Harrogate Business Improvement District has appointed a new business and marketing executive.

Bethany Allen, an event management graduate, joins after two years working for West Yorkshire Police advising businesses on security measures.

The BID aims to improve footfall in Harrogate town centre to boost business.

Ms Allen will work with businesses, BID partners and board members to organise activities.

The former Harrogate Grammar School pupil grew up in the town and worked at the Turkish Baths while studying at university.

BID manager Matthew Chapman said Ms Allen’s local knowledge will be an asset to the BID:

“She knows the town centre incredibly well, which is a real plus for this role.”

Read more:

• First business set to operate from Harrogate pop-up shop
• There’s something in the water as Harrogate brews up for Beer Week

Ms Allen said:

“Harrogate is my hometown, and I count myself incredibly lucky being born here, schooled here, and now working here as part of the Harrogate BID team.

“Harrogate is the jewel in Yorkshire’s crown. It’s a town that is famed for its shops, restaurants, bars and conference facilities.

“I’m looking forward to playing my part in the evolving Harrogate BID story.”