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Dec 2022

Last Updated: 14/12/2022

Business

Harrogate M&S manager calls for longer Christmas fayre to bolster town centre

by Calvin Robinson, Vicky Carr

| 14 Dec, 2022

Retailers and a business group have said the Harrogate Christmas Fayre had a significant impact on town centre footfall.

The fayre, which ended on Sunday after 10 days, included about 50 stalls on Cambridge Street and Market Place.

It was operated by Market Place Europe in partnership with Harrogate Borough Council and Harrogate Business Improvement District.

It was part of a wider Christmas offering that also included an ice skating rink, an après ski bar and a 32-metre ferris wheel.

Although the market stalls have been disbanded, the other attractions will continue into January.

Mark Robson, store manager at Harrogate Marks and Spencer, called for the market to be held for longer next year.

He said:

“I am super positive about the impact of the market, we saw a very clear impact on improved footfall into store and spending.

“All of the comments I heard from customers and my store colleagues were about how good it was.

“My view is that we should aim to do the same again in future years, and ideally for a longer period of time. We should also have confidence to go bolder with future marketing if the event.”

Simon Midgley, owner of Starling Bar and Kitchen on Oxford Street, said the market helped to “bolster” business.

He said:

“I think the Christmas market was much better than previous years coupled with the other attractions of the big wheel, ice rink, etc. It made it more of a reason to come into Harrogate from out of town.

“Starling has been nice and busy since reopening four weeks ago and I do believe our business has been bolstered by some trade from those visiting the Christmas market. Bookings in the run up to Christmas look strong for us.”

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Sara Ferguson, chair of Harrogate Business Improvement District, which was also a partner in the Christmas activities, said:

“Harrogate’s great all year round offering, plus this year’s fabulous Christmas attractions, has seen town phenomenally busy — and not just at weekends.

“The BID team has been receiving really positive comments, with the general consensus that footfall and spend has been very much up. The manager of one national retailer told me her takings were more than 50% up compared to this time last year, which is fantastic to hear.

“The Christmas fayre has definitely helped with the pull factor, and having it in town for ten days has helped attract shoppers during the earlier part of the week. So too did the BID-funded Candy Cane Express.”

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Harrogate M&S manager calls for longer Christmas fayre to bolster town centre

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