Di Burton, founder of Harrogate PR firm Cicada, has died at the age of 68.

The company, which Ms Burton founded in 1987, announced in a statement on its website today that she had died this month.

She was also a former member of the Cabinet Office communications review team, a former director of Harrogate Theatre, a board member of the Northern Aldborough Festival and an alumna of Harvard Business School.

Cicada’s statement said:

“If you met Di, you were unlikely to forget her.

“Assertive and inquisitive by nature, her infectious personality always left a lasting impression.

“She will be remembered as one of Harrogate’s best-known and most respected business figures and one of the country’s leading PR practitioners.”

The statement added Ms Burton turned the company “into a thriving PR consultancy that helped a wide range of companies to manage their reputation, raise their profile and boost their bottom line” and that colleagues “benefitted from her enthusiastic leadership and mentoring”.

It said:

“As Di’s husband Andy eloquently puts it: ‘Di was one of those people for whom tomorrow could not come quickly enough. Much of her mind was always in the future; there was always so much more to accomplish’.”

Cicada’s current management team acquired Cicada in 2015, which enabled Ms Burton to retire although she continued to work by training PR professionals.

Ms Burton is survived by husband Andy, children Sarah and Rupert and grandchildren. Her funeral will take place at All Saints Church, Ripley at 2.30pm on January 30.

The family has requested no flowers at the funeral, but instead for donations to either Harrogate’s Robert Ogden Macmillan Centre or Yorkshire Air Ambulance.

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