It is rare for someone to not own at least one form of digital device. The majority of people including Grandma own either a smartphone, tablet, laptop or computer. This creates huge opportunities for advertising. So why not use this to your advantage?

Here are eight reasons why you should capitalise on digital:

Lower cost

Digital advertising provides a number of price points which can be minimal compared to traditional advertising spend, meaning whatever your budget is, you can reach your target audience.

Greater Return on Investment (ROI)

Digital advertising can deliver excellent return on investment (ROI). It is important at the outset that you are clear on what you want your digital marketing to achieve, eg brand awareness, increased footfall, more hits to your website etc. Advertising digitally means your target audience is only one click away from your business giving you far greater ROI.

Easy measurement

Digital advertising makes it far easier to measure the performance of your adverts. With traditional advertising you must make assumptions on who has seen, remembered and acted on your advert. With digital, you receive instant analytics on how well your activity is performing including how far it has reached, how many people have seen it and how many people have reacted/engaged with it.

Flexibility

Unlike traditional advertising, which is difficult to change once it has been printed or aired, going digital gives you the advantage of being able to stop or tweak a campaign. If something isn’t quite working, you can make adjustments to improve it. This is only achievable due to the data you receive from digital advertising channels.

Better engagement

Engagement is vital for a successful digital campaign. On social channels, the more engagement a post receives, the more people will see it due to how social media algorithms work.

Precise targeting

Going digital enables you to target your audience far more easily than traditional advertising, especially when advertising on social channels. Targeting your audience means you do not waste money putting your brand in front of people who are not interested in it.

Easy to share

With the click of a button your advertisement can be shared by one person to their network, who then share it to their network and so on. With traditional advertising methods, it is more difficult to expand the audience without it costing money.

Make the switch

The idea of changing from traditional advertising to digital advertising can seem daunting, however the benefits to going digital should not be ignored. Going digital gives you a measurable, flexible and cost-effective way to advertise your business to a targeted large audience.