Lego Wonderland aims to draw visitors to Harrogate this summer

Children are being invited to hunt around the centre of Harrogate this summer for classic children’s characters with a difference.

An Alice in Wonderland Lego trail is being launched tomorrow, with 15 large characters in locations around the town.

The event has been organised by Harrogate BID and the characters made by Yorkshire charity Fairybricks.

The six builders took six months and more than 514,000 Lego bricks to create the masterpieces, which will be in place until Saturday, August 20.

Matthew Chapman, Harrogate BID manager, said:

“Last year’s Lego trail, featuring a number of well-known Harrogate landmarks, was a huge success, hence its return this summer.

“This time we have gone for an Alice in Wonderland theme, and the models created by the Fairybricks team are simply stunning, and I can’t wait to see them in situ.

“These 15 models haven’t been displayed anywhere before, and after their Harrogate debut they will then be heading off to different events and venues all over the world.”

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The three-week event is designed to bring people into town during the summer, supporting the BID’s levy payers and other businesses in the area.

Sculptures include Alice, the Mad Hatter, the Queen of Hearts and the Dormouse, and will be at locations including the Victoria Shopping Centre, the Everyman cinema, the Turkish Baths, and the Harrogate Town FC shop on Commercial Street.

The trail can be downloaded via the LoyalFree app, which is free to download from the App Store or Play Store.

Last year’s Lego trail attracted more than 5,500 people to take part using the app, with others enjoying seeing the sculptures while they were in the town centre.

Mr Chapman added:

“We are really excited to be bringing back the Harrogate Lego Trail. It was certainly one of our highlights of last year, and one that help take visitors into different parts the town.

“And with our ongoing Floral Summer of Celebration – featuring a stunning trail, colourful shop window displays and fascinating exhibition – coupled with brilliant shops, bars, restaurants and beautiful gardens and open parkland, Harrogate town centre really is this summer’s must-visit destination.

“I’d also like to thank all the businesses that are participating in the Alice in Brickland Harrogate Lego Trail, who have made room within their premises to display one of the sculptures.”