Firms in Harrogate town centre will be balloted in June over whether to continue to fund a business improvement district.

A total of 462 businesses in Harrogate town centre currently pay a levy of 1.5% on top of their rateable value to fund Harrogate Business Improvement District.

It is one of more than 350 BIDs in the country, set up to increase footfall by providing additional services to those run by councils.

Harrogate BID was set up in 2018 when businesses voted by 108 to 23 in favour of the initiative.

Businesses will vote again in June on whether to continue supporting it. The ballot will open on June 1 and close on June 28. The result will be announced the following day.

Ripon has a BID but Knaresborough rejected one.

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BID chief executive Matthew Chapman outlined the organisation’s achievements at this week’s annual general meeting at the Crown Hotel and made the case for the continuation of the organisation.

Mr Chapman said businesses could step into the void created by the abolition of Harrogate Borough Council on April 1. He said:

“It’s a key time with Harrogate Borough Council going. The town will lose a voice for a time and we believe we can step in and be that voice.

“BIDs in their second terms often go on to bigger and better things.”

Sara Ferguson speaking at the annual general meeting.

The BID spent £608,844 last year to record a deficit of £13,737. Mr Chapman said the deficit would be wiped out when levy bill reminders and court summons prompted some late payments.

The BID funded initiatives such as free car parking, free buses into town, street cleaning, street entertainers, floral displays, Christmas lights, Harrogate lego trail and the platinum jubilee celebrations on the Stray.

Dan Siddle, general manager of the Crown Hotel, and Primark manager Andrea Thornborrow recently replaced Sara Ferguson and Richard Wheeldon as chair and vice-chair respectively.

Streets included within the Harrogate BID boundary:

Albert Street, Beulah Street, Bower Road, Cambridge Crescent, Cambridge Road, Cheltenham Crescent, Cheltenham Mount, Cheltenham Parade, Cold Bath Road, Commercial Street, Crescent Road, Crown Place, Dragon Parade, Dragon Road, East Parade, East Park Road, Haywra Crescent, Haywra Street, James Street, John Street, Kings Road, Market Place, Montpellier Gardens, Montpellier Parade, Montpellier Road, Montpellier Street, Mount Parade, North Park Road, Oxford Street, Park Parade, Park View, Parliament Street, Princes Square, Princes Street, Prospect Crescent, Prospect Place, Queensway, Raglan Street, Ripon Road, Royal Parade, Springfield Avenue, Station Avenue, Station Bridge, Station Parade, Station Square, Studley Road, Swan Road, The Ginnel, Tower Street, Union Street, Victoria Avenue, Victoria Shopping Centre, West Park, York Place

The Harrogate district’s visitor economy has yet to recover to pre-covid levels last year, according to figures released yesterday.

The figures show the district attracted 6.47 million visitor numbers, generating an impact of £606 million, in 2019.

In 2020 — when covid struck — visitor numbers crashed to 2.81 million, generating an impact of £279 million, which was a 54 per cent decrease.

Last year, which began with another lockdown but gradually saw the economy open up again, there were more than four million visitor numbers, with an estimated economic impact of £457million, according to the data from Harrogate Borough Council‘s tourism body Destination Harrogate.

Destination Harrogate calculated the figures using data that measures the economic impact of visits to the district and hotel performance.

Gemma Rio

Gemma Rio, head of Destination Harrogate, said the figures painted “a positive picture for the recovery of the visitor economy in the Harrogate district”, adding:

“Our destination management plan targets a full recovery of the visitor economy by 2023 and an increase in its value to £836.7 million by 2030.

“With some exciting events and marketing campaigns planned, together with a continued appetite for collaboration across the district, I’m confident that we will continue to see these figures move in the right direction for the rest of 2022 and beyond.”

Data from 2019 shows that on average an overnight visitor stayed 3.3 days and generated £316 for the local economy. In 2021, this rose to 3.5 days and £344.

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According to Destination Harrogate, the 2022 peak season has got off to a “healthy start”, with figures indicating that in March, April and May, hotels were largely fuller and seeing a greater level of revenue per available room than they were in 2019.

Cllr Stanley Lumley

Councillor Stanley Lumley, the council’s cabinet member for culture, tourism and sport, said:

“This is a really positive start to Harrogate’s visitor economy, ahead of the summer season.”

The Crown Hotel

Dan Siddle, general manager of Harrogate’s Crown Hotel and chair of Harrogate Hotel & Tourism Association, said:

“After such a tough period for the hospitality industry, it is wonderful to be enjoying some positivity with increasing occupancy levels across the hotels in Harrogate, and we welcome the work of Destination Harrogate to support this.

“Whilst not yet out of the woods, with challenges still in recruitment and staffing, we look forward to a busy summer season and welcoming visitors new and old to our hotels.”