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06

Apr 2020

Last Updated: 06/04/2020
Business
Business

Farm to Fork campaign champions Yorkshire's farmers

by Connor

| 06 Apr, 2020
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A new campaign is championing Yorkshire's farmers and celebrating their role in keeping the nation fed during the coronavirus pandemic.

fodder

A new campaign is championing Yorkshire's farmers and celebrating their role in keeping the nation fed during the coronavirus pandemic.

The Yorkshire Agricultural Society has launched Farm To Fork as a new social media-led initiative to highlight individual farmers and businesses.

It will also raise awareness of the innovative ways in which farm shops are safely meeting social distancing rules to remain open.

Nigel Pulling, chief executive of the Yorkshire Agricultural Society, said:

“Farmers are not on the frontline of responding to the virus like our incredible nurses and doctors, among others, are. Nonetheless, they are key workers whose continuous endeavours day after day are meeting the demands of retailers and shoppers.


One of the first businesses to be championed is Fodder, which has closed its café and limited the number of customers allowed in the farm shop.

It is also offering food parcel collections, as well as home deliveries to those who are self-isolating.



Heather Parry, managing director of Fodder which sells produce from more than 430 local suppliers and whose profits help fund the charitable work of the Yorkshire Agricultural Society, said:

“The shop is very much open for business and we have introduced a raft of measures to ensure our staff and customers are safe.
"This includes limiting the number of customers in the shop, social distancing, hand sanitisers, plastic screens at the tills, sterilizing baskets and trollies regularly and card payments only.
“In this fast-moving situation, we are updating our website and our methods of working all the time.
"We introduced a new home delivery service for those who are self-isolating and we were flooded with orders before we started.


In a similar vein, the Hullah family at Tancred Farm Shop in Whixley, between York and Harrogate, have adapted their own farm diversification retail business.

Dean Hullah and his team, who are also supporting the Food To Fork campaign, are taking phone orders for food collections that can be picked up from a contactless collection point in front of the farmhouse.

The Yorkshire Agricultural Society hopes there will be a lasting impact from promoting farmers and farm retailers as part of Farm To Fork.