Business Breakfast: Care provider adds 120 staff to Harrogate team
Last updated Jul 28, 2022
Vida Healthcare's Chris Rycroft, Bernadette Mossman, Jillian Young and James Rycroft
Vida Healthcare's Chris Rycroft, Bernadette Mossman, Jillian Young and James Rycroft

Business Breakfast is sponsored by Harrogate law firm Truth Legal. 

A pay rise of 30% has helped a specialist care provider recruit 120 new members of staff.

Vida Healthcare is deploying the new team members across its three care homes in Harrogate in roles including care assistants, registered nurses and wellbeing staff.

The pay increase has seen qualified care assistants increase their hourly rates from £9.61 to £12.32, while nurses have gone from £18.50 to £22.50.

James Rycroft, managing director at Vida Healthcare, said:

“Recent Skills for Care data found that filled posts in adult social care dropped for the first time ever and the number of vacant posts had increased by over 50%.

“It’s really important to us that we demonstrate to our team how much we appreciate and value them so that we can continue combating this crisis.

“Establishing various benefits including the pay increase and our bespoke training platform ‘Vida Academy’ also supports our colleagues in providing the best care to our residents. A role in social care isn’t just a job, but can be a very successful career.”

Vida Healthcare employs more than 470 staff to care for more than 200 residents living with dementia.

Its third care home, Vida Court on Beckwith Head Road, launched last year and features a cinema, sweet shop and hair salon.

Newly-employed team leader Jayne Christie said:

“It’s been a challenge to find a role in the sector which can provide the support that I need both in my job and out of work.

“Joining Vida was a no brainer thanks to the amazing things that are available to support myself and my colleagues like the pay increase and the amazing surroundings in the care homes.

“Social care is a really rewarding career, but it can be incredibly demanding both mentally and physically. Knowing that my employer cares about me and my wellbeing means a lot.”

Read more:

New director for Harrogate-based Eye Airports

A new director has been appointed to the head of an airport advertising firm in Harrogate.

Rachel Davies joins Eye Airports as one of three new appointments for parent company CP Media.

The outdoor advertising specialist has also added Ed Armstrong and Richard Eccles to its board as head of marketing and group chief operating officer respectively.

It follows a year of growth for the firm, with a 40% increase in group revenues to £6.8m in the last financial year.

Mike Brennan, CEO at CP Media, said:

“Rachel is the most experienced and successful regional airport advertising manager in the UK. Her promotion to the main board will strengthen both the company and the management.

“Ed has been with us for many years and now runs one of the most successful marketing departments in our industry.

“Richard has done outstanding work for the entire group over the last 10 years and thoroughly deserves this promotion.

“He has been my successful number two almost since the beginning and we wouldn’t be here without him. He is a vital part of our future growth.”

CP Media was named one of the 50 fastest growing Yorkshire companies by Ward Hadaway and number 78 in the UK in the top founder-led private businesses of 2022, awarded by FEBE Growth 100.

It has offices in Halifax as well as six of its 40-strong team being based in Harrogate, where Eye Airport is based. CP Media acquired the brand in 2019, taking advantage of its advertising rights for 19 regional airports.