Inaugural Stray Ferret Digital Marketing Conference proves huge success

Businesses at the Pavilions of Harrogate educated themselves on all things digital at the inaugural Stray Ferret Digital Marketing Conference today.

The event, which was sponsored by Ison Harrison Solicitors and York and North Yorkshire Growth Hub, saw industry-wide speakers discuss the importance of a digital presence and the need to invest in digital marketing to optimise businesses.

From SEO strategies and emojis to driving digital growth and social media planning, no stone was left unturned.

Digital agencies Next Chapter and Impression Studio both discussed the importance of standing out in a crowded marketplace, embracing modern technology, and developing a clear digital marketing plan for the best results. Ben Foster of the SEO Works talked delegates through the art of getting to the top of an internet search.

Social media manager Rachel Moore, The Glam Hut’s Mia Williamson and Best Kept Secret Clothing’s Fiona Martin all emphasised the importance of social media. Rachel spoke about aiming to master one platform, while Mia and Fiona said small businesses don’t need to spend huge amounts of money on equipment to make good content.

“Personality shining through and consistency are both key”, they added.

Georgie Pogge-von Strandmann, solicitor and branch manager at Ison Harrison Solicitors, said:

“We’re really pleased to be part of the Stray Ferret Digital Marketing Conference and supporting other businesses in the digital marketing world.”

The Stray Ferret’s Commercial Manager Emma Harris added that in a world consumed by technology, we now more than ever must “embrace digital marketing and all its benefits”.

Lucy Playford, affectionately known as Harrogate Mama, and Chelsea Talbot from Positive Influence Agency gave an in-depth guide into influencer marketing. The pair discussed the positive effects an influencer can have on brands that choose to market through them.

Lauren Cooper and Georgie Harmer from Intandem Communications led a talk on the power of engaging content, while Chloe Byrne from Audience brought the day to a close with an insight into this year’s consumer trends.

Jack Colding from York and North Yorkshire Growth Hub.

Karen Booth, business relationship manager at York and North Yorkshire Growth Hub, added:

“We’re so happy to support other businesses here today and to be part of the first Stray Ferret Digital Marketing Conference.”

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Harrogate blogger blackmailed by scammers reclaims Instagram account

A Harrogate blogger who was blackmailed by scammers is relieved today after managing to get back into her Instagram account.

Lucy Playford has run the Harrogate Mama blog and social media channels for six years and provides updates on family life in the town and visits to local businesses.

But Turkey-based scammers tricked their way into her Instagram account, which has 6,000 followers, and demanded money to hand it back. She feared the account was lost forever.

However, there has been a twist in the tale — a day after a Stray Ferret article highlighted the blogger’s plight, she has managed to get back into her account.

Ms Playford described yesterday how it happened:

“The hackers posted on my account tonight at a little after 9pm, thankfully due to your reporting and so many people knowing I’d been hacked lots of people contacted me to let me know the hackers were posting.

“This quick alerting led me being able to see the hackers had changed the name of my account to HarrogetaMama (deliberately spelled wrong to trick people) – and they were trying to extort money from my followers asking for investment.”

The suspicious Instagram post posted last night.

Ms Playford added:

“This meant now I could see what the account had been re-named, I could go through the verification process with Instagram again. This time the selfie verification process worked and I received retrieval codes from Instagram, albeit in Turkish, so Google Translate came in handy!

“After over two hours’ work between my husband and myself we managed to get back into the account. We have now changed the username back to HarrogateMama, changed the email address and set up the two-factor authentication.

“The swift action of so many people alerting me to the hackers posting meant I could get my account back.

“Lessons learned and message to spread about ALWAYS setting up two-factor authentication.”

Harrogate blogger devastated after scammers blackmail her

Lucy Playford, who runs the Harrogate Mama blog and social media channels, has been left devastated after scammers tricked their way into her Instagram account and demanded money to hand it back.

Ms Playford provides updates on family life in the town and visits to local businesses to her 6,000 followers on Instagram.

After recently changing social media software, she received an email from what she thought was Meta, the owner of Instagram, asking to verify her account.

The blogger typed in her username and password and was then locked out the next day. This type of crime is known as phishing.

She then received a WhatsApp message from the scammers blackmailing her.

Ms Playford said:

“I was really shocked and upset, I was devastated really. It’s like a theft of anything but it’s a theft of my family’s memories over the last six years.”

After receiving the message she then blocked the number:

“I just thought don’t engage with them, it’s like all hostage takers, don’t negotiate”.

Messages from the scammers

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Ms Playford has reported the crime to North Yorkshire Police and Instagram, but so far has had no success in getting her account back, and she fears it may now be lost forever.

The blogger has set up a new account (instagram.com/HarrogateMamaLucy) where she hopes her old followers will find her.

She said:

“My main following was on Instagram, I like to champion local Harrogate businesses and lots of people followed me for a long time but they have been left wondering where I am. It’s hard”.

Ms Playford has urged social media users to be vigilant against scammers.

“My main advice would be to set up two-factor identification. Also have a password that is not easy to hack.”