Welcome to Yorkshire owed £3m to creditors, say liquidators

Failed tourism body Welcome to Yorkshire owed £3m to creditors, according to the latest liquidator report.

The organisation was placed into administration in March 2022 after officials blamed the impact of covid and the “task of securing sufficient funding”.

A report by Armstrong Watson, which was appointed liquidator in August last year, showed that it owed £3 million to unsecured creditors.

A previous administrator’s report from April 2022 had initially estimated Welcome to Yorkshire would owe £1.8 million to 67 creditors.

Among them is North Yorkshire Council, which is due £1.3 million in relation to the North Yorkshire Pension Fund.

The Stray Ferret has approached the council to ask whether it is still pursuing the money and if it expects a repayment from liquidators. However, we had not received a response by the time of publication.

Armstrong Watson said in its report that it was unable to confirm what payment would be made to creditors at this stage.

It said:

“I am currently in the process of reviewing and agreeing unsecured creditors’ claims as there will be sufficient funds to pay a dividend.

“Unfortunately, at this stage I cannot confirm the level of the dividend payable as this is contingent upon agreeing both secondary preferential and unsecured creditor claims.”

Meanwhile, staff claims totalling £9,570 have been repaid in full.

A sum of £296,000 owed to HMRC is also expected to be paid in full, but liquidators are continuing discussions with the body.

Keith Tordoff, who is running for independent mayor of York and North Yorkshire, said the loss of the brand was “a massive failure”.

He said:

“The loss of the Welcome to Yorkshire brand and of course the invested monies is a massive failure by some members of the North Yorkshire Council who were either on the board of Welcome to Yorkshire or those authorising the unsecured loans.

“The taxpayers deserve better and those councillors on North Yorkshire who were involved should consider their position.”

The move comes after administrators sold the tourism body’s assets and website last year.

Yorkshire Dales business, Silicon Dales, purchased Yorkshire.com, its social media accounts and the rights to the Tour de Yorkshire.

North Yorkshire Council had initially bid for the assets, but was outbid by the private firm.

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North Yorkshire tourism bosses warned not to repeat past mistakes

Officials developing a destination management plan to replace Welcome to Yorkshire have been urged to learn the lessons from the past.

A meeting of North Yorkshire Council’s transition scrutiny committee yesterday heard councillors call for the local authority to protect the Yorkshire brand, take more heed of the views of small businesses and work to attract international events without losing oversight of the consequences of tourism on communities.

Councillors were told the local authority was weeks away from submitting a destination management plan  to Visit England to join neighbouring areas such as East Riding, Durham and Cumbria in becoming a local visitor economy partnership, to gain more national funding and support.

Officers told the meeting at County Hall in Northallerton they had consulted extensively with the sector on the framework which would lead, influence and coordinate all of “the aspects of our destination which contribute to a visitor’s experience”.

They said the plan would take account of the needs of visitors, residents, businesses, and the environment, joining all organisations with an interest in the industry responsible for 10 per cent of the county’s economy.

It is planned to bring Yorkshire LVEPs together in a destination development partnership, which would then identify collective strategic priorities.

In addition, the council is also part of a group looking at marketing North Yorkshire at a national and international level, the meeting was told.

Councillors heard while the council’s ambition is to increase the £2bn visitor spend by about 5% a year and increase the proportion overnight visitors to 20% of all visits, there were concerns the latter aim could exacerbate housing and staff accommodation issues in some areas.

An officer told members the council was confident the plan’s priorities reflected what the industry was wanting.

He added: 

“We have a really ambitious set of targets to grow it year on year and to retain more overall visitors.

“We get a lot of day visitors but there is a real shift to try and get overnight stays and the retention time being longer.

“We want that plan to be private sector-led, but also with a clear steer from where the local authority is taking the lead. We are not under-estimating our leadership role in this, but we also want the sector to own and help us deliver these ambitions.”

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However, Helmsley division councillor George Jabbour highlighted how comments by the Federation of Small Businesses, which represents 4,000 businesses in the county and York, on the council’s plan had been “very far from glowing”.

FSB comments included: 

“Businesses are frustrated after being excited about the new start that this is where we have landed – they don’t see the purpose of the DMP or what need it answers due to the confused plan and lack of vision.”

Cllr Jabbour added: 

“North Yorkshire County Council had too close a relationship with Welcome to Yorkshire. There were a few scandals involved there. It is a concern from the start we don’t get as close and that the new council makes the same mistakes as before.

“The reality is we have got to make sure we have something quite ambitious and hopefully we will have enough time to change and improve the final plan.”

Officers said they would meet the FSB to address concerns, but some businesses appeared to have confused the management plan for a strategy.

The committee’s acting chairman, Cllr Bryn Griffiths, told officers: 

“Don’t lose the Yorkshire brand. The Yorkshire brand is so strong. Don’t degenerate it.”

Destination Harrogate future unclear as council set to bid for tourism body

The future of a Harrogate tourism body remains unclear as North Yorkshire Council reveals plans to create a new organisation to attract visitors to the county.

Destination Harrogate, which is the destination management organisation for the region, was set up by Harrogate Borough Council.

However, North Yorkshire Council is set to table a bid to government in September for a local visitor economy partnership — which will replace destination management organisations following a review by ministers.

The new body would be responsible for promoting tourism in North Yorkshire and attracting events.

The council has also published a 88-page tourism strategy for the county, which includes aims to grow the tourist economy.

The Stray Ferret asked North Yorkshire Council whether the move would mean that Destination Harrogate is scrapped as a result of the single tourism strategy.

In response, David Caulfield, the council’s assistant director for tourism, said:

“The new destination management plan will bring together all areas of North Yorkshire to provide a single strategy for the council and key partners to support the strong tourism offer within the county to flourish further and offer even greater value to the local economy.

“This will put North Yorkshire in an excellent position in its application to become a local visitor economy partnership.

“All the tourism teams previously within the former district and borough areas, including Destination Harrogate staff, have been brought together as one North Yorkshire tourism team to support the development of the strategy and ensure the strong local brands are represented.

“Given Harrogate’s well-defined tourist offer, we expect the area to be an integral part of the overall framework.

“Harrogate has been identified as among the strongest brands within North Yorkshire along with the North York Moors, the Yorkshire Dales and the coast.”

Questions over future

Questions were raised over Destination Harrogate’s future ahead of the establishment of North Yorkshire Council in April.

At a Harrogate Borough Council meeting in February, Paula Lorimer, director of Harrogate Convention Centre, said a government review into destination management organisations would likely mean only such bodies from cities or large regions will be able to receive funding from central government.

She suggested Harrogate would have to amalgamate into a wider, yet-to-be created North Yorkshire destination management organisation to qualify for the funding.

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Meanwhile, borough council chief executive Wallace Sampson told councillors the new authority could look to “identify savings” with Destination Harrogate after it is handed control of the organisation.

He added:

“[Destination Harrogate] is a discretionary service and against the background of a challenging financial environment for the new council, every discretionary service will be subject to financial scrutiny.”

Mr Sampson warned of the possible pitfalls of Destination Harrogate being merged into a county-wide tourism body, which he suggested could dilute the focus on individual places.

Council refuses 18 holiday cabins in woodland near Knaresborough

North Yorkshire Council has refused a plan to build 18 holiday cabins in a woodland near Knaresborough.

The Hargreaves family submitted plans this year for the tourism business, which included wooden shepherds huts, cabins and pods nestled within a woodland just outside the village of Coneythorpe.

Documents submitted by the applicants said they wanted to create a “tranquil overnight accommodation scheme in a unique location” that would be a base for tourists to explore North Yorkshire.

A new footpath was also proposed to the village which it said would increase footfall to the Tiger Inn pub and support the social and economic wellbeing of Coneythorpe.

The plans received 14 comments with one in support and 13 objecting.

But with strict planning laws in the countryside, the council refused the plans this week saying the site is outside the development limits of the village and the proposal does not demonstrate that the scheme requires a rural location.

Planning officer Trevor Watson wrote that the huts would not be accessible to existing local services, public facilities or tourist attractions and the proposal would not promote sustainable travel.

There were also concerns about a loss of trees in the woodland with the applicants not proposing to replant them on a two-for-one basis.

Mr Watson wrote:

“The cumulative effect of the proposed cabins, pods, shepherd huts, office, accesses and car park together with the change in activity and associated tourism paraphernalia would result in a visually intrusive and detrimental change to the agricultural and woodland character of the site.

“The proposal would fail to protect, enhance and restore the landscape character of the site and would result in substantial harm to the character and appearance of the conservation area. There are no public benefits associated with the proposal that would outweigh the harm.”

The applicants can appeal the decision.

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Hope for tourism boost as John Cleese heads to Comic-Con in Harrogate

One of Britain’s best-known comedy names will be in Harrogate next weekend as thousands of fans descend for the annual Comic-Con Yorkshire.

John Cleese is among the line-up of celebrities appearing at the Yorkshire Event Centre gathering, on Saturday, June 3 and Sunday, June 4.

The Monty Python and Fawlty Towers star will be joined by actors from Gremlins, Buffy the Vampire Slayer, and Netflix hit Wednesday – and the town’s tourism managers are hoping to capitalise on the event.

Destination Harrogate‘s events arm, Events Harrogate, is launching its Town Welcome programme of activity, alongside local businesses, designed to encourage people to explore outside the event.

Attendees at Comic-Con will be able to pick up comic-style guides to Harrogate which will include details about places to visit, discounts to use with local businesses, and even a cosplay competition.

Cold Bath Brewing on King’s Road will be hosting an official after-party for Comic-Con, complete with give specially-brewed beers.

John McGivern, destination events manager for Destination Harrogate, said:

“We’re delighted that Harrogate has been chosen as the location for Comic-Con Yorkshire 2023 and look forward to welcoming this fun and dynamic, family-friendly event to our fantastic town.

“It’s testament to Harrogate’s position as a first class events destination that our patch was picked for Comic-Con Yorkshire.

“Our Town Welcome activity will encourage event attendees to make the most of their time here in North Yorkshire, and offers a great opportunity for our local business community to get on board with extending the Comic-Con party beyond the event itself. We’re really pleased that so many businesses are supporting the Town Welcome programme.”

If this year’s event is a success, Destination Harrogate is hoping Comic-Con organiser Monopoly Events will make it a regular feature in the events calendar.

Heather Parry, managing director of Yorkshire Event Centre, said:

“We are delighted to be hosting Comic-Con at the Yorkshire Event Centre for the first time and we know organisers chose our venue because of its potential for growth.

“Comic-Con will bring thousands of visitors into the area from across the UK which will not only benefit the charity we help fund, Yorkshire Agricultural Society, but also Harrogate and the local area. We are sure this is set to be a spectacular event.”

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New tourism body ‘not in the interests’ of North Yorkshire, says Masham councillor

A councillor who owns Swinton Park Hotel near Masham has said a new tourism body for North Yorkshire is “not in the interests” of the hospitality sector.

Felicity Cunliffe-Lister, the Liberal Democrat councillor for Masham and Fountains, said an organisation should be created for the whole of Yorkshire instead.

Cllr Cunliffe-Lister was speaking at a full meeting of North Yorkshire Council on Wednesday.

The council is coordinating a new tourism strategy to boost the county’s £1.5 billion tourism industry, which is home to popular destinations like Castle Howard, Fountains Abbey and Bettys tea rooms.

A draft destination management plan is due to be finalised by the end of June before a bid is submitted to government to become a Local Visitor Economy Partnership, which would open the door for funding.

LVEPs are replacing destination management organisations, such as the former Harrogate Borough Council’s Destination Harrogate, following an independent review.

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Visit Hull and East Yorkshire was awarded LVEP status last month and Cllr Cunliffe-Lister said having more than one LVEP in Yorkshire risked wasting taxpayers’ money as LVEPs would compete against each other to attract tourists.

The councillor also referred to Welcome To Yorkshire, the tourism body for Yorkshire that entered administration in 2022 following a high-profile expenses scandal. It still exists but is no longer funded by public money and is now owned by private business Silicon Dales.

Cllr Cunliffe-Lister said:

“The Yorkshire brand is well-established and well-regarded nationally and internationally. It’s not in interests of the hospitality sector that this is fragmented.

“Should North Yorkshire achieve LVEP status it will not deliver value for money if it is then used to be pitched as a competitor destination against East Yorkshire or other regions in Yorkshire.

“What is being done to establish a generic county-wide brand that all regions will subscribe to and support and what steps are being taken to co-ordinate with other councils to achieve this?”

In response, Conservative executive member for open to business, Derek Bastiman, said “work is being carried out on that” but added it will take time as the council is still only in its second month of existence.

Cllr Bastiman added that workshops were taking place across North Yorkshire for people and councillors to add their input into the new tourism strategy. 

He added:

“It’s vitally important as much work is done on the coast as is done in the Craven area to Richmondshire or Selby.“

Speaking this month, Conservative council leader Carl Les called the development of the new tourism strategy a “major milestone“ for the authority. 

He said:

“We have such a breadth of tourism businesses and attractions which we can be rightly proud of, but we want to ensure that the sector can grow and flourish in the future and help support the region’s wider economy.“

Ripon to stage public meeting on new tourism strategy

A public meeting is being held in Ripon next week to hear views on how to shape a new tourism strategy for North Yorkshire.

North Yorkshire Council, which came into existence last month, is devising a strategy to boost the county’s multi-million pound tourism industry.

As part of this, the council is staging three free workshops, including one at the Old Deanery in Ripon from 11am to 1pm on Wednesday.

A council press release this week said the events would “gather information and views from key organisations and enterprises involved in the tourism sector to develop the first countywide destination management plan”.

Attendees will be asked about their priorities and aspirations for the tourism industry as well as the strengths, opportunities and challenges being faced by North Yorkshire’s visitor economy.

Newby Hall 1 by Mervin Straughan

Newby Hall. Pic: Mervin Straughan

The council’s Conservative leader, Cllr Carl Les, said:

“The opportunity to develop the first county-wide plan to promote tourism is a major milestone for North Yorkshire.

“The views of businesses and organisations involved in tourism will be key to developing the strategy and the future of the industry as a whole.”

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In-person events will also be held in Ripon, Skipton and Scarborough followed by two online sessions from 5.30pm to 7pm on Tuesday, May 23, and then from noon until 1.30pm on Thursday, May 25.

The draft destination management plan is due to be finalised by the end of June, before being presented to councillors the following month.

A bid is then due to be submitted to the Department for Digital, Culture, Media and Sport in September for North Yorkshire to be home to a Local Visitor Economy Partnership, which would involve both the private and public sectors and would need to follow a new national process to be eligible for support and potential funding from the government.

Tourism in North Yorkshire accounts for 11 per cent of the county’s overall economy and employs 41,200 workers.

The county is home to two National Parks for the Yorkshire Dales and the North York Moors, as well as Fountains Abbey and Studley Royal, which is one of only two World Heritage Sites in Yorkshire.

North Yorkshire also has stately homes, including Castle Howard, Kiplin Hall and Newby Hall, as well as 23 English Heritage sites, including Whitby Abbey, Richmond Castle and Rievaulx Abbey, along with the recently acquired Thornborough Henges.

The county also has a wealth of famous food and drink producers responsible for brands including Bettys Café Tea Rooms, Wensleydale Cheese, Harrogate Spring Water and Yorkshire Tea.

Further details of the workshops are available here.

You can complete a 10-minute questionnaire on North Yorkshire’s visitor economy here.

Value of Harrogate district tourism up by £31m, new figures reveal

Visitors to the Harrogate district are staying longer and spending more than they were pre-pandemic, according to new statistics.

However, the number of visitors over the same 2019 to 2022 timeframe fell by 650,000 from 6.47 million to 5.82 million.

Destination Harrogate, the Harrogate Borough Council tourism organisation, said today visitors contributed £637 million to the local economy last year, compared with £606 million three years previously.

The organisation also said the average length of stay increased from 2019 to 3.5 days, compared with 3.3 days three years previously. This is despite the fact the UCI Road World Championships took place in Harrogate in 2019, leading to high hotel occupancy rates in September that year.

John McGivern, destination events manager at Destination Harrogate said it was “fantastic news for our local businesses and residents”, adding:

“The fact that people are staying longer and spending more aligns directly with our objectives of a sustainable tourism model, attracting more revenue into the local economy, whilst minimising the impact on the environment.

“Together with our partners, with whom we share this achievement, we can celebrate the significant impact that our visitors are making on our local economy and can we look forward to further successes going forward.”

The figures are based on a tourism economic impact modelling process called STEAM that uses local supply-side data and visitor survey data. More information on the Harrogate district data is here.

Destination Harrogate aims to grow the visitor economy to £836.7 million by 2030, however its future is unclear after Harrogate Borough Council is abolished to make way for the new North Yorkshire Council in two weeks’ time.

Rudding Park Spa

Rudding Park Spa. Pic: Charlotte Gale

Cllr Stanley Lumley, cabinet member for culture, tourism and sport at Harrogate Borough Council, applauded Destination Harrogate for “boosting the economic impact of visits to the area”. He added:

“Harrogate’s visitor economy is the largest driver of the local economy second only to the property sector, and its value cannot be underestimated.

“With such a positive set of results we can look forward to a prosperous future for Harrogate as a major tourism destination within North Yorkshire.”

Since its launch a year ago, Destination Harrogate has delivered activities including a health and wellbeing campaign under the Visit Harrogate brand to attract higher spending visitors to stay longer for healthy breaks, Harrogate Christmas Fayre; events on the Stray marking the Queen’s platinum jubilee and the return of Harrogate Carnival.

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‘Once you’ve been to Bettys you’ve done Harrogate’, claims Ripon councillor

A Ripon councillor has suggested there is little for tourists to do in Harrogate after visiting the famous tearooms Bettys.

Andrew Williams, independent councillor for Ripon Minster and Moorside on North Yorkshire County Council, was speaking at the final Skipton and Ripon area constituency committee meeting before the new North Yorkshire Council is formed on April 1.

He referred to the sometimes thorny relationship between Harrogate and Ripon and said reorganisation was a chance for the city to be presented in a different way to tourists.

Ripon is currently marketed as a tourist destination within Destination Harrogate — Harrogate Borough Council’s destination management organisation.

But Destination Harrogate’s future is unclear as the new council looks to set up a county-wide tourism strategy instead.

Cllr Williams was critical of how Ripon has positioned within Destination Harrogate. He said:

“[We need to] remove the idea that Ripon is somehow linked to Destination Harrogate. It should be Destination Ripon.

“We are two very distinct localities. We don’t want to be marketed as a day trip from Harrogate. We’re far more than a day trip from Harrogate.”

“Once you’ve been to Bettys you’ve done Harrogate, quite frankly.”

‘Rose-tinted view’

Officers spoke to councillors about the economic opportunities in Ripon, which included a presentation on how the city’s economy has performed since covid.

Dave Caulfield, who will be assistant director economic development at the new council, said tourism was crucial to Ripon’s economy and the city’s offer would form part of a new tourism strategy that is being developed for North Yorkshire.

But Cllr Williams said the report presented a “rose-tinted view” of Ripon. He called on the new council to “listen to local people in Ripon and work with them rather than ignoring them”.

In response, Mr Caulfield said:

“It’s important we do listen as a new council. We want to look at opportunities to do things better when we can.”

There were also warms words for Ripon from David Staveley, Conservative councillor for Settle and Penyghent.

He told Cllr Williams:

“You are stepping out of the shadow of Harrogate and you will be equal partners here. Ripon has an awful lot to offer.”

Bid begins to create new North Yorkshire tourism body

The incoming North Yorkshire Council is to bid to government for accreditation to create a new countywide tourism body.

The authority intends to apply to become a Local Visitor Economy Partnership — which will replace Destination Management Organisations following a review by ministers.

The new body would be responsible for promoting tourism in North Yorkshire and attracting events.

David Caulfield, assistant director for tourism and economic development at North Yorkshire Council, said the new organisation would also help to form a “Yorkshire-wide” tourism strategy.

He said:

“There may be four, or five, of these which eventually form a Yorkshire-wide approach. These LVEPs must be strong private/public sector partnerships and will need to follow the new national process to be eligible for any government funding.

“This is an exciting opportunity for us in North Yorkshire to play to our strengths, while maintaining a strong regional identity at the same time. It will also be one of the key aspects of the new council’s economic strategy.

“All of the current destination management organisations across North Yorkshire are already working closely on this project, pooling their knowledge and expertise to ensure we have the strongest possible proposal.”

The council intends to hire consultants at a cost of £20,000 to help support the bid.

Mr Caulfield said this would form a “small part” of the bid, with the majority of the work being carried out in-house.

Questions over Destination Harrogate

The move towards creating a county-wide tourism organisation raises further questions about the future of Destination Harrogate, the current Destination Management Organisation tourism organisation for the district run by Harrogate Borough Council, which is being abolished in four weeks.

Paula Lorimer, director of Harrogate Convention Centre, told a council meeting last month the government review would likely mean only destination management organisations from cities or large regions will be able to receive funding from central government.

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She suggested Harrogate would have to amalgamate into a wider, yet-to-be created North Yorkshire destination management organisation to qualify for the funding.

The Local Democracy Reporting Service revealed last month that Harrogate Borough Council spent £2,224,000 on Destination Harrogate in its first year operating — almost a million pounds more than budgeted.

Borough council chief executive Wallace Sampson told councillors the new authority could look to “identify savings” with Destination Harrogate after it is handed control of the organisation.

He added:

“[Destination Harrogate] is a discretionary service and against the background of a challenging financial environment for the new council, every discretionary service will be subject to financial scrutiny.”

Mr Sampson warned of the possible pitfalls of Destination Harrogate being merged into a county-wide tourism body, which he suggested could dilute the focus on individual places.

He said:

“From a Harrogate point of view we have Destination Harrogate that has a really strong focus on place branding and marketing and that helps to attract visitors. 

“The key question will be — can you retain the focus on individual places in North Yorkshire?  It’s something the new council will have to grapple with.”