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The senior management team at
Cedar Court Hotels has launched a new hotel management company in a bid to boost Yorkshire's hospitality industry.
The directors launched
NorSpark officially on Tuesday at the
Independent Hotel Show at Olympia, and said they hoped it would help independent hotel owners create more profitable businesses, "sparking" success.
The move comes at a time when many businesses in the industry are struggling to cope with challenges including inflation and rising energy costs, recruiting and retaining staff, sustainability and net zero targets, and understanding digital marketing. Over the last year, 10% of businesses in the sector have filed for administration.
Cedar Court Hotels is reported to be Yorkshire’s largest independent hotel group, with a
flagship hotel overlooking the Stray in
Harrogate and other hotels in Bradford, Huddersfield and Wakefield.
NorSpark is led by managing director Wayne Topley, who will remain in his current role as managing director of Cedar Court Hotels. He will be supported by commercial director Emily Cox, who has worked for Cedar Court Hotels for eight years, and director of sales Nick Laing, who has spent five years at Cedar Court Hotels and previously worked at the
Carlson Rezidor hotel group.
The company will operate the full hotel business including HR, operations, all commercial activity, sales and marketing, compliance, finance, and property/asset management.
Managing director Wayne Topley said:
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