Virtual Christmas market created to boost Harrogate’s small businesses

A Facebook group has been created as a platform for small local businesses to sell or promote their products after the cancellation of festive events across the Harrogate district this year.

Called the Harrogate Virtual Christmas Market 2020, the group gained 1,000 members in its first 72 hours, and has a growing list of 39 virtual stallholders. They are offering everything from handcrafted Christmas decorations to bespoke art to online photography lessons. 

Tiffany Snowden, who created the group, said: 

“I own a crafts business myself, and normally this time of year my weekends are filled November to December, but of course this hasn’t happened thanks to covid. There are national virtual markets that you had to pay £20 to join and there was lots of spam in them, but I did a quick check and there wasn’t a Harrogate one, so I decided to set one up.

“It is a way of showcasing those one-man bands that don’t have marketing potential, or don’t have enough time as they work full time too, and giving them a platform. It’s also a place to keep the money in the local community, so it’s not going to big shops or other parts of the country.”

Ms Snowden has a filter on the group that automatically allows those that live within forty miles of the Harrogate area to join, and after a consensus from stallholders, decided not to accept representatives or consultants attached to larger companies.

She explained:

“It’s not in the spirit of the market. People are putting their heart and soul into their products, and everything is all either hand-made or locally sourced. At a time when Christmas is so hard, people want handcrafted things and to feel like they’re supporting each other in buying their Christmas gifts.”

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Sellers have also agreed to give each other 10% discount on purchases that they make from each other, aiming to keep as much money as possible within the local community.

The online market will continue until Christmas Eve. If you’re a small business owner and interested in getting involved, visit the Facebook group or contact Tiffany on the platform.