Helping businesses effectively market their brand and drive sales online
Thursday 28th September 2023
Pavilions of Harrogate
Sponsored by:
Aim of the conference
If digital and/or marketing leaves you feeling confused or if you're not sure if your business is making the most of the latest digital innovations to grow your business then this conference is for you.
Understanding how to put a strategy together using different digital mediums within your budget that deliver real ROI for your business is key. This conference will give you the insights and tools to successfully put your product, service or event out there digitally.
The full day conference is free to attend and will include engaging panel discussions and inspiring keynote speeches. You can either attend the whole event or pick out which speakers you'd like to learn from.
There will also be an opportunity to get advice from businesses within the digital marketing sector who are exhibiting at the event.
Event Speakers
The Power of digital Marketing
Why you shouldn't ignore digital marketing as part of your overall strategy
Emma Harris
Commercial Manager at The Stray Ferret
Emma Harris runs the commercial team at the Stray Ferret. Emma’s background includes working client and agency side and now helps businesses to promote themselves via the Stray Ferret digital channels. Traditionally a pure marketeer, Emma is enjoying encompassing the sales and marketing sides of the role.
Emma’s experience includes working across a broad range of sectors but has specific experience of marketing legal services and education.
With a career that started firmly marketing offline, Emma is enjoying the world of digital and the opportunities it presents.
Developing a digital marketing strategy
Working out what activity would work for you
From display to building your own socials
Daniel Swepson
Head of Marketing at Next Chapter
Daniel Swepson has over 10 years’ experience working with brands to develop their marketing strategy & achieve growth. As Head of Marketing at Next Chapter, Daniel supports the agency's clients with their marketing strategy, sales & marketing alignment, and leads the internal Next Chapter team of SEO, social media & digital marketing experts.
In Daniel’s ranging marketing career, he’s marketed everything from multi-million-pound luxury super yachts to garden sheds. It’s this breadth & wealth of experience that enables Daniel to get under the skin of any brand and into the headspace of their consumers & target audience, resulting in clear & robust marketing strategies that have supported these brands in achieving their ambitious growth objectives.
How Brand and Digital Innovation Drive Growth
Increase sales from your inbound leads by developing a greater user experience
Charlie Hartley
Founder and CEO of Impressions
As the strategic lead, Charlie oversees the core strategic objectives of your website, identifies potential opportunities, assesses the websites’ strengths and limitations in terms of market trends and makes the recommendations for adjustments in website features and strategies.
Founding the company in 2009, building on over 20 years’ experience of working for some of the UK’s most prestigious digital agencies with a vast range of clients, including the MOBO Awards, Xiros Surgical, Northern Energy, and O2, for whom he delivered a price comparison website.
He is responsible for defining and executing client visions through the leadership and cultivation of Impression’s cross-disciplinary UX team across UX designers, web engineers and researchers, and for setting the benchmark for quality and best practices.
Understanding SEO
Ben Foster
CEO of SEO Works
Ben Foster is a digital practitioner with over 20 years of leadership experience in the technology and digital sector. He has worked with brands like HSBC, AXA PPP healthcare and Open University to help shape and develop their digital and online engagement strategies.
He is passionate about customer engagement and using technology as an enabler to improve end user experiences. He led the largest health website in the UK to empower over 18 million patients to manage their own health, using digital as the prime channel. Now leading the SEO Works, he understands the fundamental shift to digital and believes that The SEO Works are well positioned to help businesses maximise their online potential.
Where does social media fit in
Find out the latest information on social media platforms, including Facebook and LinkedIn
When to pay for boosting and how algorithms work
Rachel Moore
Rachel Moore Social Media Training, Consultant and Speaker
Rachel is a multi award winning social media trainer and consultant. Prior to that she was in sales and prior to that she was a shareholding director in an advertising and marketing agency.
This year, Rachel Moore Social Media, celebrates its 10th year in business and during those 10 years Rachel has helped over 7000 businesses become more effective, more confident and much more capable of achieving their desired social media goals.
Rachel offers a variety of affordable social media training, consultancy and management packages all of which are available either face to face or online.
Business Q&A
Q&A with local businesses that have turned to digital with spectacular results. Hosted by Tamsin O'Brien, founder of The Stray Ferret.
Mia Williamson
Glamhut
At the age of 19, Mia after leaving school knowing education wasn’t for her and leaving a dream job in a 5* hotel that she didn’t enjoy, took the leap and became self-employed. Three years on and she now employs 4 staff and has a beauty salon with a six figure turnover.
Mia didn’t excel at school but had the drive and determination to establish a thriving business. Self taught she grew her business via social media channels, spending hours on social media and growing her network. She effectively tracked the leads and analysed where the traffic was coming from to get the best results. Instagram has been Mia’s best tool for growing her business
Fiona Martin
Best Kept Secret
Best Kept Secret Clothing was established seven years ago by Fiona Martin with a bricks and mortar premises in Kirkby Overblow, a small village between Leeds and Harrogate. A retail business in a rural location has to work hard to create footfall.
Fiona developed her socials using Facebook first and then Instagram learning along the way.
Fiona strongly believes growing your channels organically is the best way forward as each follower or like that Best Kept Secret has is a genuine person who engages with the page.
The power of engaging content
A guide to creating engaging content: use of language, writing style, images and video
How to target different customer bases and repurpose content.
Lauren Cooper
Senior Account Manager
With five years’ experience in marketing, PR and social media management, Lauren has a deep understanding of content marketing and the results it can achieve for businesses of all sizes. During her career at Intandem Communications, Lauren has developed effective content strategies and creative campaigns for a wide range of sectors including property, travel and tourism, data, food and drink and the public sector.
Georgie Harmer
Senior Account Manager
Having worked in-house and agency side, Georgie uses her five years of expertise to deliver strategic marketing and PR campaigns and projects for Intandem Communication’s clients. Through working with a range of sectors including FMGC, health and beauty, fashion, lifestyle and food and drink, Georgie is experienced in creating marketing and content strategies for a diverse range of businesses
Consumer Trends in 2023
Discover what has been driving consumer behaviour in 2023 so far and what businesses should be doing in order to keep up.
Creative Director at Audience
After working as Head of Marketing across a portfolio of businesses, Chloe Byrne founded Audience in 2021 – a commercially focused marketing agency specialising in services across search and social.
With experience across a range of marketing disciplines, including social media, SEO, PPC and more, she now oversees the creative direction for all of Audience’s clients – supporting the team to create successful and dynamic campaigns.
Influencer panel questions
A guide from influencers themselves on how to engage them in local advertising. Hosted by Tamsin O'Brien, founder of The Stray Ferret
Chelsea Talbot
Positive Influence Agency
Chelsea is Managing Director of PlA Yorkshire. With a background in Sales & Events in the Hospitality sector, Chelsea has worked closely with Yorkshire Influencers over the years to help her promote the venues she has been responsible for. As her experience grew she began to see a aap in the market. An opportunity for a business that focuses on facilitating influencer marketing for other businesses, offering hands on support and guidance in the process. Not only does she understand the value of influencer marketing but her career experiences help her to see both sides of the coin, increasing value for businesses who want to grow through influencer marketing.
Lucy Playford
Harrogate Mama
Lucy Playford started her career in PR for Orange working on national UK campaigns. A move into event management for a government agency saw Lucy deliver events at high profile government venues including No. 10 Downing Street and the House of Commons.
During time out to raise a family Lucy founded a lifestyle blog about living in Harrogate, and seven years later she continues to enjoy working with brands from small independents to household names.
Lucy currently works as a marketing manager for two charities across North Yorkshire and the Humber region. Lucy cites the knowledge of working in influencer marketing from both sides of the coin as an advantage in both her professional and personal businesses.
