Harrogate wins gold at national Britain in Bloom awards
by
Oct 23, 2023
The BID team collects its award for innovative displays such as ths one.

Harrogate Business Improvement District has won gold at the RHS Britain in Bloom awards.

The organisation, which aims to increase footfall in the town centre, was successful in the BIDs, town centres and city centres category.

It was recognised for its Harrogate Floral Summer of Celebration campaign, a fortnight-long initiative that celebrated the town’s international connections through a series of town centre floral designs.

The summer of celebration was in addition to Harrogate BID’s regular floral offering of almost 200 barrier baskets, shop doorway planters and hanging baskets.

One of the gold-winning displays.

Matthew Chapman, the manager of Harrogate, said:

“Three years ago this award was a huge aspiration of Harrogate BID and after winning gold in last year’s Yorkshire in Bloom awards and then being entered as an RHS Britain in Bloom finalist, we are absolutely thrilled to have been awarded a gold award.”

“This summer’s Harrogate Floral Summer of Celebration was the second year of the campaign and it was a huge success, increasing footfall, spend and first impressions with visitors and residents alike.”

Pictured receiving the award from left to right: Pam Grant (Harrogate in Bloom), Bethany Allen (Harrogate BID), Matthew Chapman (Harrogate BID), Kitti Johnson (Harrogate BID) and Nick Smith (Harrogate Flower Shows)


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