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May 2023
Last Updated: 23/05/2023
Business Breakfast: Masham brewery agrees beer listing deal with Asda
Simon Theakston, managing director of T&R Theakston.
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A Masham brewery has secured listings at 240 Asda stores for one of its popular beers.
T&R Theakston confirmed the deal with the supermarket giant to sell cans of its Old Peculiar pale ale.
The agreement will also see 140 Asda stores nationwide sell cans of Theakston Best Bitter.
The news comes as the brewery says it has seen a rise in demand for its beers.
Simon Theakston, joint managing director of T&R Theakston, said:
“These two new listings are evidence of the continued strength of our portfolio. Theakston Old Peculier has continued to capture the attention of the country’s discerning drinkers, and we’re delighted that it is becoming more widely available as a result this growing partnership with Asda.
“Additionally, to see the increased off-trade success of Theakston Best Bitter speaks to a consumer preference for high-quality, handcrafted beers such as our own.”
Harrogate mobile company targets improved performance
A Harrogate telecommunications company is targeting improved performance amid a drop in revenue last year.
Mobile Tornado, which is based at Cardale Park, saw its reported turnover drop 12% from £2.59m in 2021 to £2.28 for the year ended December 31, 2022.
According to the company’s annual report, which was published in April, the loss of a customer in Canada accounted for 20% of total revenue and 10% of recurring revenues in the prior year comparative figures.
However, the firm said it now intends to improve its performance.
The company recently signed a deal with Leeds Bradford Airport, which will see it provide push-to-talk over cellular equipment for the airport’s workforce.
Jeremy Fenn, chairman of Mobile Tornado, said:
"The board is fully committed to maintaining the technical advantages that have been established, at the same time driving a much deeper and wider business development operation.
"The outreach campaign that has been running since the start of the year has already generated a good flow of new partner and customer opportunities, many of them in new geographic markets. We believe that this momentum can be accelerated significantly if we can successfully deploy our solution into a public safety organisation.
"Our teams worked hard on multiple trials during the last 15 months and we are hopeful that we will very shortly see a successful conclusion with full platform deployment. This would represent a significant commercial breakthrough, and we are confident will lead to a material uplift in financial performance as we push towards profitability in 2023."
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