Yesterday, we reported on the anxieties of shoppers returning to clothes stores in the district. Given the fear expressed by many of stepping foot back onto the high street, is Harrogate doing enough to entice them back in?

As part of examining what the town is doing to win over shoppers, we looked at Harrogate's closest retail rival and a city which attracts a lot of shoppers from the district.

16 miles down the road in Leeds, the city is putting in place a range of measures to bring customers back and encourage them to part with their hard earned cash again.

The city is offering free car parking for another month, as well as deep cleaning the streets and offering hand sanitiser on demand.

The city council has worked with the local BID to come up with measures to entice shoppers in and also offer reassurance, including one way systems and more outdoor space for street cafes in areas like the Corn Exchange and Park Row.

Read more:

• Harrogate retail prepares to fight for survival


• Many in district still fearful of shopping for clothes


• Harrogate Monsoon store saved from closure

In light of the measures being put in place, can Harrogate compete and win over the anxious shopper?

Harrogate Borough Council was handed £141,000 from the European Union to help reopen and advertise the high streets, but a plan of how the money will be spent has yet to be revealed.

Meanwhile, the authority’s decision to reintroduce car parking fines left local trade associations frustrated and deeply disappointed.

Harrogate BID has also outlined its own plans to make the town centre attractive to shoppers again and started to put measures in place.

A deep clean is already underway and the group is in negotiations with a supplier to introduce high street daytime hosts and nighttime street marshalls in a couple of weeks.

The hosts will be tasked with giving shoppers peace of mind as lockdown is eased by welcoming them to the town centre, giving out information and noting hotspots that need to be cleaned.

Areas like James Street have already had pavements widened and retailers have also been offered social distancing posters to reassure shoppers that their experience will be safe.

Sara Ferguson, acting chair of Harrogate BID, said the organisation was aware of the challenges that face retailers in the district but added that she was optimistic of shoppers coming back.

Tomorrow in our final report, we look at the longer term plans for Harrogate.