Business Breakfast is sponsored by Harrogate law firm Truth Legal
A Harrogate advertising company has acquired Adverta Transport Advertising as part of an expansion at the firm.
CP Media, which has offices on East Parade, will add 23 more staff to its team following the acquisition.
Adverta, which is based in Ripon, is one of the UK’s largest bus and tram advertising specialists and represents around 30 bus companies.
Mike Brennan, chief executive of CP Media, said:
“The bus and tram advertising sector is one that we know well. I was heavily involved in transport advertising for many years alongside my business partner Andrew Walker. This means that Adverta is a perfect fit for our ambitious growth strategy.
“We are really looking forward to working with the Adverta team and growing the business in the same way that we have grown the main CP Media business and subsequently Eye Airports following our 2019 acquisition.”
Lisa Ratcliffe, managing director of Adverta, said:
“I am proud of Adverta and very happy that it will be joining the CP Media group.
“CP Media has a great track record of diversification, acquisition and growth and I know that this move will help Adverta to grow significantly.”
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Knaresborough opticians win social media award
A Knaresborough opticians has won an award recognising its social media practice.
Yorkshire Eyewear, which has a branch on High Street in the town, picked up the award at the Opticians Awards in London.
The awards aim to recognise best practice in the industry.
A total of 32 categories were up for nomination, including technology, lens, frame, and contact lens award.
In a tweet, Yorkshire Eyewear said it was delighted to win the best social media practice award.
It said:
Business Breakfast: Harrogate advertising firm wins ferry contract“Congratulations to all the other finalists. We are all winners.”
Business Breakfast is sponsored by Harrogate law firm Truth Legal.
A Harrogate advertising firm has won a media contract from a ferry company.
CP Media, which specialises in outdoor advertising and has an office in Harrogate, will upgrade media sites across all 33 CalMac ferries, ranging from traditional print to the latest digital screens.
CalMac is the UK’s largest ferry operator, transporting more than five million passengers a year to the Clyde, West Coast and Hebridean Islands.
Mike Brennan, chief executive at CP Media, said:
“This contract represents a key win, further extending our media coverage across Scotland, which includes outdoor sites in Edinburgh, Dundee and all the Scottish Highlands and Islands airports.
“This important contract also enhances our national media coverage of 10,000 outdoor advertising sites across the UK on roadsides, stadiums, retail environments and at 23 regional UK airports.”
Robbie Drummond, managing director of CalMac, added:
“This strategic partnership will support our revenues and enable continued investment in these hugely important services for the area’s community and economy.”
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Harrogate Bus Company renames 36 bus after Rachel Daly
Harrogate Bus Company has renamed one of its 36 buses after local football hero Rachel Daly.
Daly was part of the England Lionesses side which won Euro 2022 last month after a 2-1 win over Germany at Wembley.
The 36 bus which has been renamed Rachel Daly.
The company said the renaming was its way of saluting Daly, who grew up in the town.
Frank Stanisauskis , Harrogate Bus Company general manager, said:
Business Breakfast: Care provider adds 120 staff to Harrogate team“Rachel and the England team’s stunning performance throughout the Euro 2022 tournament has captivated the whole nation, and nowhere more so than right here in Harrogate.
“Naming one of our buses after Rachel is our way of saying thank you for her amazing success which has brought football home. Rachel is a fantastic role model for young sportswomen in Harrogate and around the world and naming a bus in her honour is all about celebrating her amazing achievements.”
Business Breakfast is sponsored by Harrogate law firm Truth Legal.
A pay rise of 30% has helped a specialist care provider recruit 120 new members of staff.
Vida Healthcare is deploying the new team members across its three care homes in Harrogate in roles including care assistants, registered nurses and wellbeing staff.
The pay increase has seen qualified care assistants increase their hourly rates from £9.61 to £12.32, while nurses have gone from £18.50 to £22.50.
James Rycroft, managing director at Vida Healthcare, said:
“Recent Skills for Care data found that filled posts in adult social care dropped for the first time ever and the number of vacant posts had increased by over 50%.
“It’s really important to us that we demonstrate to our team how much we appreciate and value them so that we can continue combating this crisis.
“Establishing various benefits including the pay increase and our bespoke training platform ‘Vida Academy’ also supports our colleagues in providing the best care to our residents. A role in social care isn’t just a job, but can be a very successful career.”
Vida Healthcare employs more than 470 staff to care for more than 200 residents living with dementia.
Its third care home, Vida Court on Beckwith Head Road, launched last year and features a cinema, sweet shop and hair salon.
Newly-employed team leader Jayne Christie said:
“It’s been a challenge to find a role in the sector which can provide the support that I need both in my job and out of work.
“Joining Vida was a no brainer thanks to the amazing things that are available to support myself and my colleagues like the pay increase and the amazing surroundings in the care homes.
“Social care is a really rewarding career, but it can be incredibly demanding both mentally and physically. Knowing that my employer cares about me and my wellbeing means a lot.”
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New director for Harrogate-based Eye Airports
A new director has been appointed to the head of an airport advertising firm in Harrogate.
Rachel Davies joins Eye Airports as one of three new appointments for parent company CP Media.
The outdoor advertising specialist has also added Ed Armstrong and Richard Eccles to its board as head of marketing and group chief operating officer respectively.
It follows a year of growth for the firm, with a 40% increase in group revenues to £6.8m in the last financial year.
Mike Brennan, CEO at CP Media, said:
“Rachel is the most experienced and successful regional airport advertising manager in the UK. Her promotion to the main board will strengthen both the company and the management.
“Ed has been with us for many years and now runs one of the most successful marketing departments in our industry.
“Richard has done outstanding work for the entire group over the last 10 years and thoroughly deserves this promotion.
“He has been my successful number two almost since the beginning and we wouldn’t be here without him. He is a vital part of our future growth.”
CP Media was named one of the 50 fastest growing Yorkshire companies by Ward Hadaway and number 78 in the UK in the top founder-led private businesses of 2022, awarded by FEBE Growth 100.
It has offices in Halifax as well as six of its 40-strong team being based in Harrogate, where Eye Airport is based. CP Media acquired the brand in 2019, taking advantage of its advertising rights for 19 regional airports.