Knaresborough man and former police commissioner Philip Allott has written a book on marketing.

Integrated Business to Business Marketing provides “a complete blueprint for success in communicating promotional messages in the digital age”.

Mr Allott, who founded PR company Allott and Associates in 1994, said the book builds on his “40 years of practical experience” of marketing.

It is written for business owners, directors and marketing managers in the UK and abroad and covers topics such as how material written for press releases can be used for social media platforms and e-newsletters.

Mr Allott is a former leader of the Conservatives on Harrogate Borough Council and a former Mayor of Knaresborough who stood unsuccessfully in several general elections for the Conservative Party.

He was elected North Yorkshire Police, Fire and Crime Commissioner in May last year but resigned in October in the wake of comments about the murder of Sarah Everard.

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Mr Allott is also the author of The Donkeyman, which was published in 2007. It talks about the life and times of his donkey-breeding father, who was known as Donkey Dave.

His new book, which is distributed by John Hunt Publishing, will be available from next month on Amazon and at Waterstones.