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29
Sept 2020
Harrogate group campaigns to get more women drinking beer
A Harrogate-based equality initiative is launching a campaign to get rid of the stereotype that beer is a man's drink.
The Beer Glass Project, which is being run by the community interest company Women On Tap, aims to showcase beer as aesthetic and indulgent rather than something "guzzled in a laddish manner".
Women on Tap will post photos, key facts and articles on social media during the five-week campaign that sets out to challenge perceptions of beer - how it looks, tastes and who it's for.
A report by women and beer interest group Dea Latis revealed the UK has one of the lowest percentages of female beer drinks in the world at 17%.
The report identified barriers that put women off drinking beer, including male-orientated advertising, judgement from others and the calorie content.
Women On Tap founder Rachel Auty said:
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A different style of glassware will be used to present the beer throughout the project.
Rachel added:
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