The Lingerie Room in Harrogate is to close this year.
Owner Nicola Silcock moved the business from Settle to its current site on Tower Street five years ago.
But she says the changing retail landscape has led her to shut up shop for good in July.
Ms Silcock plans to reopen in April when lockdown restrictions ease but only to sell the last of her remaining stock.
She said that despite having a loyal customer base, a reduction in footfall in Harrogate made the shop less financially viable.
She said:
“People are too busy and ordering shopping online is so easy.”
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The landlord of the building recently submitted a change of use application to Harrogate Borough Council to convert the shop into a home.
Ms Silcock was positive about the future of retail in Harrogate despite the ongoing challenges.
She added:
“I still believe Harrogate can sustain all the small businesses and you’ll always have smaller independent shops here. There’s entrepreneurial people out there.”