Harrogate and District Foundation Trust has rebranded some vehicles with messages that encourage people to talk about donating their organs.
The trust began the campaign following a recent change in the law around organ donation.
Since May last year, all adults are now considered to have agreed to donate their organs when they die, unless they record a decision not to do so, are in one of the excluded groups, or have told their family that they don’t want to.
However, relatives are still consulted before organ donation and the trust believes opportunities to donate are being missed because families aren’t sure what to do.
The campaign therefore aims to get people talking about the subject and leave relatives certain of their wishes.
Dr Sarah Marsh, clinical lead for organ donation at the trust, said:
“Knowing what your relative wanted, helps families support their decision around organ donation at what is often a difficult time.
“We need more people to talk with their loved ones about organ donation to give them the certainty they need to support their organ donation decision. We hope seeing our organ donation branded vehicles will encourage people to have this conversation.
“Your loved ones will still always be consulted before organ donation goes ahead. Please don’t wait. Speak to your family about organ donation and let them know your decision today.”
To register your decision about organ donation click here.
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