Thank you for your interest in this story
To continue reading this article, subscribe to the Stray Ferret for as little as £1 a week
Already a subscriber? Log in here.
14
Oct 2020
Harrogate survey: a third of Christmas shopping in town
People in Harrogate plan to do a third of their Christmas shopping in the town centre, as more people flock online.
The Stray Ferret worked with Your Poll by Judge Service to survey nearly 1,500 people in Harrogate. The survey is statistically robust.
All surveys with more than 1,000 respondents are statistically valid. Thank you to everyone who took the time to fill it out.
Where do you plan to do your Christmas shopping this year?
The survey found residents plan to do 30% of their Christmas shopping in Harrogate, 48% online and 16% elsewhere.
It will be important reading for the town’s businesses which hope, after a rough year, to have a bumper Christmas.
The results from the survey also indicate, even though the majority head into town during the day, that residents only spend an hour to two hours there.
In the evening people are much more likely to spend two to three hours or even three to four hours in town.
Are you not entertained?
An improvement in the range of shopping and entertainment could bring more people into the town centre and for more time.
More than 80% said there is “not enough” entertainment for young children and almost 90% said there is “not enough” entertainment for teenagers.
It contrasts quite strongly with the responses which said there are “too many” empty shops (97%) and charity shops (57%) in town.
Find the full survey results here.
0