 10 years old. I’m proud to say the model I created as a hobby during maternity leave in 2011 has been such a success, and there are now 19 Mumbler franchises.

“I’m eyeing growth again, this time with the north west and Oxford on my horizon.”