People driving to Harrogate will be able to park for free in the Jubilee Multi-Storey Car Park from 4pm on each day next week.
Harrogate Business Improvement District is funding the initiative to give traders an autumn boost before the busy Christmas period.
It is timed to coincide with three events next week. They are Harrogate BIDs Harrogate Music Weekender, the Visit Harrogate Restaurant Week and Harrogate Theatre’s Comedy Festival.
Free parking will be available from Monday, October 9 to Sunday, October 15 from 4pm until the car park closes, which is at 11pm from Monday to Wednesday and on Sunday and at midnight on Thursday to Saturday.
The initiative follows on from the free parking after 3pm scheme Harrogate BID ran in the lead up to Christmas last year.
Matthew Chapman, Harrogate BID manager, said:
“This is just one of the examples of how Harrogate BID is supporting town centre businesses and partner events.
“By providing free parking in Harrogate during this exciting week of events, we are giving residents and visitors an added incentive to come into town to shop, eat, drink and enjoy three great Harrogate initiatives.”
Read more:
- Harrogate Restaurant Week returns to offer discount dining
- Harrogate set to host three-day music weekender
Natalie Rawel, marketing manager at Harrogate Theatre, said:
“Free parking for this week of the comedy festival will be brilliant for our audiences as it means they can drive into the centre of town without having to think about where to park and how much it might cost.”
The photo shows (left to right) Matthew Chapman, Harrogate BID manager, Natalie Rawel, Harrogate Theatre marketing manager, Helen Suckling, partnership and commercial manager at Destination Harrogate and Bethany Allen, marketing and business executive at Harrogate BID