The Harrogate Bus Company is introducing a two-for-one travel deal on Fridays as part of a campaign to persuade motorists to cut emissions.
The scheme, which begins in two days, enables two people to travel using a Harrogate one-day ticket costing £5.70
The bus company said today it was supporting the charity Zero Carbon Harrogate’s car-free Friday initiative, which relaunches on Friday this week.
Zero Carbon Harrogate is inviting motorists to sign up online to a pledge to leave their cars at home at least one day a week.
Paul Turner, commercial director of the Harrogate Bus Company, which plans to convert its entire Harrogate fleet to zero-emission electric power next year, said:
“As well as the benefit to our local environment, choosing the bus makes sense in lots more ways – it’s a lot less stressful than driving, and with a full day’s travel anywhere for two people travelling together within Harrogate, Knaresborough, Wetherby and as far as Harewood and Ripley on the 36 at only £5.70 on Car Free Fridays, it’s a lot cheaper than driving into town and paying for parking.”
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Cars make up an estimated 49 per cent of total emissions in the Harrogate district – a percentage that remained almost static over the 10 years prior to the pandemic, while emissions produced by generating power for homes fell by 26.5 per cent over the same period.
Jemima Parker, chair of Zero Carbon Harrogate, said:
“We all know congestion has returned to Harrogate’s roads following the pandemic – and cars are one of the biggest contributors to carbon emissions in our town.
“That’s why we are bringing back our Car Free Fridays campaign, and inviting drivers to sign a pledge to leave the car at home. Doing so will improve air quality for everyone, while walking to the bus stop can also boost our own physical and mental health.”
The deal is available on all Harrogate Bus Company services in and around Harrogate and Knaresborough, plus routes 7 and 8 as far as Wetherby, and the 36 north as far as Ripley and south as far as Harewood.