Nine years ago there was the Tour de France; then there was the UCI Road World Championships in 2019.

Now the Harrogate district has another major sports tourism event heading its way — the Long Course Weekend.

The three-day event is less well known, which is little surprise given that it’s never been held in England before.

But the annual Long Course Weekend in Wales has grown to attract 11,000 athletes and 35,000 supporters from 56 nations to Pembrokeshire.

North Yorkshire Council, which has agreed to host the event annually for the next three years in Pateley Bridge, has estimated it will bring £2 million to the local economy.

The council has paid a £25,000 hosting fee to the event organisers.

Matthew Evans, the founder and chief executive of Long Course Weekend, was at Nidderdale Showground yesterday for a media event to announce the venue will be the centrepiece of next year’s inaugural event from September 6 to 8.

Mr Evans pledged to bring to Nidderdale “a different sports event to anything you have had here before”. He joked:

“Pateley Bridge will be turned into a bit of a Lycra-clad community for a few days.”

But what is Long Course Weekend and what will it mean to local people and businesses?

(from left) Mike Holt, Cllr Derek Bastiman, Emma Robinson and Matthew Evans at yesterday’s launch.

What is Long Course Weekend?

The Long Course Weekend caters for swimmers, cyclists, runners and triathletes of all abilities over one weekend.

But unlike triathlon, in which competitors perform all three disciplines in succession, a day is dedicated to each activity.

Friday will feature swimming in a Nidderdale reservoir; Saturday will feature a cycle ride around North Yorkshire and Sunday will see a run ending on a red carpet in Nidderdale Showground.

Competitors can participate in one discipline or all three.

The swim distances range from 1.2 miles to 2.4 miles, cycling routes will be from 56 miles to 112 miles and the run will start at five kilometres to a full marathon. There will also be a children’s running event.

The number of swimmers and cyclists is expected to be capped at 1,000 each for the first year at Pateley Bridge, although no figure has yet been given for the maximum number of runners.

Where is it being held?

Nidderdale Showground

Nidderdale Showground will become ‘event village’ — the centrepiece of the three days. A red carpet will be laid out in the showground.

The full 112-mile cycle ride is expected to take in most of North Yorkshire and finish at the showground. The swim will be in a yet-to-be-finalised Nidderdale reservoir — not the River Nidd.

The exact details have yet to be finalised and applications for competitors are due to be opened later this year.

Why is it being held in Pateley Bridge?

Gemma Rio

Yesterday’s announcement was the culmination of years of discussions between Gemma Rio, head of council-owned tourist body Destination Harrogate and Mr Evans.

Ms Rio said she hopes it will “become a significant annual event like the Great Yorkshire Show” that will boost the wider local economy. She added:

“There will be a festival feel at the showground and the benefits of the event will extend to multiple Nidderdale villages and dales.”

Will Pateley Bridge cope with the crowds?

Between 18,000 to 25,000 people are expected to visit for the event, according to the council.

Cllr Derek Bastiman. the Conservative-run council’s executive member for open to business, said it was an ideal opportunity to improve the post-covid Nidderdale economy.

He said accommodation providers and hospitality businesses for miles around would benefit and although there were likely to be road closures and some disruption the benefits would outweigh any problems.

Pateley Bridge-based voluntary organisation Nidderdale Plus will help to mobilise volunteers for the event.

Asked whether Pateley’s infrastructure could cope, Mr Evans acknowledged each Long Course Weekend “comes with challenges” but pledged to work with organisations to ensure the area could cope.

According to the council, North Yorkshire’s visitor economy brings in more than £1.5 billion a year from domestic visits alone. Tourism accounts for 10 per cent of the county’s overall economy, and 41,200 workers are employed in the sector.

What they say about it

Emma Robinson

Yesterday’s announcement at the showground included representatives from the council, tourism and sport.

Emma Robinson, 43, a mum-of-three and member of Harrogate Triathlon Club who has competed for Great Britain in the 35 to 39 age group, said:

“The beauty of the Long Course Weekend is the chance to take part in the individual disciplines. As a triathlete I will probably take part in all three, but it’s great that others can choose to just take part in the swim, the cycle or the run.”

Former Pateley Bridge mayor Mike Holt, a volunteer with the Nidderdale Plus community support organisation, said:

“Pateley Bridge and Nidderdale are such wonderful places, and we do attract a lot of visitors from around the country and from abroad already.

“But to have such a successful internationally-recognised event coming here will broaden our appeal to an even wider audience.”

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Matthew Evans, the Long Course Weekend’s founder and chief executive,  said:

“We have wanted to bring the Long Course Weekend to England for a long time now, and North Yorkshire is the perfect location as the county has a proven track record of staging major sporting events, such as the Tour de France’s Grand Départ.

“It is one of only a few sporting events that encompasses swimmers, cyclists, runners and triathletes of all abilities over one weekend.”

Cllr Bastiman said: “To host such a well-respected and internationally-renowned sporting event is a real coup for us.

“The Long Course Weekend has become a very popular date in the sporting calendar in countries across the world, and it will be a privilege for North Yorkshire to host an event next year. It will give us the chance to showcase to a global audience what we can offer here in what is one of the most beautiful and diverse parts of the country.”

Twenty-five years ago Christine Hamilton-Stewart MBE got a call from Marie Curie asking her if she would lead a fundraising drive to build a hospice in Bradford.

At the time, the former nurse was helping to care for her sister-in-law who was dying from liver cancer.

As a result, she gained knowledge of what was available in the palliative care sector, particularly to patients who wanted to die at home. Marie Curie was the main supplier of this service.

Mrs Hamilton-Stewart, who lives in South Stainley, between Harrogate and Ripon, told the Stray Ferret:

“The fact I had trained as a nurse and had experience of caring for end-of-life patients really meant that I could help, not only my sister-in-law, but various other family members.

“So Marie Curie was looking for someone to lead a capital appeal to build this hospice in Bradford, and I chaired that appeal.”

Raising £3.5 million

And Mrs Hamilton-Stewart was clearly the right person for the job, as she helped to raise an incredible £3.5 million in just 18 months.

She recalled:

“At the time it was a surprise to everybody, including me.”

Mrs Hamilton-Stewart is now a patron and vice-president of Marie Curie and continues to dedicate her time to raising vital funds for the charity.

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In 2011 she was awarded an MBE for her services to Marie Curie. The organisation is the largest charitable funder of research into better ways to care for and support people with terminal illness and their families.

‘We don’t prepare for death’

She said:

“I’m still here. I passionately believe that all patients and their families should have the best possible care and support at the end of their life.

“In this country, we all prepare beautifully for birth, but we don’t prepare for death.

“Patients and families who get the right support, I believe, are able to cope much better with very challenging situations. Having the capacity to volunteer for all these years has made me feel useful and I do what I can to help this fantastic organisation.”

Mrs Hamilton-Stewart praised the support of the community in Harrogate and North Yorkshire.

She said:

“We were the charity partner of the Grand Depart of the Tour de France and the recipient of Chris Blundell’s [chairman and co-founder of North Yorkshire-based Provenance Inns] charity clay day some years ago.

“The money from that enabled us to upgrade day care services, which are far-reaching.”

Marie Curie nurses in North Yorkshire are based at home, with the service for the whole region managed from the base of the Bradford Hospice.

There are currently eight registered nurses and 15 healthcare assistants in the county.

During the 2020/2021 period, there were 60 patients and 334 visits, equating to approximately 3,005 hours.

It costs £20,000 to hire a Marie Curie nurse for a year.

Fundraising is therefore vital in supporting these services.

‘It’s a fantastic organisation to support’

Mrs Hamilton-Stewart said:

“People are very supportive in Harrogate. We have two exciting events coming up in the town.

“The Yorkshire Brain Game will take place at the Harrogate Majestic Hotel on September 15 and there will also be a Last Night of the Proms concert at the Royal Hall on October 7, organised by the Harrogate support group.

“The pandemic devastated community fundraising, but we are so pleased to see our volunteers leap back into action. More are always welcome – to get involved, you can visit the Marie Curie website. It’s a fantastic organisation to support.”

After 25 years, Mrs Hamilton-Stewart said she has no intention of hanging up her fundraising hat just yet.

She added:

“Having the capacity to work closely with fundraising teams and medical director Sarah Holmes, we have so many exciting plans to improve our services. I’m excited to push on with our efforts to keep the funding going.”

Fundraiser

The Marie Curie Brain Game is returning to Yorkshire for a fourth time on Thursday, January 26 and for the first time in Harrogate in the newly refurbished Majestic Hotel & Spa.

Guests will be treated to a drinks reception before enjoying a gourmet three-course dinner.

Mrs Hamilton-Stewart revealed that Downton Abbey actor Jim Carter will be the main host of the evening, with the food and drink category hosted by Leeds Michelin star Leeds chef, Michael O’Hare.

The celebrity-hosted quiz will run throughout the evening and guests will also have the opportunity to bid for exclusive lots in the live and silent auctions, and win prizes in the grand raffle.

This black-tie event invites companies from across Yorkshire to come and enjoy an evening of brain-teasing entertainment and battle it out in the ultimate corporate quiz to be crowned Yorkshire Brain Game champions.

To book one of the remaining tables, click here.

Tourism body Welcome to Yorkshire has defended the impact of the 2014 Tour De France Grand Depart, which ended in Harrogate, after MPs were told this week that the event had no lasting impact on Yorkshire tourism.

At an MPs select committee on Tuesday, Caroline Cooper Charles, chief executive of Screen Yorkshire, which champions the film and TV industry in Yorkshire, gave evidence about promoting the UK as a tourist destination.

Asked by Labour MP Clive Efford if the Grand Depart had a lasting impact on tourism in the county, she replied:

“In all honesty, I don’t think it did.

“It certainly put the spotlight on Yorkshire and people came to see the race. Probably for a short amount of time hotels were booked up and restaurants were full. In terms of long term impact no, I wouldn’t say so.”

‘Immense international hit’

Welcome to Yorkshire played a major role in bringing the event to Yorkshire.

An estimated 300,000 people lined the streets in places including Ripon, Masham and Harrogate to watch the race.

A WTY spokesperson told the Stray Ferret the Grand Depart was an “immense international hit” that helped to put Yorkshire on a global stage and “showcase its beauty to the world”.

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Legacy

The spokesperson claimed the Grand Depart attracted 4 million roadside spectators and the race was watched in 188 countries with £330m worth of media coverage.

They said tweets about the race reached 230 million people and the Tour de France Grand Départ in Yorkshire trended worldwide.

The spokesperson said key to the legacy of the Grand Depart was the annual Tour de Yorkshire races from 2015 to 2019.

They added:

“The Tour de Yorkshire has also been of huge economic benefit to the county and the tourism industry, further boosting the county’s economy and promoting spectacular Yorkshire across the globe.

“Benefits for the county during the Tour de Yorkshires have included record-breaking figures of 107.5m Twitter reach (2016), 2.6 million spectators along the route and a £98m economic impact (2018), plus a TV audience of 28 million in 190 countries (2019).

“This world-class cycling event is also so much more than a bike race – it’s about the crowds, the community engagement and that amazing Yorkshire welcome, plus it’s proved to be the perfect opportunity, year upon year, to let the world see Yorkshire’s spectacular countryside, stunning coastline, vibrant cities, pretty towns and villages, as well as its world-renowned history and heritage locations.”

Over 300,000 people lined the streets of the Harrogate district for the 2014 Tour De France Grand Depart, but MPs have been told the event has provided no lasting benefits to the region.

The Grand Depart saw riders given a royal send-off by the Duke and Duchess of Cambridge and Prince Harry at Harewood House.

Almost 200 cyclists took part, racing through Masham, Ripon and Killinghall before a sprint finish in Harrogate. It memorably saw Mark Cavendish crash off his bike on Parliament Street.

Since the event, other major cycling events have been held in the Harrogate district, including the 2019 UCI Cycling Championships, which has divided the town ever since.

At an MPs select committee on Tuesday, Caroline Cooper Charles, chief executive of Screen Yorkshire, which champions the film and TV industry in Yorkshire, gave evidence about promoting the UK as a tourist destination.

Asked by Labour MP Clive Efford if the Grand Depart had a lasting impact on tourism in the county, she replied:

“In all honesty, I don’t think it did.

“It certainly put the spotlight on Yorkshire and people came to see the race. Probably for a short amount of time hotels were booked up and restaurants were full. In terms of long term impact no, I wouldn’t say so.”

Read more:

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• New moves to improve cycling in North Yorkshire

In 2014, Gary Verity, then chief executive of Welcome to Yorkshire, the tourism body that played a major role in bringing the event to Yorkshire, said the event “will have a lasting impact on visitor numbers and businesses for years and years to come”.

But Ms Cooper Charles said Yorkshire as a county had failed to capitalise on the success of the event.

A Harrogate Borough Council report published in 2015 claimed £19m was spent in the district thanks to the race. A Welcome to Yorkshire report claimed £100m was spent across the county.

Ms Cooper Charles said:

“Once the bikes are gone, what’s left? It’s the roads.

“In terms of a campaign to sell the rest of Yorkshire around the Tour de Yorkshire leg, i don’t think that happened. If it happened there would have been a longer-term impact.”

The Stray Ferret asked Welcome to Yorkshire to respond but we did not receive a response by the time of publication.

On most Sunday mornings a section of the car park  just off Pateley Bridge High Street, is packed with a leather and denim clad brigade who come to town on motorcycles of many colours and engine sizes.

This stop-off point for men, women and their machines has been firmly-established on the motorcyclists’ map for decades and this year, more than any other in recent times, they are providing a welcome boost for a local economy emerging from the coronavirus lockdown and attempting to make up for lost time and lost earnings.

Cafes, takeaways and shops are among those to benefit from the flow of business brought by riders who are seeking refreshment, before setting off on the next stage of a journey that takes many of them through the Dales and on to destinations on the East Coast.

Motorcyclists head out of Pateley Bridge and onto their next stop-off point

Nidderdale, with its combination of long, winding and steep stretches of road, was in the national and international spotlight when the Grand Depart of the Tour de France came to Yorkshire in July 2014.

It is a Mecca for travellers on two wheels – both pedal and petrol-powered, who are out in force on summer Sundays.

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For friends Mike Haste, Alexander Kubansky and Keith Weston, who hail from West Yorkshire, Pateley Bridge is akin to a resting point on a pilgrim path that leads to the sea and home again, with return journeys often covering 200 miles plus.

Mike, whose 1700cc Harley Davidson is one of a limited edition model produced in 2013 to celebrate the 110th anniversary of the world-famous motorcycle maker, told The Stray Ferret:

“Every Sunday, if there’s blue in the sky, we are on our bikes and heading for Pateley Bridge – our first stop-off point.”

He added:

“Over the years you get to know the places that are biker-friendly and we share that information with other motorcyclists.”

Alexander, whose pride and joy is a 21-year-old Honda Valkyrie with a 1500cc engine, said:

“Pateley Bridge is a nice place to come to. We can park up safely, have a cup of tea or coffee and use the public toilets before heading off again.”

Keith, with his BMW K 1300 GT, started taking part in rides with his friends a few years ago and highly recommends it. He said:

“It’s a great way to enjoy a Sunday day out.”

With the Pateley Bridge stop off lasting between 15 and 30 minutes, riders who head for the road are soon replaced by the next group, providing a stead stream of customers, who come to rest awhile and take refreshment beside the River Nidd.