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16
Jul 2022
Pop-up veg stall proves a hit on Starbeck High Street
A greengrocer who set up a pop-up stall in Starbeck says it has proved a hit with locals - and boosted other nearby shops too.
George Churchill has been running George's Greens outside the Prince of Wales pub every Friday for the last month.
Enthusiasm from local residents has been huge, he said, and is giving his business a new direction.
Not only do customers appreciate being able to get fruit and vegetables fresh from the market that morning, but they are also spending more time shopping nearby, he said.
Other local businesses have reportedly had busier days on Fridays than before, he said, helping to boost their fortunes too.
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The idea for the stall came from George's supplier, Jak Lister, who told him there was a gap in the market for a fruit and veg retailer in Starbeck.
George, 26, entered the trade as a shop assistant in York when he was just 14. Just before he turned 21, the opportunity came up to buy the shop and he grabbed it with both hands - while his friends were spending their wages buying their first cars.
Since then, he has established stalls in some villages near York, but said he was nervous about travelling to Starbeck, with the cost of fuel impacting on any money he might earn and a 2am start needed to get to the market.
However, the success of the last few weeks has been beyond his expectations, with customer numbers rising week on week.
Now, George hopes the business will expand as he builds on the new model of pop-up stalls at new locations around the area.
George's Greens is outside the Prince of Wales pub on Starbeck High Street every Friday from 9am to 4pm.
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