New Valentine’s campaign encourages people to show love for Harrogate

Harrogate Business Improvement District is encouraging local people and visitors to ‘share the love’ of the town in a new Valentine’s campaign.

Neon lights, a pop-up love heart and other props have been installed in Montpellier Street, on Swedish-inspired coffee house Fi:k’s exterior wall, as part of the We Love Harrogate initiative.

From tomorrow, passers-by will be invited to share just why they love Harrogate by posting photographs on social media platforms. Those doing so could win a range of prizes.

The campaign has been created by BID project manager Jo Caswell, who has worked with Fi:K and town centre florists Blamey’s to create the love heart made from artificial roses.

Harrogate BID manager Matthew Chapman said:

“Harrogate is a lovely town, and this campaign is all about people, residents and visitors, sharing their love for it.

“We have chosen Montpellier Street as we want to attract visitors to different parts of the town, so they can explore the great shops, bars and restaurants this area has to offer.

“We want to see pictures of individuals, couples, families, friends and pets, getting into the spirit and sharing their photographs on Facebook, Instagram and Twitter.”

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Blamey’s is giving away a floral bouquet to the person who correctly guesses the number of roses used in the creation of the love heart.

The competition can be entered by scanning a QR code near the display.

Those entering who include the hashtag #sharetheloveHG1 will also be in with a chance of winning a £150 Harrogate Gift Card and a £60 Bettys afternoon tea voucher.

A selection of photos will be framed and hung alongside the love heart from Tuesday next week.

The We Love Harrogate campaign builds on last year’s I Love Harrogate video, where primary school children from St Peter’s, Coppice Valley, Birstwith & Admiral Long, Oatlands, Richard Taylor, and Western spoke about what they loved most about their home town.