A one-hour free parking policy in Knaresborough town centre is to end in the week non-essential shops reopen.
North Yorkshire County Council doubled the length of time cars can park for free on Market Place from 30 minutes to an hour last summer.
The temporary move aimed to help businesses while social distancing measures were in place.
But the move will end on April 18 – six days after shops.
Council officials said parking data showed the majority of motorists left within the hour and that reverting back to 30 minutes would encourage a greater turnover of shoppers.
Karl Battersby, the county council’s corporate director of business and environmental services, said:
“While we accept that the current circumstances are not reflective of typical conditions, analysis of the performance of the one-hour free parking offers no basis for it to be introduced permanently.
“The anticipated easing of lockdown restrictions in the coming months supports a return to the normal operation to aid traffic management and to provide better turnover of spaces.”
The one-hour extension was agreed in July and then became operational in September.
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He urged shoppers to get behind the town by supporting local businesses when they reopen on April 12.
“The past year has been exceptionally difficult for town centre retailers who have been forced to close for the majority of the year.
“I do hope that our local community gets behind our town centre, supporting our local businesses and shops to kickstart our local economy once again.”
Bill Taylor, secretary of Knaresborough Chamber of Trade and Commerce, added:
“All town centres struggle with parking generally, and how to charge is a part of that.
“As shops reopen in April then moving back to the original charging system seems reasonable and allows for a higher turnover of shoppers for the greater variety of shops that are open.
“In addition, Knaresborough has a large, good value but under-utilised car park on York Place and Knaresborough Town Council has worked with the county council to install new signs around town for that car park.”