A new campaign is championing Yorkshire's farmers and celebrating their role in keeping the nation fed during the coronavirus pandemic.

The Yorkshire Agricultural Society has launched Farm To Fork as a new social media-led initiative to highlight individual farmers and businesses.

It will also raise awareness of the innovative ways in which farm shops are safely meeting social distancing rules to remain open.

Nigel Pulling, chief executive of the Yorkshire Agricultural Society, said:

One of the first businesses to be championed is Fodder, which has closed its café and limited the number of customers allowed in the farm shop.

It is also offering food parcel collections, as well as home deliveries to those who are self-isolating.

Heather Parry, managing director of Fodder which sells produce from more than 430 local suppliers and whose profits help fund the charitable work of the Yorkshire Agricultural Society, said:

In a similar vein, the Hullah family at Tancred Farm Shop in Whixley, between York and Harrogate, have adapted their own farm diversification retail business.

Dean Hullah and his team, who are also supporting the Food To Fork campaign, are taking phone orders for food collections that can be picked up from a contactless collection point in front of the farmhouse.

The Yorkshire Agricultural Society hopes there will be a lasting impact from promoting farmers and farm retailers as part of Farm To Fork.