Revived Farmison fully reopens Ripon shop

Online premium meat retailer Farmison & Co held an event in Ripon on Saturday to mark its shop fully re-opening.

Cut by Farmison & Co is now serving customers from 9am to 2pm every Saturday at Bondgate Green, as well as from 9am to 5pm on Wednesday to Friday. It also provides a click and collect service Monday to Saturday.

In-house butcher Jeff Baker held a barbecue and special offers were available to celebrate the firm’s rapid revival.

Farmison ceased trading in April when the firm collapsed into administration.

A consortium led by ex-Asda chief executive Andy Clarke and Chilli Marketing owner Gareth Whittle acquired the business and began a phased reopening last month.

Mr Whittle and chief operating officer Michelle Kennedy were at the Ripon site on Saturday to celebrate the comeback.

Gareth Whittle and Michelle Kennedy Farmison

Gareth Whittle and Michelle Kennedy outside Cut on Saturday

Mr Whittle said the first aim was to stabilise then focus on increasing revenue from e-commerce as well as wholesale and retail channels. He added:

“Michelle and the team have moved mountains to get us back open.

“We are working with pretty much all the key suppliers, who have been incredibly supportive.”

Mr Whittle said the company’s mission to provide better meat sourced sustainably in the UK persuaded him to get involved, adding:

“I honestly believe in what we are doing and am excited about our plans.”

Staff recruitment

Ms Kennedy, who has been with Farmison since it was founded in 2011, said the company had started trading online within eight days of being rescued and had been building up the business since.

It now has 42 staff, many of whom worked for the firm pre-administration, and expected to be up to 59 this year.

Farmison

Ms Kennedy said Mr Clarke and Mr Whittle brought fresh strategic thinking and strong business connections to Farmison. She added:

“It’s amazing to have them resurrecting the business. Gareth is a marketeer and has huge expertise in that area and Andy is a retailer with a wealth of business he can provide to the business.”

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