Harrogate businesses offering unmissable discounts to attract punters during Great Yorkshire Show

This story is sponsored by Harrogate BID

A range of Harrogate businesses will be offering residents and visitors various discounts and promotions during the Great Yorkshire Show next week.

The deals come in collaboration with Harrogate BID to attract shoppers to the town centre during the famous agricultural show.

Matthew Chapman, manager of Harrogate BID, said:

“The town centre is quiet during the event, with most people either enjoying the show or avoiding the traffic at home – meaning the town’s economy can take a short-term knock as a result.”

This year, however, Harrogate BID is determined to draw people back to the town and fill the shops, restaurants and attractions with punters.

Harrogate BID aims to maximise the town as a destination and ensure local businesses are thriving, while encouraging people to spend time and invest in the town centre. It aims to “make Harrogate safe, clean and welcoming, and the number one town centre for shopping, eating, and drinking”.

The offers are available to holders of Great Yorkshire Show tickets, as well as those who will not be attending the show this year. From discounted food and drink, to free cinema snacks and cheaper overnight stays, Harrogate BID has ensured there is a deal for everyone.

People can enjoy three for £16 tapas all day, every day at Revolucion De Cuba, a free glass of prosecco and kids eat free offer at Giggling Squid, or even 15% off an overnight stay with Harrogate Lifestyle Apartments.

Ticket holders, who may fancy a trip into town after a day of fun at the show, can take advantage of 20% off food at The Alexandra Hotel, 10% off food at Major Tom’s Social, and 20% off drinks at both Cedar Court Hotel and The Den to keep the party going.

Since its birth in 2019, Harrogate BID has locked in over £100,000 into participating businesses through sales of the Harrogate gift card, and hopes next week’s offers will see that figure rise further.

Find out more about Harrogate BID and the range of deals available during the Great Yorkshire Show here.

Find out more:

To find out more about Harrogate BID and all the services provided to the town centre, visit https://harrogatebid.co.uk/ 

Harrogate Lifestyle Apartments sold to new owner

The founder of Harrogate Lifestyle Apartments has sold the business to SJM Properties — the company which owns the building.

Harrogate Lifestyle Apartments provides 18 one-bedroom and two-bedroom serviced apartments on King’s Road, close to the town centre.

Andrew Armstrong has stepped down after 17 years of offering hotel alternatives in Harrogate to the public.

Jessica Lister, who was Mr Armstrong’s general manager, has been promoted to director under the new owners.

Mr Armstrong, who lives in Ilkey, said he felt it was time to spend more time with his wife Claire and his three children.

He and Ms Lister had worked together since 2011, when she became booking coordinator for 10 Harrogate holiday lets Mr Armstrong ran near Hales Bar.

Andrew Armstrong

Andrew Armstrong

Over time her role developed into sales, then marketing, followed by office manager and general manager.

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The two of them opened 18 luxury serviced apartments now known as Harrogate Lifestyle Apartments on King’s Road in 2017.

Ms Lister said:

“Starting up a new business and of course getting through a worldwide pandemic has been no means an easy ride.

“Like many business and households we’re sadly sure to be facing harder times ahead. Following two years of sustained recovery across the hotel sector, with the cost of living crisis, energy prices, staff shortages and other inflationary costs and a recession on the horizon we facing another challenging period ahead.

“But I am pleased to say we are a business who will always be committed to our wonderful guests that still need a place to stay in Harrogate North Yorkshire for work, for leisure and often somewhere to live between renting or buying a home in Harrogate.

“Our team remains optimistic and dedicated to making every visitors time in Harrogate a special one.”