Property Gold: How to be an attractive buyer
Last updated Nov 19, 2021

Property Gold is a monthly column written by independent property consultant, Alex Goldstein. With more than 17 years’ experience, Alex helps his clients to buy and sell residential property in some of the most desirable locations in Yorkshire and beyond. This month, Alex shares his advice on how buyers can put themselves in the best position – and it’s not all about offering the highest price. 

Ask any estate agent how many potential buyers come to them and say they are ‘cash’ and they will usually sigh and roll their eyes. This term is often thrown around quite nonchalantly and buyers need to be wary of their phrasing.

Cash in the eyes of an estate agent, really does mean cash. It is sitting in a UK bank account ready to be transferred to their solicitor. However, to some buyers it can mean part is from their savings account and the rest from their bank – in the form of a mortgage. Why is this a problem? Whilst having a mortgage isn’t an issue per se, it does mean that an agent (and their vendor client) have extra hoops to jump through, which usually creates time delays. This more prominent currently as lenders are being even more cautious, plus staff cutbacks and backlogs don’t help. So in other words, you are deemed to be a higher risk as a buyer.

Another misused phrase is ‘I am sold’. This could mean several things: ‘under offer’, ‘exchanged’ or ‘completed’. This one phrase with three possible interpretations, all of which have different meanings, can damage your reputation if misused. Being under offer (or sold subject to contract) is where you have agreed to accept an offer from a buyer and memorandums of sale have been issued. Having exchanged is the legally binding part and is what property professionals always push for, as there’s rarely any going back after this point. Completed means you are formally over the line and own the property.

Read More:

When it comes to being a property buyer in the current market, everything boils down to how risky the agent and vendor perceive you to be. You may be thinking at this point that to secure your dream home, you need to be all cash and offer the most amount of money. Not true.

It is the reliability and security of your offer, versus the monetary amount. In other words, you can offer cloud nine money, but if it is subject to a chain of several people and a high loan to value mortgage, then your risk will be seen as too high. However, if you have a limited or no chain and sensible mortgage borrowing, then you are more likely to transact – which is what actually counts.

Interestingly another element has become more important recently and that is time. If a buyer can offer additional time to a vendor to help them find an onward property, then this can be the ultimate ace card as it takes stress away from the vendor.

The key as a buyer is to get yourself into the best possible position and be prepared to think laterally to overcome any obstacles. Get this and your phrasing right with estate agents and they will judge you in the best possible light.

If you have any comments or questions for Alex, please feel free to contact him at [email protected]

Download the FREE Stray Ferret app here to access the latest news, competitions and offers.

Follow us on

The Stray Ferret Feed