It is the youth of today who often get stereotyped as caring more about scrolling social media than taking action to save the planet.

Just last year there was huge anger towards youngsters who partied on the Stray in Harrogate, leaving council workers and volunteers to clean up.

However, it appears that this view couldn’t be further from the truth.

‘Littering most harmful for the environment’

A survey commissioned by Harrogate Spring Water as part of a successful environmental campaign launched by the company last month revealed that children and young people see littering as the individual act which most harms the environment.

The poll of more than 1,000 children, aged between nine and 16, found that 92 per cent of youngsters rated the environment as important to them – well ahead of the 47 per cent who rated their social media profiles as important.

And over three quarters of children admitted that they were worried about the environment, with littering seen as the worst environmental offence and children saying that adults should lead by example in teaching them how to protect the planet.

Valley Gardens

So as part of Harrogate Spring Water’s ‘Lunchtime Litter Pick’ campaign, I took my two boys, Noah and Luca, to the Valley Gardens to pick up some rubbish and ask them about their views on the issue.

It certainly might not be the first activity you think of when it comes to family time, but the kids, who are aged three and eight, were genuinely quite excited when I told them what we were up to.

We had some spare time after school, and thanks to the lighter evenings, we headed out with our high vis vests, gloves – make sure your children wear thick ones – and bin bags and got to work.

Within an hour we had filled one bin bag, which was surprising, as you certainly don’t realise just how much there is strewn about.

The boys had a whale of a time running around in the fresh air, excitedly shouting when they spotted a piece of litter.

And admittedly it felt really good to be doing our bit, even in a small way. Small steps can make big changes as we all know.

Litter picking adventure

When we got home, we had a chat about our litter picking adventure.

Noah said:

“There were lots of cans in the park and when we were coming back home I saw lots of plastic bags that had blown into trees.

“It’s bad that people drop litter because animals might get stuck and they might suffocate. It’s not good for the planet. They should put it in the bin.

“I really enjoyed litter picking because I like to help save the world. More people should pick it up because then there would be less rubbish. I’m going to keep doing it.”

Luca said everyone should help pick up rubbish, and when asked what he would do if he saw someone dropping it, he said:

“I will tell the police officers and the bin lorry men, because then they will come and pick it up in their truck.”

Campaign

The campaign, which was launched in support of environmental charity Keep Britain Tidy’s Great British Spring Clean 2022, has seen dozens of families and companies in the area join in and help Keep Yorkshire Tidy this Spring – for the environment and their wellbeing.

Harrogate Spring Water led the charge to clear the region’s streets, paths and public spaces of litter through their campaign, offering local businesses free litter picking kits to encourage staff to take a break in the fresh air, while doing something positive within their community.

The company enlisted the help of actress Natalie Anderson, Harrogate Town FC and its own workforce in its bid to encourage families, community groups and residents to play their part.

Natalie Anderson, known for her starring roles in Emmerdale and Hollyoaks, also took part in a litter pick in Harrogate as part of the campaign.

She said:

“Litter picking is one of the easiest ways we can all take care of our community and the beautiful Yorkshire countryside.

“I know from conversations with my son how important the environment is to the younger generation, and getting involved in this campaign is a great way for parents to lead by example in protecting the planet.”

Positive action

The company is also encouraging people to join Harrogate Borough Council’s series of organised anti-litter drives as they look to make the area an even better place to live by clearing up litter and encouraging people to recycle more.

The campaign was launched in the wake of the research commissioned by Harrogate Spring Water and carried out by iconic children’s comic The Beano.

The company hopes that by joining in the litter picking drive, families can take positive action on the environment and the next generation can learn more about how they can play their part in keeping waste out of nature and in the recycling stream.

‘Proud to call Harrogate home’

James Cain OBE, managing director at Harrogate Spring Water, said:

“We are proud to call Harrogate home. By coming together as a community to keep our historic town looking beautiful, we have taken positive action for the present as well as honouring Harrogate’s commitment for future generations.

“We’re passionate about preventing littering, but also about ensuring as much can be recycled as possible.

“Whether it’s recycling and reusing wherever possible or taking a break in the fresh air to tidy up our streets and green spaces, we’re continuing to work together to keep Harrogate beautiful and litter-free.”

To find out more about the campaign and to play your part, head to http://www.harrogatespring.com/lunchtimelitterpick