Harrogate Borough Council spent £2,224,000 on Destination Harrogate in its first year operating — almost a million pounds more than budgeted, figures reveal.

The council’s draft statement of accounts, which will be discussed at a meeting this evening, lists income and expenditure for the year ending March 31, 2022.

Destination Harrogate was officially launched as the council’s destination management organisation last year.

It has four streams aimed at promoting tourism, hosting events, bringing in investment and supporting culture and was launched amid concerns the authority had a “fragmented” approach to tourism and marketing.

Its campaigns have focused on promoting the district as a health and wellbeing destination to capitalise on Harrogate’s spa town heritage.

Campaigns in 2021 included ‘Destination Christmas’, which saw a giant helter skelter installed in the town. In summer 2022, the organisation helped organise a four-day celebration on the Stray for the Queen’s platinum jubilee.

Destination Harrogate’s website also provides details about how businesses can invest in the district, including at the new Harrogate West Business Park on Burley Bank Road.

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The report found the organisation generated £342,000 in income during 2021/22 and there was an overall net spend of £1,942,000.

However, it says the authority spent an additional £946,000 more than budgeted.

As reported by the Local Democracy Reporting Service last week, the council paid out £220,000 in exit packages last year with the majority due to the Destination Harrogate restructure that merged marketing teams at Visit Harrogate and Harrogate Convention Centre.

A council spokesperson said: