Three interactive advertising screens could be put up in central Harrogate if planning permission is granted.
BT has applied to install three free-standing units with screens on both sides on Cambridge Street outside the former Smiggle shop, on Oxford Street outside Marks and Spencer, and on Station Parade in front of the Cotswold Company.
Known as ‘street hubs’, the units could be used for public service announcements, accessing council services, making 999 calls or charging devices via two USB ports.
Supporting information submitted with the applications said they were designed as the modern equivalent of a traditional phone box, adding:
“They keep communities digitally connected to local services. They are always on for key public announcements and advertisers to reach their audience. Whether it’s a small, medium or large organisation, a council, or a local group, they can get their message seen.
“We work closely with councils when we rollout street hubs so they get the most from them, and help those who live in, work in or visit these places with digital services at their fingertips.”
The hubs would each be almost 3m high, 1.2m wide and 35cm deep. The screen on each side would be 167cm high and 95cm wide.
The applications said they would be monitored 24/7, with weekly inspections and thorough cleaning at least twice a week.
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BT is expected to apply for a total of seven of the street hubs around Harrogate, including these three.
The proposed BT street hub outside the Cotswold Company on Station Parade
The applications reveal that Harrogate Borough Council’s planning department has already expressed concern about the proposals, saying they would be viewed as “street clutter” . However, BT argued the hubs were largely used to replace older infrastructure and would deliver a valuable service.
The application said:
“Every street hub provides access to maps giving directions to nearby landmarks and services – a valuable resource for visitors or those without access to a smartphone.
“They also act as wayfinding boards, giving walkers and cyclists clear directions, and providing local advertisers the opportunity to give simple directions to their businesses.
“This sponsorship will also cover the maintenance and servicing costs of the street hub. This is necessary to ensure the program remains financially sustainable.”
To view or comment on the application, visit the council’s planning website. Use references 22/04368/FUL for Station Parade, 22/04370/FUL for Cambridge Street, and 22/04369/FUL for Oxford Street.
