Business Breakfast: Ripon ad firm agrees Transdev sponsorship

The Stray Ferret Business Club’s next meeting is a breakfast event on Thursday, 27 July at Banyan in Harrogate between 8-10am. 

The Business Club provides monthly opportunities to network, make new connections and hear local success stories.  Tickets will be available later this week.

A Ripon advertising firm has agreed a sponsorship deal with bus company Transdev.

Adverta Transport Advertising, which specialises in bus and tram adverts, will promote local attractions and businesses across the company’s fleet as part of the deal.

The agreement will see Transdev, which operates Harrogate Bus Company, promoting destinations along its bus routes to encourage greater use of sustainable travel.

Adverta is one of the UK’s largest bus and tram advertising specialists representing 30 bus companies and was acquired by Yorkshire-based outdoor advertising company CP Media in 2022. 

Mike Brennan, chief executive of CP Media and Adverta, said: 

“When we acquired Adverta it made total sense to extend its model into optimising sponsorship revenues as well. Transdev is one of the most prestigious and respected transport companies in the country and we are thrilled to be working with them.”

Matt Burley, commercial manager of Transdev, said:

“It is really important for us to promote the destinations we serve along our routes to our customers and to form great relationships with these attractions.”

Healthcare practice to takeover Harrogate parkrun

A healthcare practice is set to takeover Harrogate parkrun as part of the 75th anniversary of the NHS.

Moss Healthcare, which is based at King’s Road in Harrogate, will have staff and patients acting as volunteers at the weekly run around the Stray this Saturday.

The Harrogate parkrun is one of many ‘parkrun for the NHS’ events happening across the country to celebrate the milestone anniversary.

James Sharratt, business manager at Moss Healthcare Harrogate, said: 

“We have managed to get our staff and patients, including our patient participation group, involved – whether volunteering or taking part in the run itself.”

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Business Breakfast: Harrogate firm acquires Ripon advertising company

Business Breakfast is sponsored by Harrogate law firm Truth Legal

A Harrogate advertising company has acquired Adverta Transport Advertising as part of an expansion at the firm.

CP Media, which has offices on East Parade, will add 23 more staff to its team following the acquisition.

Adverta, which is based in Ripon, is one of the UK’s largest bus and tram advertising specialists and represents around 30 bus companies.

Mike Brennan, chief executive of CP Media, said: 

“The bus and tram advertising sector is one that we know well. I was heavily involved in transport advertising for many years alongside my business partner Andrew Walker. This means that Adverta is a perfect fit for our ambitious growth strategy.

“We are really looking forward to working with the Adverta team and growing the business in the same way that we have grown the main CP Media business and subsequently Eye Airports following our 2019 acquisition.”

Lisa Ratcliffe, managing director of Adverta, said: 

“I am proud of Adverta and very happy that it will be joining the CP Media group.

“CP Media has a great track record of diversification, acquisition and growth and I know that this move will help Adverta to grow significantly.”

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Knaresborough opticians win social media award

A Knaresborough opticians has won an award recognising its social media practice.

Yorkshire Eyewear, which has a branch on High Street in the town, picked up the award at the Opticians Awards in London.

The awards aim to recognise best practice in the industry.

A total of 32 categories were up for nomination, including technology, lens, frame, and contact lens award.

In a tweet, Yorkshire Eyewear said it was delighted to win the best social media practice award.

It said:

“Congratulations to all the other finalists. We are all winners.”