Free weekday parking is being introduced in Harrogate’s Victoria Car Park this week until early January to attract Christmas shoppers.
Harrogate Business Improvement District is funding the initiative as part of its mission to drive town centre footfall.
From this week until Thursday, January 5 — free parking will be available between 3pm and 7.30pm in the Victoria Car Park on Mondays, Tuesdays, Wednesdays and Thursdays.
The ‘free after three’ campaign encourages town centre visitors on quieter days of the week, helping Harrogate’s retail, hospitality and entertainment sectors.
Harrogate BID manager Matthew Chapman said:
“Once again, we are delivering on our pledge to retailers to provide free parking in the town centre during the run up to Christmas, which is traditionally one of the busiest periods in their calendar.
“And whereas in the two previous years ‘free after three’ has ended just before Christmas, I’m delighted to say that this time we are extending it right through to Thursday, January 5, which we know will be beneficial to both visitors and businesses.
“‘Free after Three’ is only available in Victoria Car Park, which has ample space. It links directly to Victoria Shopping Centre, giving easy access to the heart of the town centre and the wonderful shops, bars, restaurants and entertainment venues Harrogate is home to.”
The BID’s 2022 Christmas campaign also includes sponsoring the North Pole Post Office, the Candy Cane Express road train, the Father Christmas Experience, the Christmas Shop Window Competition, and the Christmas lights.
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