The last empty shop unit on James Street in Harrogate has been let to a fast-growing Dutch lifestyle brand. 

Rituals will open in early 2024 at 34 James Street, between Hoopers and Hotel Chocolat, in the unit formerly occupied by jewellers Ernest Jones. 

The company sells “home and body cosmetics”, which according to its website are “inspired by the wisdom and traditions of ancient cultures”. 

The shop unit was marketed by Leeds-based property consultants Central Retail. Director Tom Limbert said: 

“Rituals is a high-end, luxurious brand with fabulous products, so will add to the already strong tenant mix on James Street. 

“Having also been responsible for the recent transactions of Mint Velvet relocating to the former Joules unit, and Cornish Bakery taking the former Paperchase, we’re delighted to see James Street fully occupied and looking back to its best.” 

Rituals was founded in 2000 in Amsterdam and has since grown into a multinational concern. It has more than 900 stores in 33 countries and is still expanding. 

It currently has more than 60 stores and concessions in the UK and has plans to open 25 more next year across the UK and Ireland, of which the Harrogate shop will be one of the first.

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