Business Q&A: Natalie Leworthy, Urban Circus

This week, we spoke to Natalie Leworthy, aerial athlete and business owner of Urban Circus in Harrogate.

Tell us in fewer than 30 words what your firm does. 

We’re offer fitness classes for adults and children. We cover aerial and pole fitness – basically anything off the ground. Anything not too conventional!

It’s loosely rooted in the circus tradition, but I’m not – I’m a fitness instructor. I started with the pole, then went on to the aerial hoop (or lyra), aerial silk and hammock.

What does it take to be successful in business? 

Good question – when somebody answers that for you, tell me!

We’ve been around for over a decade and we’ve survived entirely through word-of-mouth. If you have a good product and a safe environment, it sells itself.

Having a passion for whatever it is you do is very important. Also, when you’ve been doing something for a while, it’s very easy to think ‘I’m the master of this now’, but that’s not how it goes in any business. It’s always evolving. So I’ve scoured the internet over the years to find courses to learn more, and I’ve grown with my industry. It’s important to keep up with the times.

Photo of the instruction team at Urban Circus in Harrogate.

Natalie (centre) with her instruction team at Urban Circus.

What drives you to do what you do every day? 

I really, really enjoy it. Not many people are excited to go to work, but I am.

I also love the impact what we do has on people who do it. Women often walk in here so self-conscious and embarrassed, but within a few weeks they come in wearing fewer clothes so they can grip the pole better, and they’re just generally more confident and sociable.

I have two daughters, and I love the fact that here they can be in a really positive, female, empowered environment.

What has been the toughest issue your company has had to deal with over the last 12 months? 

Keeping up with inflation. Our electricity bill has gone up by 500% over the last year – it’s crazy.

My biggest struggle, though, is being a mum at the same time as trying to be a businessperson. Finding that balance is very challenging!

Which other local firms do you most admire, and why? 

There’s a business near me in Claro Court Business Centre called Atlas Fitness – it used to be called Schofield Fitness. They try to change people mentally as well as physically, so they grow in confidence. I like their ethos.

Who are the most inspiring local leaders? 

One person I find super-inspiring is Tim Broad, headteacher at Western Primary School in Harrogate. Nobody works harder than him.

Both my nephews have autism and one has ADHD, but they’re both thriving there, and that’s due in large part to the effort Mr Broad and his staff put in.

I’ll also mention a teacher, Miss Ward, who has gone above and beyond, doing research in her own time to learn more and put in place better systems to help the boys. She doesn’t have to, but she makes a huge effort.

Photo of Natalie Leworthy of Urban Circus on the pole.

Training on the pole builds up strength, fitness, flexibility and confidence.

What could be done locally to boost business? 

There could be easier access to support for small businesses. I got in touch with North Yorkshire Council about grants for leisure businesses but I didn’t hear anything. I was bounced around different departments but I’m still waiting!

Best and worst things about running a business from Harrogate? 

For me, the worst is that I’d like to expand the business, but I can’t find suitable premises. There are lots of offices and large industrial units, but not many light industrial units in between. Every so often I’ll see one, but every time it turns out it’s been bought by a developer to turn into something else.

The best thing is that I like the community in Harrogate. I’m terrible at social media, so my business survives on word-of-mouth. Everybody in Harrogate and Knaresborough seems to know everybody else in Harrogate and Knaresborough, so once you put something out there, people talk and tend to find out about it.

What are your business plans for the future? 

I’d love to expand. We offer children’s classes and birthday parties, but we don’t have the space to accommodate them all. I also want to get into primary schools, doing taster days. We did  it last year, introducing children at Grove Road Primary School to the pole, hoop, hammock and ground skills, and they loved it.

I think it’s really important that children learn that exercise isn’t just about changing your body – you should also do it because it’s fun and it’s good to move.

What do you like to do in your time off? 

What’s ‘time off’?! I like to run around after my children, and when I’m not doing that, I’m really very boring – I like doing DIY or training.

Then again, if there’s any chance in hell I can get to a spa, I’m gone – you won’t see me for dust!

Best place to eat and drink locally? 

Thug Sandwich Company is the best place in North Yorkshire, if not the country. Everything seems to taste amazing – I don’t know how they do it. I’m a picky eater, but they mix different flavours together that you would think would work, but they do. I also like how cheeky the owners are.

Another good place is Tilly Peppers on Cold Bath Road – it’s really nice to be able to take a toddler in without fear of upsetting anyone!

This is the latest in a regular series of weekly Business Q&A features. If you’d like to suggest someone in business in the Harrogate district for this feature, drop us a line at contact@thestrayferret.co.uk.

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Business Q&A: Zara Jackson, Network Scientific

This is the latest in a regular series of Business Q&A features published weekly.   

This week, we spoke to Zara Jackson, founder and CEO of Harrogate-based Network Scientific.

Tell us in fewer than 30 words what your firm does. 

We help scientific business grow. We offer recruitment services, sales and marketing, all aimed at helping clients to grow their sales.

What does it require to be successful in business? 

A good work ethic and a thick skin. Being prepared to just get stuck in, no matter what you’re doing.

What drives you to do what you do every day? 

Relentless ambition! I recently found out that I have ADHD (attention deficit hyperactivity disorder), and one of its features is that you just keep on going. I don’t stop from morning to evening.

I want more – nothing’s ever enough. We’ve achieved at least 20% growth in turnover and profitability each year since Covid, but this year I want to reach 30%.

What has been the toughest issue your company has had to deal with over the last 12 months? 

Recruiting our staff. Hiring good commercial scientists is quite a challenge. That’s why I’ve set up a model of hybrid working where everybody can work from home, so long as they work in the office at least once a week. We employ people based as far afield as Huddersfield and Teesside, and we can’t expect them to come in every day.

Which other local firms do you most admire and why? 

Impression Recruitment – we’ve worked with them from day one and they’ve helped us with our recruitment.

Also Extreme Creations – it’s really inspired me to see how they’ve grown their business.

Cloud Nine‘s growth is very impressive, and I saw they also got voted one of the best places to work in the Sunday Times.

And I can’t forget Artizan – I love that business! I used to do a lot of volunteer work with differently abled people when I was younger (and had more time available!). We need more of those companies that bring inclusivity into the town centre.

Who are the most inspiring local leaders? 

I have no idea. I’m coming up blank!

What could be done locally to boost business? 

I think the council needs to invest more in the high street. It’s struggling, it’s tired, and more investment is required to attract people into the town centre. Harrogate BID is doing a lot, but we need more if I’m to be able to get people to relocate here.

Also, with Viper Rooms closed, there’s no nightlife any more. When I first came to Harrogate in 2006, the nightlife in Harrogate was one of the things that really attracted young people here. But that’s gone now, and people go to Leeds instead – and that makes selling the town to young scientists that much more difficult.

We also need more inclusivity to boost local business. I have two employees who are currently observing Ramadan. We offer a private space for them to use as a prayer room here but we’ll be moving offices soon, and when we do, we won’t have that space. Harrogate Islamic Association are currently fundraising to develop a building in town into Harrogate’s first mosque. We’ll be donating to their efforts during Ramadan this year.

Best and worst things about running a business from Harrogate? 

There’s a good business community in Harrogate that’s really supportive and close-knit. I’m quite cut off from it now that I have young children, but when I was first starting out it was a big help. Harrogate also very picturesque. If I’m having a stressful day, I’ve been known to have a walk round the Valley Gardens – and it helps.

The worst thing is trying to recruit younger employees. It used to be OK, and I’m sure it could be again.

What are your business plans for the future? 

Growth. I’ve never wanted to have any external stakeholders. Network Scientific was launched from my back bedroom and I’ve built it up from there, so I just want to carry on growing it organically. I’ll be happy if we stick to growing at 20% a year, but I want more.

We’re quite well known now in the UK, so we’ll be targeting more European and US work.

What do you like to do on your time off? 

Spending time with my family and getting muddy with my children. Nidd Gorge is brilliant, and in the summer we take our bikes to the greenways and cycle to Ripley.

I’m a footie mum as well. I thought having two girls that I might be spared standing on the sidelines in the rain, but my eight-year-old plays football six times a week!

Best place to eat and drink locally? 

I like the Smith’s Arms at Beckwithshaw. It’s relaxed and the food is good, so we always seem to end up going back there.

I like the Giggling Squid and Lucia too, but that’s closing and reopening soon, so I hope the new restaurant is as good as the old one was.

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