London restaurant defends legal challenge to Harrogate’s Frog

A Michelin-starred eatery in London has defended issuing a legal challenge to a new Harrogate bar and restaurant that forced it to give up the name Frog.

The Stray Ferret reported yesterday that Frog on King’s Road has changed its name to Lilypad after a challenge by the Adam Handling Restaurant Group, which owns the Frog trademark.

The news came as a personal blow to owners Charlie Moorby and Tom Moxham as they named the Harrogate bar and restaurant after their favourite amphibian.

It prompted a debate on social media about whether the legal challenge was fair.

Some felt the London-based business was well within its rights to protect its intellectual property but others thought that a business 200 miles away posed little threat and should be left alone.

Frog By Adam Handling Restaurant Covent Garden received its first Michelin star this year. Award-winning chef Adam Handling said he gave it that name because “frogs live in water, so they are either going to sink or swim”.

A spokesperson for company sent us a statement that expressed some sympathy for the Harrogate restaurant but said the name Frog is “very valuable and important to us”.

The Adam Handling Restaurant Group also owns three other restaurants and the spokesperson said some diners had incorrectly believed the chef had opened a new restaurant in Harrogate.

“The Adam Handling Restaurant Group has been in touch with Frog Harrogate because its choice of name conflicts with our earlier rights and has caused confusion amongst many of our diners and within the hospitality industry, as they thought that we had opened a new restaurant in Harrogate.

“The directors of Frog Harrogate have responded and we anticipate resolving matters amicably soon.

“Our Frog name is very valuable and important to us, to our existing restaurant group and to our expansion plans. We have no choice but to protect it from both deliberate and accidental conflicts.”

The spokesperson warned other fledgling businesses to undertake due diligence on intellectual property before opening.

“If you don’t protect and enforce your trademark against these types of conflicts, you become exposed and could lose your rights.

“We appreciate that these conflicts can be accidental but, in this instance, Frog Harrogate have advised that they were actually aware of our name. We urge new business owners to conduct the relevant due diligence through the IPO website as unfortunate situations like this can become costly for both parties.”

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Harrogate’s Frog restaurant forced to change name after legal challenge

Frog bar and restaurant on King’s Road will change its name to Lilypad after a legal challenge from a London restaurant with a similar name.

Frog opened in April by friends Charlie Moorby and Tom Moxham to rave reviews.

The area is not known as a foodie hotspot but they have hopes it could help turn King’s Road into a destination hub.

But around a month ago they received legal contact on behalf of Michelin-starred Frog by Adam Handling Restaurant Covent Garden, which said the Harrogate eatery had used its trademark.

The news came as a personal blow to the owners as they named the bar and restaurant after their favourite amphibian and there are around 70 images of frogs around venue. Mr Moorby told the Stray Ferret:

“Frustrating is one way to put it. We named it Frog because of personal connections.”

He said they were aware the London restaurant owned a trademark on the name ‘Frog’ before they opened, but said: “we did not think we would be perceived as a worry or would be confused with themselves.”

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Whilst the owners will shortly be removing all signs with the name Frog, Mr Moorby says the new name, Lilypad, retains the DNA of its former title.

He assured customers that nothing about the restaurant will change, except the name.

Mr Moorby added:

“We’re a fledgling business so it wasn’t welcome, but we’ll take the challenge on and roll with the punches.”

The Stray Ferret contacted Frog By Adam Handling Group for a response but we did not receive one at the time of publication.